Sun Care in Slovenia

PRE-COVID-19 Performance

Seasonal requirements restrict sales, but awareness of sun exposure helps boost the category

Sun care, by its definition, is a seasonal product which is driven by the weather. In Slovenia, long and sunny summers last from June to early September and therefore this period of time sees relatively stable sales.

Increase in drugstores/parapharmacies means outbound and inbound tourists are purchasing in-country

The increased availability of sun care products in Slovenia was also a main driver for sales noted in 2019. Previously, consumers would often purchase sun care products when they reached their holiday destinations, for example the beaches of neighbouring Croatia, or other tourist destinations.

Beiersdorf doo tops the list again thanks to Nivea brand and ongoing innovation

Beiersdorf doo continued to lead in 2019, with almost half the company value share and no close competition. This is thanks to the popularity of its Nivea Sun brand, which offers greater value for money than second-in-place Garnier Ambre Solaire from L'Oréal Slovenija doo.

2020 AND Beyond

COVID-19 impact

Sales of sun care are now expected to decline by 20% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 0% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Sun care has been affected as a whole due to lockdowns and travel restrictions. People are spending less time outside and not going on holiday during the hot summer months, which is the seasonal period during which sun care makes its sales.

Recovery and opportunities

Opportunities are limited within sun care as it is a seasonally-dependent category which is seeing restrictions during its main operating period. However, there are still opportunities to be found in the short-term, along with re-balancing of the category over the forecast period as it is not expected every summer will face such restrictions as seen in 2020.

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