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Country Report

Sun Care in

Sun Care in Poland

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cooler summer does not affect growth rate of sun care

Sun protection is a seasonal product, but its sales potential is high. Even though the summer of 2017 was not as warm as in previous years, sun care recorded dynamic growth.

Sun protection awareness is rising

Customers are becoming increasingly aware of the importance of protecting their skin against harmful solar radiation. This is why they now choose cosmetics with higher UV filters.

Sun protection for children grows, self-tanning stagnates

Demand for baby and child-specific sun care is growing rapidly, even faster than adult sun care. This is due to rising awareness driven by many social campaigns (very often sponsored by the producers) warning that sunburn in childhood increases the risk of melanoma in adulthood.

COMPETITIVE LANDSCAPE

Dax Cosmetics retains leadership

Polish sun care is highly fragmented with a clear and well-established structure. Dax Cosmetics maintained its leadership, but its overall share is slowly shrinking.

Mass sun care continues to dominate

Mass sun care continued its dominance in 2017. This is because most Polish consumers do not see any clear incentive why they should choose premium sun care.

New product development and innovations are in demand

In addition to its regular sun care line, Dax Cosmetics introduced new Turbo Gold tanning accelerator lotion and cooling aftersun bathing gel with 10% of d-panthenol and hyaluronic acid. Janda introduced products that protect from potentially harmful infrared radiation (labelled with abbreviations VL or HEV), while Nivea launched protective products that do not cause yellowing of fabric.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Poland?
What are the major brands in Poland?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Poland - Category analysis

HEADLINES

PROSPECTS

Cooler summer does not affect growth rate of sun care

Sun protection awareness is rising

Sun protection for children grows, self-tanning stagnates

COMPETITIVE LANDSCAPE

Dax Cosmetics retains leadership

Mass sun care continues to dominate

New product development and innovations are in demand

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Poland is thriving

Naturalness is the key trend

Highly fragmented landscape with both global and local brands performing well

Asian products grow in popularity

Future is bright, but some threats loom

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cooler summer does not affect growth rate of sun care

Sun protection awareness is rising

Sun protection for children grows, self-tanning stagnates

COMPETITIVE LANDSCAPE

Dax Cosmetics retains leadership

Mass sun care continues to dominate

New product development and innovations are in demand

Samples

Overview

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Table of Contents

Sun Care in Poland - Category analysis

HEADLINES

PROSPECTS

Cooler summer does not affect growth rate of sun care

Sun protection awareness is rising

Sun protection for children grows, self-tanning stagnates

COMPETITIVE LANDSCAPE

Dax Cosmetics retains leadership

Mass sun care continues to dominate

New product development and innovations are in demand

CATEGORY DATA

Beauty and Personal Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Poland is thriving

Naturalness is the key trend

Highly fragmented landscape with both global and local brands performing well

Asian products grow in popularity

Future is bright, but some threats loom

MARKET DATA

SOURCES

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