Sun protection was the best performing area in 2019, benefiting from consumers growing awareness of the potential effects of overexposure to the sun, increased by media coverage and public campaigns on the risks of sun-induced skin cancer. Knowledge of the anti-ageing properties of sun protection also helped to boost growth in this area.
There was a growing demand for more ethical and environmentally friendly products in 2019, with players expected to update formulas to include natural ingredients, and launch vegan-friendly products. This may be a greater challenge within sun care as sun protection products require chemical ingredients to provide SPF protection.
L’Oréal continued to lead sun care in Ireland in 2019, thanks to the popularity of its Garnier Ambre Solaire brand. L’Oréal’s position is also due to its range of dermocosmetic brands, with Vichy and La Roche-Posay being perceived to be of higher quality, popular with consumers who wish to reduce the risk of allergies or adverse reactions.
Sales of sun care are now expected to decline by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Due to the impact of COVID-19 in Ireland, sun care protection and aftersun are both set to experience a significant decline in growth for 2020, with consumers staying indoors not needing sun protection. Furthermore, with aftersun being used on occasions where sun exposure is high, this item also had little use during the lockdown.
Sun care is predicted to record a substantial decline in growth for 2020, the result of travel restrictions and lockdown bought about by COVID-19. By 2021, constant value growth is set to increase, however growth across the forecast period will be lower than what was predicted pre-COVID-19, suggesting consumers will potentially remain cautious about international travel.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sun Care research and analysis database.
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