Sun Care in Switzerland

2020 IMPACT

Home seclusion, lack of travel and a decline in tourism sees sales falling in 2020

Sun care recorded volume and value sales declines in 2020, with a 3% value decline recorded, compared to 3% growth in 2019. This was heavily due to the outbreak of COVID-19 in the country, which called for lockdown periods, ongoing home seclusion and a reduction in travelling, both nationally and internationally.

Self-tanning records the deepest decline, with consumers perceiving the product as unessential

As self-tanning products were already unpopular in Switzerland, the product area saw the biggest decline during 2020. These products are perceived to be unhealthy and unnatural, which goes against the current trends towards natural and ethical products.

Beiersdorf and L’Oréal Suisse lose share, as private label gains ground

As one of the most popular and renowned experts in mass skin care with its leading and reputable brand Nivea, Beiersdorf continued to lead sun care in Switzerland. However, the player lost a considerable share during the year, recording a double-digit value decline in sales.

RECOVERY AND OPPORTUNITIES

A return to socialising and travelling boosts sales of sun care products

Sun care will record a stronger performance from 2021, when the landscape is set to record 4% value growth, boosted by returning adult sun care and sun protection sales. This will align with consumers spending more time outside of the household, being able to travel internationally and nationally once more.

Growing awareness surrounding the importance of sun protection boosts sales

Across the forecast period, consumers are expected to become more educated about the negative effects of sun exposure, especially in high altitudes. This education will come from doctors, manufacturers and pharmacies, as well as flyers, advertisements and social media influencers.

Consumers reach for high SPF factors, however, competition from skin care grows

Sun care is expected to continue to grow over the forecast period, and products with added value are expected to be seen, including those with anti-ageing and anti-allergy benefits. However, the main factor limiting growth will be rising competition from skin care products with integrated sun protection.