Executive Summary

Jun 2019
PROSPECTS
Sun care to return to growth

Sun care is unique in beauty and personal care, as it is highly seasonal and dependent on the weather. Long, sunny summers lasting from June to early September lead to relatively stable sales, and Slovenia has a moderate climate.

Sun protection to remain the most popular product

Sun protection remained the most popular product in sun care in 2018, led by SPF30+ products, and is set to remain so over the forecast period. Premium products represented only a small share of sales, albeit with slightly stronger retail value growth than mass, as they are regarded as overpriced by most consumers, while mass products are winning consumer trust.

Traditional alternatives remain available

Traditional alternatives to sun care products are available in Slovenia the most popular of which are beer, coconut oil and olive oil. Olive oil has a long tradition of production in Slovenia and remains popular as a sun care product amongst the older generation due to its smoothing and tanning effect when applied to the skin before sun exposure, although the substitution effect for sun care products is marginal.

COMPETITIVE LANDSCAPE
Competition intensifies

Beiersdorf improved its retail value share in sun care in 2018 due to its umbrella Nivea Sun brand, which has global recognition amongst consumers, who are already accustomed to using the brand for other skin care needs. Moreover, Nivea Sun is supported by highly visible advertising campaigns and promotional activities, teamed with regular new product launches and frequent price discounts.

Private label continues to take share

Private label achieved steady growth in sun care over the review period as consumer trust in retailers’ own lines increased. The most influential amongst these retailers is dm-Drogerie Markt, with a wide beauty and personal care portfolio, including the SunDance line in sun care, which has gained a strong presence in the low/mid-priced segment.

New product developments and marketing support sales

Frequent discounts and price promotions are expected to support manufacturers’ and retailers’ efforts to increase sales over the forecast period. Mass products have benefited from visible advertising activities, unlike their premium counterparts, which are mostly promoted in beauty specialist retailers with promotional gifts, as well as in pharmacies with price discounts and new product introductions.

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Sun Care in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Slovenia?
  • What are the major brands in Slovenia?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Slovenia - Category analysis

HEADLINES

PROSPECTS

Sun care to return to growth
Sun protection to remain the most popular product
Traditional alternatives remain available

COMPETITIVE LANDSCAPE

Competition intensifies
Private label continues to take share
New product developments and marketing support sales

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Slovenia - Industry Overview

EXECUTIVE SUMMARY

Growth for beauty and personal care in 2018
Consumers demand natural products that focus on health
Leading players adapt their strategies to appeal to shifts in consumer demand
New product launches and innovations in line with major trends in Slovenia
Signs of growing consumer confidence set to boost sales over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources