Sun Care in Switzerland

PRE-COVID-19 PERFORMANCE

Consumers looking for high SPF in their sun care products

Sun care is expected to continue to grow over the forecast period, boosted by increasing consumer awareness of the potential damage to the skin of exposure to the sun. More products with added value are expected to be seen, such as products with anti-ageing and anti-allergy benefits.

Self-tanning continues declining, with sun protection and aftersun driving overall growth

Sun protection continues to dominate sun care sales and therefore also drive overall category growth. This positive performance is largely be due to consumers’ growing awareness of the increase in skin cancer, and the need to protect themselves from ultraviolet radiation.

Beiersdorf leads sun care, with private label holding the second biggest share

As one of the most popular and renowned experts in mass skin care with its leading and reputable brand Nivea, Beiersdorf also continues to lead sun care in Switzerland. Its strong position is also due to a large portfolio, with a wide range of SPFs, formats and product types, and frequent new product launches, such as packaging changes, formula improvements or new formats, eg aerosol spray lotion.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to grow by 2% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to an expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

The three main areas of adult sun care will all record slightly worse performances in 2020 at constant 2019 prices than they did a year earlier. The need for sun protection and aftersun will have been reduced during the period with a lockdown and travel restrictions in place, while self-tanning will continue to record a marked decline in 2020 at constant 2019 prices.

Recovery and opportunities

Sun care will record stronger growth from 2021 at constant 2019 prices, with the annual performances in line with those predicted for the forecast period during research conducted at the end of 2019, before the spread of COVID-19. Sun protection and aftersun will be the most dynamic products, with self-tanning continuing to decline throughout the forecast period.

Files are delivered directly into your account within a few minutes of purchase.