Sun Care in Poland

PROSPECTS

Hot and dry summer supports sales

The summer period (June-August) in 2018 was the warmest on record in Poland. According to meteorological data, the average temperature was 2.

The trend of naturalness seen in sun care

The primary function of sun care is to protect the skin from the harmful effects of solar radiation. In addition, customers expect that these products will be functional (eg waterproof, quick drying, non-greasy etc) and have a pleasant consistency.

Sun care set to see solid growth

Sun care still has plenty of growth potential with it being relatively underdeveloped. Thanks to educational campaigns, numerous articles in newspapers and internet blogs there is a visible increase in awareness about the harmful effects of UV radiation on the skin and the need to protect it.

COMPETITIVE LANDSCAPE

Dax Cosmetics maintains its leading position, but its position is weakening

Dax Cosmetics holds a longstanding lead in sun care, followed by Orkla Care SA (Soraya) and Dr Irena Eris SA Cosmetics Laboratory (Lirene). However, these companies continued to lose share to other large players in 2018.

Drugstores/parapharmacies still the main distribution channel

Drugstores/parapharmacies remained the key distribution channel for sun care in 2018. This is because these stores have the largest product offer, both in the mass and premium segments.

Product innovations are becoming increasingly popular

Manufacturers are surprising customers with an increasing number of products intended for sun protection. Multifunctional products that combine sun protection with skin care have appeared on the market, which could limit the growth of sun care.

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