As is the case with many categories, sun care is expected to see e-commerce sales grow over the forecast period. Indeed, consumers’ growing reliance on the internet for gaining information about issues such as health and appearance, as well as about products, is likely to be particularly supportive of online sales of sun care, given the role of the health and wellness trend in driving category growth.
A trend towards natural formulations will influence demand for sun care over the forecast period. Consumers are looking for products without artificial ingredients and eco-friendly products.
The health and wellness trend will be one of the most prominent influences on consumer demand across a wide range of product areas both within beauty and personal care and beyond over the forecast period. Within sun care, the ongoing rise in consumer health awareness, supported by information from doctors and retailers, presents notable opportunities for further development, particularly in moving sun care sales beyond their usual seasonality.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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