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Learn moreJun 2020
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Sun care, by its definition, is a seasonal product which is driven by the weather. In Slovenia, long and sunny summers last from June to early September and therefore this period of time sees relatively stable sales.
The increased availability of sun care products in Slovenia was also a main driver for sales noted in 2019. Previously, consumers would often purchase sun care products when they reached their holiday destinations, for example the beaches of neighbouring Croatia, or other tourist destinations.
Beiersdorf doo continued to lead in 2019, with almost half the company value share and no close competition. This is thanks to the popularity of its Nivea Sun brand, which offers greater value for money than second-in-place Garnier Ambre Solaire from L'Oréal Slovenija doo.
Sales of sun care are now expected to decline by 20% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 0% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Sun care has been affected as a whole due to lockdowns and travel restrictions. People are spending less time outside and not going on holiday during the hot summer months, which is the seasonal period during which sun care makes its sales.
Opportunities are limited within sun care as it is a seasonally-dependent category which is seeing restrictions during its main operating period. However, there are still opportunities to be found in the short-term, along with re-balancing of the category over the forecast period as it is not expected every summer will face such restrictions as seen in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Slovenia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Slovenia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.