Executive Summary

Jun 2019
PROSPECTS
Good summer weather is always good news

Like some other fmcg categories, sun care is very seasonal, and sells most products during the three months in the summer. After a disastrous 2014, the climate was merciful to Croatia, and a string of warm and sunny summers was seen.

Sun care still has a surprisingly low uptake from the local population

Croatia is a country that literally basks in the sun: some parts of the coast reach an impressive 2,700 hours of sunshine per annum. This makes even more peculiar the sun protection habits of the Croatian population.

The rule of the golden middle

Croatians have shown that they tend to go for the middle solution when given multiple choices. In sun care, this means that they mostly opt for mid-priced products, meaning mass, but not economy products.

COMPETITIVE LANDSCAPE
The leader is also the innovator

Playing the mass card often works to the disadvantage of Beiersdorf, but in sun care, it has found the sweet spot in the middle of the market, which resonates the most with consumers. Apart from offering the most desirable ratio of value and price, the Nivea Sun brand seems to be the most active in terms of new launches, and Beiersdorf is the most diligent innovator and researcher.

The rise of local companies

High technology in sun care does not seem to scare off local players, as they take a different approach, with a more traditional approach. This saves them from having to invest big sums of money in laboratories and workforce.

New ideas sell sun care products

With a lack of time for laying in the sun and a general aversion to exposure to the sun’s rays, self-tanning is gaining more and more followers. Croatians have a relatively small number of holiday days at their disposal; thus, they want to be prepared when the time comes to travel to the seaside.

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Sun Care in Croatia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Croatia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Croatia?
  • What are the major brands in Croatia?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Croatia - Category analysis

HEADLINES

PROSPECTS

Good summer weather is always good news
Sun care still has a surprisingly low uptake from the local population
The rule of the golden middle

COMPETITIVE LANDSCAPE

The leader is also the innovator
The rise of local companies
New ideas sell sun care products

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Croatia - Industry Overview

EXECUTIVE SUMMARY

Growth continues, but at a slower pace
Natural ingredients and no preservatives are important
The rise of local players
Bloggers and influencers shape new product launches
Moderate value growth is expected

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources