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Country Report

Sun Care in

Sun Care in Poland

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Travel restrictions hit sun care hard, although sun care now part of beauty and personal care regime year round for many

Sun care is among the hardest hit group of products in 2020 by the pandemic. Restrictions on travel and social distancing meant the collapse in demand from Polish holidaymakers, and self-isolating consumers have left the house less, further lowering demand.

Consumers trade down, but demand for domestic resorts and a hot summer prevent worse decline

Sales have fallen across all sun care segments, although it is worth noticing that premium products have seen far greater decline than mass products (in reversal to trends in 2019) as the virus-driven recession saw consumers trade down to cheaper products. Products with the highest filters (SPF40 and above) have also seen stringer decline, as a result of the lack of outbound tourists to popular destinations for Poles including Croatia and Italy where strong sun is more likely.

Sun care retail upended by pandemic

Drugstore chains have historically been the main distribution channel for sun care in Poland, but restrictions on retailing and store occupancy as a result of the virus saw a sharp drop in share in 2020. The pharmacy channel has also suffered during, even though it remained open, as consumers chose to use channels they perceived as less risky because of their size, notably modern grocery retailers.

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Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Poland?
What are the major brands in Poland?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Travel restrictions hit sun care hard, although sun care now part of beauty and personal care regime year round for many

Consumers trade down, but demand for domestic resorts and a hot summer prevent worse decline

Sun care retail upended by pandemic

RECOVERY AND OPPORTUNITIES

Return of holiday spending key to Polish recovery

Market set for polarisation, with opportunity at both ends

Stronger health position can benefit from shift in consumer wellness attitudes post-pandemic

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2015-2020
Table 2 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sun Care: % Value 2016-2020
Table 4 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 6 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sun Care in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Travel restrictions hit sun care hard, although sun care now part of beauty and personal care regime year round for many

Consumers trade down, but demand for domestic resorts and a hot summer prevent worse decline

Sun care retail upended by pandemic

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Overview

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Table of Contents

Sun Care in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Travel restrictions hit sun care hard, although sun care now part of beauty and personal care regime year round for many

Consumers trade down, but demand for domestic resorts and a hot summer prevent worse decline

Sun care retail upended by pandemic

RECOVERY AND OPPORTUNITIES

Return of holiday spending key to Polish recovery

Market set for polarisation, with opportunity at both ends

Stronger health position can benefit from shift in consumer wellness attitudes post-pandemic

CATEGORY DATA

Beauty and Personal Care in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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