Following the declines of 2020, when the pandemic and subsequent restrictions severely limited travel opportunities and time spent outside of the home, demand for sun care in Switzerland continued to decline in 2021, despite greater mobility in line with the country’s vaccination programme and falling cases later in the year. Traditionally, Swiss people typically travel to sunny destinations throughout the year, and during the winter, they ski in Swiss resorts, which usually contributes to the good performance of sun protection.
The growing selection of multifunctional skin care and even colour cosmetics that incorporate SPF offer growing competition to the category, rendering specific sun care products unnecessary for everyday usage. This additionally limited sales in 2021, but also supported the development of sun protection with moisturising effects meant for daily usage, such as Vichy Capital Soleil UV-Age Daily.
Self-tanning witnessed further strong declines in 2021 in a continuation of a trend already emerging in Switzerland prior to the emergence of the pandemic, as many local consumers consider this product to be non-essential and potentially harmful. In addition, consumers’ desire for a naturally-healthy look with a subtle tan is often not met with artificial tanning products as they leave an unnatural tint on the skin.
The significance of proper skin protection is set to continue rising, with many consumers aware of the negative effects of direct and unprotected exposure to UV light/sunlight in Switzerland. This will promote stronger demand for sun care (in particular sun protection) over the forecast period once local consumers resume more regular travel, both locally and abroad as the threat of the pandemic wanes, and they feel more confident spending time away from their homes.
Similar to skin care, Beiersdorf (Nivea Sun) and L’Oréal (Garnier Ambre Solaire) are likely to retain their leadership of sun care in Switzerland over the forecast period, enjoying a wide product presence and portfolios as well as innovation investment. This is expected to remain one of the main factors for their ongoing success over the forecast period, especially with new launches focusing on newly-emerging or growing trends (natural ingredients, free from harmful ingredients including microplastics, sustainability, long-lasting, and easy application).
Changes to the distribution of sun care are likely to remain limited over the forecast period. Consumers tend to prefer to purchase sun care from stores during regular shopping trips or in preparation for a holiday.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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