The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
During 2019, consumer awareness of the need to use sun care products to avoid damage to the skin remained relatively high in Morocco. While sales have historically tended to rise during the spring and summer, some households also started purchasing sun care products in the autumn and winter in 2019 thanks to growing consciousness of the negative effects of sun exposure.
Sun care continued to experience indirect competition from other categories in 2019, including skin care and facial make-up, which now also feature SPF ingredients. Dermocosmetic brands in skin care are also increasingly competing with mass brands as many mass brands now also offer a SPF.
L’Oréal Maroc ranked first in sun care followed closely by Beiersdorf Maroc in 2019. While the latter was present with its Nivea Sun brand, L’Oréal Maroc’s best-selling brands in the category were Garnier Ambre Solaire, L’Oréal Paris and La Roche-Posay.
Sales of sun care are now expected to grow by 5% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 8% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All of the categories in the sun care category in Morocco in 2020 are likely to suffer from the impact of COVID-19, resulting in slower value sales growth at constant 2019 prices. The largest categories, mass sun protection and adult sun care will be impacted by fewer social gatherings and reduced time spent in the sun.
Sun care is expected to return to normal levels of growth in value sales at constant 2019 prices from 2021 as life will gradually return to normality with consumers increasingly venturing outside their homes. While the economic impact of the virus will continue to have significant ramifications, consumers will remain mindful of the importance of sun care to their health, with growth across most categories set to maintain an upward trend, surpassing pre-COVID-19 growth rates in value sales at constant 2019 prices.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Morocco market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.