Sun Care in Morocco

PRE-COVID-19 PERFORMANCE

Growing awareness to the dangers of sun exposure boost usage throughout the year

During 2019, consumer awareness of the need to use sun care products to avoid damage to the skin remained relatively high in Morocco. While sales have historically tended to rise during the spring and summer, some households also started purchasing sun care products in the autumn and winter in 2019 thanks to growing consciousness of the negative effects of sun exposure.

Indirect competition from categories such as skin care and traditional products

Sun care continued to experience indirect competition from other categories in 2019, including skin care and facial make-up, which now also feature SPF ingredients. Dermocosmetic brands in skin care are also increasingly competing with mass brands as many mass brands now also offer a SPF.

L’Oréal Maroc and Beiersdorf Maroc compete for top spot despite growing competition

L’Oréal Maroc ranked first in sun care followed closely by Beiersdorf Maroc in 2019. While the latter was present with its Nivea Sun brand, L’Oréal Maroc’s best-selling brands in the category were Garnier Ambre Solaire, L’Oréal Paris and La Roche-Posay.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to grow by 5% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 8% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

All of the categories in the sun care category in Morocco in 2020 are likely to suffer from the impact of COVID-19, resulting in slower value sales growth at constant 2019 prices. The largest categories, mass sun protection and adult sun care will be impacted by fewer social gatherings and reduced time spent in the sun.

Recovery and opportunities

Sun care is expected to return to normal levels of growth in value sales at constant 2019 prices from 2021 as life will gradually return to normality with consumers increasingly venturing outside their homes. While the economic impact of the virus will continue to have significant ramifications, consumers will remain mindful of the importance of sun care to their health, with growth across most categories set to maintain an upward trend, surpassing pre-COVID-19 growth rates in value sales at constant 2019 prices.

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