Sun Care in Slovenia

PROSPECTS

A better performance is expected

Sun care stands alone within beauty and personal care, as it is highly seasonal and dependent on the weather. Long summers with plenty of sunshine maintain relatively stable sales, and Slovenia has a moderate climate with summers lasting from June to early September, most of which is sunny.

Sun protection remains the largest category

Sun protection remained the biggest category in sun care in value terms in 2017, led by SPF30+ products. Premium products represented only a small share of sales, albeit displaying growth; they are regarded as overpriced by most consumers.

Traditional alternatives

There are some traditional alternatives to sun care products in Slovenia. These range from beer and coconut oil to olive oil, which is the most widespread.

COMPETITIVE LANDSCAPE

Competition between two rivals

Sun care in Slovenia remains highly concentrated, with two players strongly leading the pack in value terms in 2017. Beiersdorf continued to lead thanks to its umbrella brand Nivea, which has global recognition amongst consumers, who are already accustomed to using the brand for other skin care needs.

Private label is growing in sun care

Private label saw continuous growth in sun care over the review period. The most influential amongst these retailers is dm-Drogerie Markt, with a wide beauty and personal care portfolio, including the sun care line SunDance, which has managed to gain a strong presence in the low/mid-priced segment.

New product developments and marketing to sustain sales

The competitive landscape in sun care is expected to remain relatively stable, as the two multinationals will remain dominant and widen their influence in the category. As over the review period, frequent discounts and price promotions will determine the success of efforts to increase sales.

Files are delivered directly into your account within a few minutes of purchase.