Sun care is expected to see strong growth over the forecast period in current value terms. Increasing consumer awareness of the potential damage of sun exposure will help growth to remain positive over the forecast period.
Sun protection is expected to continue to see the strongest current value growth over the forecast period. This positive performance will largely be due to consumers’ growing awareness of the increase in skin cancer, and the need to protect themselves from ultraviolet radiation.
Self-tanning is expected to be the only category to post a current value decline in sun care over the forecast period. The high level of chemicals in these products makes many Swiss consumers suspicious, and leads them to consider these products as unhealthy.
Multinational company Beiersdorf (Switzerland) led sun care in value terms in 2018, and is expected to maintain its lead over the forecast period. The company will continue to benefit from a high level of brand recognition and the established reputation of its Nivea brand.
L’Oréal Suisse is another major player in sun care in Switzerland, holding second position in value terms in 2018. It will continue to rely on highly popular brands such as Garnier Ambre Solaire, Vichy and Biotherm to maintain its sales in the forecast period.
Private label is expected to remain prominent in sun care in Switzerland over the forecast period. The high quality of private label products and their reasonable prices will continue to attract Swiss consumers, although the increase in the share of private label is expected to be slower during the forecast period, due to the more competitive unit prices of branded sun care products.
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This industry report originates from Passport, our Beauty and Personal Care market research database.