Executive Summary

Jun 2019
PROSPECTS
Steady growth for sun care

Sun care registered steady current value growth in 2018, with the same growth rate as seen the previous year. This was partly because many sun care brands revised their packaging types and sizes and reviewed the placement of their products towards the end of the review period.

Consumer awareness of sun care products is relatively high

Consumers’ awareness of the need to use sun care products to avoid damage to the skin is relatively high in Morocco. Sales increase during the spring and summer, although some households have also started to purchase sun care products in the autumn and winter, as they are conscious of the negative effects of sun exposure.

Leading players invest in marketing activities to stimulate sales

The leading players L’Oréal Maroc and Beiersdorf Maroc had extensive distribution in 2018, with their products widely available in both modern and traditional grocery retail outlets, and also online. They invested in shelf space, and offered product bundles and price discounts to drive sales.

COMPETITIVE LANDSCAPE
L’Oréal Maroc overtakes Beiersdorf Maroc to hold the leading position

The leader in sun care in 2017, Beiersdorf Maroc, saw growth in its sales and share with its Nivea Sun brand in 2018. Nevertheless, L’Oréal Maroc, which was second in 2017, saw a much stronger increase in its sales and share, to take the leading position in sun care in value terms in 2018.

Marketing exposure is used by the leaders to increase their value shares

The competitive environment in mass sun care is strengthening. There are constant new brand entrants and the consumer cost to switch is low.

Premium brands reap the rewards of recent product innovations

Premium sun care brands tend to keep up with the competition by constantly innovating and updating their products. Towards the end of the review period they introduced new formulae, increased the SPF performance of certain products and developed 2-in-1 products that combine the SPF component with moisturising capability.

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Sun Care in Morocco

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Morocco market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Morocco?
  • What are the major brands in Morocco?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Morocco - Category analysis

HEADLINES

PROSPECTS

Steady growth for sun care
Consumer awareness of sun care products is relatively high
Leading players invest in marketing activities to stimulate sales

COMPETITIVE LANDSCAPE

L’Oréal Maroc overtakes Beiersdorf Maroc to hold the leading position
Marketing exposure is used by the leaders to increase their value shares
Premium brands reap the rewards of recent product innovations

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care registers a strong performance in 2018
“Natural” and “bio” products are becoming increasingly popular
L'Oréal Maroc remains the undisputed leader in beauty and personal care
The shift to premium brands is spreading amongst consumers
A positive performance is expected in the forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources