Sun care recorded volume and value sales declines in 2020, with a 3% value decline recorded, compared to 3% growth in 2019. This was heavily due to the outbreak of COVID-19 in the country, which called for lockdown periods, ongoing home seclusion and a reduction in travelling, both nationally and internationally.
As self-tanning products were already unpopular in Switzerland, the product area saw the biggest decline during 2020. These products are perceived to be unhealthy and unnatural, which goes against the current trends towards natural and ethical products.
As one of the most popular and renowned experts in mass skin care with its leading and reputable brand Nivea, Beiersdorf continued to lead sun care in Switzerland. However, the player lost a considerable share during the year, recording a double-digit value decline in sales.
Sun care will record a stronger performance from 2021, when the landscape is set to record 4% value growth, boosted by returning adult sun care and sun protection sales. This will align with consumers spending more time outside of the household, being able to travel internationally and nationally once more.
Across the forecast period, consumers are expected to become more educated about the negative effects of sun exposure, especially in high altitudes. This education will come from doctors, manufacturers and pharmacies, as well as flyers, advertisements and social media influencers.
Sun care is expected to continue to grow over the forecast period, and products with added value are expected to be seen, including those with anti-ageing and anti-allergy benefits. However, the main factor limiting growth will be rising competition from skin care products with integrated sun protection.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sun Care research and analysis database.
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