Sun care sales in Poland made good strides towards recovery in 2021. Sun protection products saw a strong increase in sales, following a difficult 2020, mainly due to there being fewer pandemic restrictions in the country and consumers being able to return to socialising, especially in the summer when it seemed that the pandemic was in retreat.
When choosing sun protection products, Polish consumers look above all for functionality in addition to price. The cream should have an adequate SPF, be water-resistant, protect against various types of radiation and be long-lasting after application.
In Poland, many people are still under the misconception that sun protection, ie the application of a product such as sunscreen cream, is only necessary in summer. However, thanks to numerous social campaigns and the efforts of manufacturers, more and more people are becoming aware that UV radiation can also be strong in seasons other than summer, and that it also penetrates through clouds and windows.
Strong growth is forecast for sun care in Poland in the coming years. Value growth is set to be the strongest among all beauty and personal care categories in the forecast period.
A growing number of consumers in Poland are aware that children’s skin is thinner, more delicate and has not yet developed its own defence mechanisms against the sun. It therefore requires special protection with products tailored to its needs.
One in 10 Poles has at least one tattoo. The fashion for having permanent decoration on the body has been growing for years, especially among younger generations.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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