Sun care registered the worst performance of any category of beauty and personal care during 2020. The main reason for the strong sales declines recorded in sun care during 2020 was the impact of the widespread and strict adherence to the principles of social distancing and home seclusion seen among the population during the year.
One of the major factors behind the negative performance recorded in sun care during 2020 was the inability of Taiwanese people to travel outside of the country during the year. However, with the country’s borders expected to reopen at some point during 2021 and with the global travel and tourism industry poised to rebound from the extremely difficult scenario it faced during 2020, demand for sun care can be expected to recover rapidly during 2021.
One of the most important trends in sun care in recent years has been the increasing consumer interest in sun protection products with skin tone correction functions. It is very common for Taiwanese women to apply primer or tinted moisturiser to even out their skin tone before applying foundation or powder.
One of the most boring trends in some petition that during the forecast period is expected to be the shift in the consumer demand towards ocean-friendly products. Specifically, this refers to some petition products that do not contain ingredients that have been linked to coral bleaching and other negative impacts on marine life.
Mass brands can be expected to continue dominating sales in sun protection during the forecast period. The category is already highly fragmented.
Demand for sun protection is expected to increase over the forecast period as the weather in Taiwan is getting hotter, while periods of warm weather are becoming longer. At the same time, consumers are becoming increasingly concerned about the potential for overexposure to the sun to damage their skin and/or create sensitivities that could prove difficult to manage.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sun Care research and analysis database.
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