Competitive Landscape
Leading Manufacturers Strengthen Positions Amid Growing Competition and Market Shifts
Sun care in Poland demonstrated a moderately concentrated landscape with a handful of key manufacturers holding significant retail shares in 2025. L’Oréal Polska Sp zoo led with a 13% retail share, closely followed by Sarantis Polska SA at 12%, and Dax Cosmetics Sp zoo at 9%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Poland - Category analysis
Key Data Insights
Polish Sun Care Shows Steady Growth Amid Evolving Consumer Behaviour
Polish Sun Care Shows Steady Growth Amid Evolving Consumer Behaviour
Adult Sun Care Leads Value Sales, Driven by Year-Round Usage Shift
Innovative Hybrid Formulas and Asian Beauty Propel Sun Care Evolution
Consumers Anticipated to Embrace Multifunctional Sun Protection for Daily Skin Health
Adult Sun Care Will Maintain Leadership, While Baby and Child-Specific Sun Care Gains Momentum
Innovative Formats and Consumer Convenience Set to Reshape Industry Dynamics
Leading Manufacturers Strengthen Positions Amid Growing Competition and Market Shifts
Emerging Formats and Specialist Retailers Enhance Sun Care Accessibility and Appeal
Online Retailers Leverage Convenience and Digital Discovery to Capture Sun Care Demand
Beauty and Personal Care in Poland - Industry Overview
Rising Incomes and Informed Consumers Drive Value Growth and Premiumisation
Key Data Insights
Rising Incomes and Informed Consumers Drive Value Growth and Premiumisation
Skin Intellectualism Gains Traction as Consumers Become More Ingredient-Literate
Polish Brands Leverage Lifestyle Trends to Engage Consumers and Boost Growth
Consumers Expected to Adopt Ai and Selective Premiumisation to Drive Growth
Skin Care Set to Continue Leading in Value While Premium and Korean Brands Reshape Competition
Brands Anticipated to Expand Advisory Roles and Hybrid Formulations to Enhance Consumer Loyalty in Polarised Market
Leading Manufacturers Maintain Position Amid Intensifying Competition
Health and Beauty Specialists Lead Physical Retail as Discounters Maintain Share
Innovative Retail Concepts Enhance Consumer Engagement through Personalised Experiences
Retail E-Commerce Expands Rapidly, Driving Discovery and Niche Brand Access
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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