Compared to the UK, Ireland experienced a more severe lockdown, in place for most of 2021. Despite all social and travel restrictions not being lifted until late October, sun protection and aftersun returned to positive value and volume growth, following the declines of 2020.
With Irish consumers unable to reach the tanning salon or return to overseas holidays as early as they would have liked due to travel restrictions for much of the year, self-tanning witnessed further strong growth in a continuation of a trend witnessed the previous year. This spurred significant innovation in both the premium and mass segments, driven by demand for natural-based products that claim to be more sustainable and efficient.
Despite the fact that many Irish consumers do not regularly apply sun protection, even during the summer months, the outlook for sun care is optimistic, aside from the pent-up demand for overseas holidays. Public service campaigns, hampered by the pandemic, will return in full force and become increasingly successful in raising awareness of the risks linked to not wearing sun protection, leading to stronger growth momentum over the forecast period.
The continued rise in popularity of self-tanning in 2021 marks only the beginning of a successful future. Despite competition from affordable and high-quality mass products such as Primark’s Extra Dark Cocoa Brown mousse (costing EUR8 for 140g), premium products are still predicted to perform better.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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