Sun Care in Poland

PRE-COVID-19 PERFORMANCE

Sunny weather and new natural products boost demand for sun care

Sun care sales continue to grow strongly in Poland due to increasingly warmer weather, growing disposable incomes, as well as the rise in the number of foreign trips, usually to countries with a hot climate (eg Egypt or Turkey). More and more Polish consumers are aware of the need to protect their skin against the harmful effects of UV rays.

Rising consumer health awareness to fuel strong growth over forecast period

Sun care still has plenty of growth potential, with the category remaining relatively underdeveloped. Thanks to educational campaigns, numerous articles in newspapers and internet blogs, there has been a visible increase in awareness of the harmful effects of UV radiation on the skin and the need to provide protection.

Intense competition results in increasingly fragmented sales

Large players such as L’Oréal Polska, Dax Cosmetics and Orkla Care continue to lead sun care sales in Poland. Sun care products are usually offered as part of the portfolio of well-known brands (eg Nivea Sun, Dax Sun, Garnier Ambre Solaire) that consumers have faith in.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 15% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This represents a major decline from the 3% rise forecast for 2020 during research conducted at the end of 2019 before the pandemic reached Poland.

Affected products within sun care

All sun care products are likely to suffer due to the impact of COVID-19, with volume and constant 2019 value sales set to decline throughout 2020. Baby and child-specific sun care is expected to prove most resilient, with many parents viewing sun protection as a necessity for protecting their children’s health when outdoors.

Recovery and opportunities

Sun care is expected to return to growth from 2021 as consumers begin to spend more time away from home. Consumers are generally aware of the need for sun care and healthy skin and will continue to shift towards products that not only offer efficacy but also skin care benefits.

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