Sun Care in Ireland

PROSPECTS

Sun care sales set to grow, but rate of growth will be weather dependent

Sun care sales are predicted to see modest growth over the forecast period. Whilst the weather in Ireland was fine and dry for the summer of 2018, this is something that is rare with the Irish climate, which is normally a cool, wet climate.

Demand for more ethical and environmentally friendly products and packaging

There is anticipated to be a growing demand for more ethical and environmentally friendly products over the forecast period. With this in mind, there is expected to be changes in formulations to allow for products with more natural ingredients and products that are vegan.

Continued demand expected for domestic self-tanning brands

The self-tanning industry in Ireland will continue to see strong growth over the forecast period. Continued innovation and new product launches helped keep the category relevant in 2018 with notable launches from beauty influencer Suzanne Jackson under her brand SOSU.

COMPETITIVE LANDSCAPE

L’Oréal’s sales boosted by the better Irish summer in 2018

L’Oréal UK was the leading player in 2018 once again. The company’s Garnier Ambre Solaire brand continued to gain brand loyalty and also benefitted from the better Irish weather in summer 2018, as the entire country basked in glorious sunshine from the end of May to August.

Domestic brands maintain a strong presence within self-tanning

There continued to be significant competition within the self-tanning category. Domestic brands have a strong presence within this category with players such as MCC Beauty (Cocoa Brown brand) and Beauty Results (Tan Organic) being amongst the top players within this category.

Social media remains an important marketing tool for players

The importance of social media in the self-tanning category is significant. Many brands used social influencers as brand ambassadors for their products.

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