Sun Care in Ireland

PRE-COVID-19 PERFORMANCE

Sun protection and self-tanning drive sales in 2019, with sun protection benefiting from consumers increasing awareness of the dangers of prolonged sun exposure

Sun protection was the best performing area in 2019, benefiting from consumers growing awareness of the potential effects of overexposure to the sun, increased by media coverage and public campaigns on the risks of sun-induced skin cancer. Knowledge of the anti-ageing properties of sun protection also helped to boost growth in this area.

Demand for more ethical and environmentally friendly products leads to the launch of Biotherm Waterlover Sun Mist in 2019; an eco-friendly sun protection product

There was a growing demand for more ethical and environmentally friendly products in 2019, with players expected to update formulas to include natural ingredients, and launch vegan-friendly products. This may be a greater challenge within sun care as sun protection products require chemical ingredients to provide SPF protection.

L’Oréal’s continues to lead in 2019, while domestic players retain a strong position within self-tanning

L’Oréal continued to lead sun care in Ireland in 2019, thanks to the popularity of its Garnier Ambre Solaire brand. L’Oréal’s position is also due to its range of dermocosmetic brands, with Vichy and La Roche-Posay being perceived to be of higher quality, popular with consumers who wish to reduce the risk of allergies or adverse reactions.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Due to the impact of COVID-19 in Ireland, sun care protection and aftersun are both set to experience a significant decline in growth for 2020, with consumers staying indoors not needing sun protection. Furthermore, with aftersun being used on occasions where sun exposure is high, this item also had little use during the lockdown.

Recovery and opportunities

Sun care is predicted to record a substantial decline in growth for 2020, the result of travel restrictions and lockdown bought about by COVID-19. By 2021, constant value growth is set to increase, however growth across the forecast period will be lower than what was predicted pre-COVID-19, suggesting consumers will potentially remain cautious about international travel.

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