Sun Care in Switzerland

PROSPECTS

Positive performance expected

Sun care is set to enjoy increasing demand over the forecast period. Growing consumer awareness of the potential effects of over-exposure to the sun, as well as media coverage and public campaigns on the risks of sun-induced skin cancer, are expected to encourage consumers to be extremely cautious when exposed to the sun and protect their and their babies’ skins.

Consumers aware of the dangers of over-exposure to the sun

The Swiss are conscious of the dangers of over-exposure to the sun, such as health problems and skin damage. Health campaigns and extensive media coverage continue to raise awareness.

Sun protection to record the highest value growth

Sun protection continued to record the highest retail value growth in 2017. However, the category faces maturity and saturation, which led to fierce competition and promotional activity at the retail level.

COMPETITIVE LANDSCAPE

Beiersdorf (Switzerland) leads

Beiersdorf (Switzerland) continued to lead sun care in 2017 with its Nivea Sun brand due to its trusted reputation and diversity of products, which include traditional sun milks, creams and spray formats, as well as products for sensitive skin and a large range of SPF. L’Oréal Suisse ranked second largely due to the success of its Garnier Ambre Solaire brand.

A dynamic category with numerous launches

In the premium segment, Spirig Pharma launched Daylong Face Protect & Care Fluide SPF50 in 2017. The USP of this product is that it is the first sun protection product from Daylong which is designed as a daily moisturiser, including strong UVA/UVB protection, 24 hour-hydration and protection against free radicals.

Innovation to remain key

Manufacturers of sun care products are expected to invest heavily in product innovation to maintain their positions and boost their sales over the forecast period, whilst continuing to bring enhanced benefits for consumers. They will likely focus on greater brand differentiation and increased value for shoppers.

Files are delivered directly into your account within a few minutes of purchase.