Executive Summary

Jun 2019
PROSPECTS
Sun care projected to post a positive performance

Sun care is expected to see strong growth over the forecast period in current value terms. Increasing consumer awareness of the potential damage of sun exposure will help growth to remain positive over the forecast period.

Sun protection set to see the strongest growth

Sun protection is expected to continue to see the strongest current value growth over the forecast period. This positive performance will largely be due to consumers’ growing awareness of the increase in skin cancer, and the need to protect themselves from ultraviolet radiation.

Self-tanning to decline significantly

Self-tanning is expected to be the only category to post a current value decline in sun care over the forecast period. The high level of chemicals in these products makes many Swiss consumers suspicious, and leads them to consider these products as unhealthy.

COMPETITIVE LANDSCAPE
Beiersdorf (Switzerland) to remain the leading player

Multinational company Beiersdorf (Switzerland) led sun care in value terms in 2018, and is expected to maintain its lead over the forecast period. The company will continue to benefit from a high level of brand recognition and the established reputation of its Nivea brand.

L’Oréal Suisse offers a wide range of brands

L’Oréal Suisse is another major player in sun care in Switzerland, holding second position in value terms in 2018. It will continue to rely on highly popular brands such as Garnier Ambre Solaire, Vichy and Biotherm to maintain its sales in the forecast period.

Private label to compete with branded players

Private label is expected to remain prominent in sun care in Switzerland over the forecast period. The high quality of private label products and their reasonable prices will continue to attract Swiss consumers, although the increase in the share of private label is expected to be slower during the forecast period, due to the more competitive unit prices of branded sun care products.

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Sun Care in Switzerland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Switzerland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Switzerland?
  • What are the major brands in Switzerland?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Switzerland - Category analysis

HEADLINES

PROSPECTS

Sun care projected to post a positive performance
Sun protection set to see the strongest growth
Self-tanning to decline significantly

COMPETITIVE LANDSCAPE

Beiersdorf (Switzerland) to remain the leading player
L’Oréal Suisse offers a wide range of brands
Private label to compete with branded players

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees a positive performance; albeit modest
The focus is on green and “clean” beauty
Multinational operators capitalise on acquisitions
Indie brands challenge established players
Positive outlook for the forecast period, due to economic growth

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources