Sales of sun care bounced back in 2021, after registering a significant decline in value and volume in sales 2020, due to the pandemic lockdowns. With consumers spending more time in the sun during 2021 than the previous year, all products within sun care recorded current value growth.
Beiersdorf continued to lead in 2021 thanks to the popularity of its Nivea Sun brand, which offers greater value for money. The player has maintained its top place consistently as it offers an extensive range of sun care products in not just sun protection, but also self-tanning and aftersun under the Nivea brand.
The demand for self-tanning products is growing significantly. Tanned skin is perceived to be more attractive and coupled with this, consumer awareness of the damaging effects of the sun is rising.
A return to normal social activity and the return of foreign tourists will have a positive impact on sun care sales. In addition, Costa Ricans are slowly becoming more conscious of the harmful effects of the sun and are starting to regard sun care as an essential product on the lines of deodorant or toothpaste.
There will be an increasing blurring of lines between sun care and other beauty care products, such as facial make-up and skin care products, with these products habitually now containing high levels of sun protection. This could in particular dampen volume sales of adult sun care.
The growth of products that contain natural ingredients and offer health-boosting properties is expected to drive growth of sun care over the forecast period. E-commerce will drive value sales within the natural, organic segment.
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This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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