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Learn moreJun 2020
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Sun care sales continue to grow strongly in Poland due to increasingly warmer weather, growing disposable incomes, as well as the rise in the number of foreign trips, usually to countries with a hot climate (eg Egypt or Turkey). More and more Polish consumers are aware of the need to protect their skin against the harmful effects of UV rays.
Sun care still has plenty of growth potential, with the category remaining relatively underdeveloped. Thanks to educational campaigns, numerous articles in newspapers and internet blogs, there has been a visible increase in awareness of the harmful effects of UV radiation on the skin and the need to provide protection.
Large players such as L’Oréal Polska, Dax Cosmetics and Orkla Care continue to lead sun care sales in Poland. Sun care products are usually offered as part of the portfolio of well-known brands (eg Nivea Sun, Dax Sun, Garnier Ambre Solaire) that consumers have faith in.
Sales of sun care are now expected to decline by 15% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This represents a major decline from the 3% rise forecast for 2020 during research conducted at the end of 2019 before the pandemic reached Poland.
All sun care products are likely to suffer due to the impact of COVID-19, with volume and constant 2019 value sales set to decline throughout 2020. Baby and child-specific sun care is expected to prove most resilient, with many parents viewing sun protection as a necessity for protecting their children’s health when outdoors.
Sun care is expected to return to growth from 2021 as consumers begin to spend more time away from home. Consumers are generally aware of the need for sun care and healthy skin and will continue to shift towards products that not only offer efficacy but also skin care benefits.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Poland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.