Sun Care in Ireland

PROSPECTS

Awareness of the importance of sun care will drive sales growth

Sun care is expected to see good retail value growth over the forecast period but at a slower pace than over the review period. While consumer confidence is set to continue to improve, competition increased in the category, which is likely to affect unit prices into the forecast period.

Sun protection the most dynamic category despite an expected fall in unit prices

Sun protection is expected to register the strongest retail value CAGR at constant 2017 prices over the forecast period. Growth is predicted to be slower compared to the review period due to unit prices falling as private label sales, discounting and promotional activity reduce overall unit prices.

Self-tanning products will remain popular with consumers seeking a “healthy glow”

Self-tanning products is predicted to register steady growth in both retail value and volume terms. With the pale complexion of Irish females in particular, fake tan products are set to remain popular.

COMPETITIVE LANDSCAPE

Sales of Garnier Ambre Solaire in sun protection help maintain L’Oréal’s lead

L’Oréal (UK) Ltd remained the leading player in sun care. The company generated significant brand loyalty over many years, particularly for the Garnier Ambre Solaire brand, which helped for the company to capture a considerable share of both the sun protection and aftersun categories.

Vita Liberata Ltd sold to US company Crown Laboratories

In terms of company activity, the Irish private investment firm Broadlake sold its majority stake in self-tanning brand Vita Liberata to the US-based company Crown Laboratories. The product, which was one of the first non-toxic self-tanning products, will still be overseen by its founder Alyson Hogg and further investment in making self-tanning the safer alternative to sun exposure is likely.

Increase in demand for higher levels of SPF

In terms of consumer demand, there continued to be considerable interest in the sun protection factor index of sun protection. A growing number of consumers wear at least SPF 30.

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