During 2020, demand for sun care was particularly badly affected by pandemic restrictions, with retail constant value sales (2021 prices) plunging by a third. Plummeting demand for tourism (both domestic and international) also played a role in this, as did the economic shock of the pandemic, which led many local consumers to reduce their discretionary spending.
Since the onset of the pandemic, Beiersdorf Maroc SA has overtaken L'Oréal Maroc as the leader in sun care. L'Oréal Maroc has been particularly adversely affected by restrictions on imports introduced by the Moroccan government, in addition to the disruption of international supply chains.
Premium sun protection continued to outperform mass sun protection during 2021. This was because the former is generally purchased by more affluent consumers, who tended to be much less exposed to the economic shock of the pandemic than their lower-income counterparts.
Retail constant value sales of sun care will begin to expand again during 2022, but growth will be modest, with retail constant value sales remaining well below their pre-pandemic peak even at the very end of the forecast period. Moreover, consumer awareness of the need to use sun care products to avoid damage to the skin is expected to continue increasing over the forecast period, especially as the health crisis has encouraged the health and wellness trend.
Premium sun protection will continue to outperform mass sun protection, albeit by a much narrow margin than in the review period. Mounting inflationary pressure will play a role in this by making a significant number of local consumers more price sensitive.
Enriched skin care creams with sun protection factor (SPF) are set to proliferate during the forecast period. These represent an indirect competitor to sun care.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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