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Country Report

Sun Care in

Sun Care in Kazakhstan

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong competition from colour cosmetics and skin care

Many consumers in Kazakhstan still believe that sun care products are only needed while on the beach, in outdoor swimming pools, or when hiking in the mountains. For ordinary life in towns, skin care products and colour cosmetics with lower SPF rates are typically used instead of sun care.

Focus on young consumers

Manufacturers of sun care products are increasingly targeting young consumers, who tend to be more open to new experiences and product developments. In addition, this also offers the opportunity to foster brand loyalty.

Male consumers remain ambivalent about sun care

In Kazakhstan, the trend towards beauty and personal care among men is developing, with beauty and personal care product penetration remaining low in this segment. However, while demand in areas such as men’s grooming is rising, in sun care the situation is less promising, with the majority of men not seeing sun care as an essential product, typically only using brands in this area when with their partner on holiday.

COMPETITIVE LANDSCAPE

Opportunities for private label sun care

In Kazakhstan, the development of private label ranges remains limited, with almost no retailers offering beauty and personal care products. Consequently, no private label sun care ranges are currently available.

New product developments with added value benefits

In 2017, sun care was characterised by a lack of new product developments and innovations. In order to increase sales of sun care in Kazakhstan, manufacturers will need to focus on new product developments.

Manufacturers focusing on marketing campaigns

Advertising and promotional support remains limited in sun care. Usually, there is some advertising through the internet and in stores during summer, while other periods of the year are quiet.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Kazakhstan?
What are the major brands in Kazakhstan?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Strong competition from colour cosmetics and skin care

Focus on young consumers

Male consumers remain ambivalent about sun care

COMPETITIVE LANDSCAPE

Opportunities for private label sun care

New product developments with added value benefits

Manufacturers focusing on marketing campaigns

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Stable performance in 2017

Growing demand for more natural brands

International manufacturers continue to lead sales

Focus on new product launches in 2017

Moderate development over forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong competition from colour cosmetics and skin care

Focus on young consumers

Male consumers remain ambivalent about sun care

COMPETITIVE LANDSCAPE

Opportunities for private label sun care

New product developments with added value benefits

Manufacturers focusing on marketing campaigns

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Strong competition from colour cosmetics and skin care

Focus on young consumers

Male consumers remain ambivalent about sun care

COMPETITIVE LANDSCAPE

Opportunities for private label sun care

New product developments with added value benefits

Manufacturers focusing on marketing campaigns

CATEGORY DATA

Beauty and Personal Care in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Stable performance in 2017

Growing demand for more natural brands

International manufacturers continue to lead sales

Focus on new product launches in 2017

Moderate development over forecast period

MARKET DATA

SOURCES

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