With the government's announcement that from March 2023, the wearing of face masks, both indoors and outdoors, will be left to the discretion of the individual, sun care is expected to receive a further boost over the forecast period. In addition, with the recent trend towards skin brightness, local consumers will be more concerned than before with toning and skin care elements in preparation for greater freedom without face masks.
As traditional perceptions of masculinity are often associated with tanned skin, fewer males in Japan are in the habit of using sun protection compared to women. Nevertheless, their general interest in beauty standards has been growing, leading to concerns regarding overall skin health.
While sustainability-conscious products have emerged in the local market, consumers have tended to focus on high SPF to combat UV rays and the comfort of application when purchasing sun care. However, technology is being developed that combines such functional aspects with eco-friendly attributes.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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