Executive Summary

Jun 2019
PROSPECTS
Sun care is set to experience continuous growth

Despite the gradual evolution of the concept of beauty, the desire to achieve fair skin remains universally popular in Taiwan. In line with this popular trend is the rising awareness that exposure to UV rays causes wrinkles and premature ageing.

High-performance and light texture sun protection continues to be favourite

Despite increasingly unpredictable weather patterns, the sun can be particularly strong during July and August in the country. Broad-spectrum sun care products are becoming increasingly popular, especially those offering the highest level of protection, SPF50.

More consumers seek ocean-friendly, effective sun protection products

Water sports are becoming increasingly popular in Taiwan, which is leading to a rising awareness of sun care products that do not cause harm to the environment or ocean pollution. It is estimated that significant volumes of sun protection wash off people engaged in water sport and have a negative impact on coral reefs and sea creatures.

COMPETITIVE LANDSCAPE
Highly competitive category led by L'Oréal Taiwan

During 2018, L’Oréal Taiwan retained first spot seeing its share grow over the previous year. The company enjoyed a much better performance than its closest competitor, Taiwan Shiseido, the share of which declined.

Strong brand performance for La Roche-Posay

L’Oréal Taiwan’s La Roche-Posay brand achieved a strong performance in 2018 with its Anthelios extension enjoying particularly dynamic growth. This range of sun care provides broad-spectrum protection specifically formulated for sensitive skin and which is also tailored to skin-type.

Widespread availability and strong marketing key to category success

In order to regain some ground in the category, Taiwan Shiseido is concentrating on the distribution of its Anessa brand line. The brand is currently widely distributed via department stores such as Watsons and via internet retailing.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Sun Care in Taiwan

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Taiwan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Taiwan?
  • What are the major brands in Taiwan?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Taiwan - Category analysis

HEADLINES

PROSPECTS

Sun care is set to experience continuous growth
High-performance and light texture sun protection continues to be favourite
More consumers seek ocean-friendly, effective sun protection products

COMPETITIVE LANDSCAPE

Highly competitive category led by L'Oréal Taiwan
Strong brand performance for La Roche-Posay
Widespread availability and strong marketing key to category success

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Slowdown in value growth due to sluggishness in colour cosmetics
Premiumisation apparent in some beauty and personal care categories
Global multinationals L’Oréal and Procter & Gamble maintain industry lead
Increasing consumer sophistication seen in several new launches
Positive growth is set for forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources