Sun care saw a full recovery in value sales in 2021, after recovering from the decline experienced in 2020 when consumers were in home seclusion and had little need for sun care products. As they started returning to their pre-pandemic lifestyle, they spent more time outside, engaging in various sports and activities.
Self-tanning is the only product category in sun care to record single-digit value growth in 2021 and to fail to record a higher growth rate in 2021 than the rate of decline in the previous year. Self-tanning is not a popular category in Kazakhstan and has shown negligible value sales throughout the review period.
Beiersdorf Kazakhstan maintained its leadership of sun care in 2021 thanks to the popularity of its well-established and trusted Nivea Sun brand. The player has led sun care throughout the review period, despite steadily losing share as the relative newcomer Floresan gained traction.
Sun care is estimated to record stable growth over the forecast period with sun protection likely to maintain the most dynamic growth rates. Hot summers in the country are expected to underpin the strong development in sales as consumers continue to recognise the important of protecting their skin in the hottest months.
Premium dermocosmetics brands, which are widely represented in sun care and distributed mostly in pharmacies and parapharmacies, still generate a minor share of retail value in Kazakhstan in 2021. Mass products dominate the category, and this trend will continue to be seen in the coming years, attracting consumers with their greater affordability, variety of choice and wider availability in grocery retailer stores.
Premium dermocosmetics brands are leading innovation in sun care, and, by doing so, they can set a good example to mass brands in terms of brand positioning. For example, in the last two years premium dermocosmetics producers of brands such as Avène and Biotherm successfully carried out research studies to prove the safety of sun cream protection filters for environment and marine life.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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