Executive Summary

Jun 2019
PROSPECTS
The dominance of sun protection is set to continue due to bihaku

Sun care in Japan continued to be dominated by sun protection in value terms in 2018. This is mainly due to the Japanese traditional value that women with bihaku, a Japanese term meaning beautifully white skin, look aesthetically beautiful.

Rising awareness of the need for UV protection and different formats

As awareness of UV protection has become widespread thanks to increasing media exposure, not only women but also men and children have started to use sunscreen throughout the year. Also, manufacturers actively promote the use of different product formats, such as spray and cream, for different occasions, which has led to an increase in per capita consumption.

Multifunctional products gain traction

Sun protection is no longer limited to regular sun care products. Multifunctional products have been gaining traction amidst the growing trend for saving time, with time-constrained consumers seeking enhanced efficacy and multiple functionalities or benefits from a single product.

COMPETITIVE LANDSCAPE
Shiseido continues to lead sun care

Shiseido continued to lead sun care in value terms in 2018, thanks to the strong presence of the company and its powerful brand, Anessa. During the review period, the company renewed this brand to further enhance its Aqua Booster EX Technology, with which UV protection is strong even when in contact with sweat or water.

Kao Corp gradually increases its share

Kao Corp was in strong second place in sun care in value terms in 2018, thanks to its long-established Bioré brand, which is widely loved for its fresh texture, and increased its value share in 2018. It also launched new products, Bioré UV Athlizm Skin Protect Essence and Skin Protect Milk, the most advanced sunscreens in its Bioré UV series, which stay firmly in place even under very hot and humid weather conditions, thanks to its unique “tough boost” technology.

New product launches to address UV protection

In 2018, new products were launched to address UV protection. For instance, UV Expert Youth Shield Tone Up Milk was launched by Lancôme, which not only offers long-lasting protection against urban pollution and harmful UV rays, but also an instant brightening effect for flawless, brighter skin all day.

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Sun Care in Japan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Japan?
  • What are the major brands in Japan?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Japan - Category analysis

HEADLINES

PROSPECTS

The dominance of sun protection is set to continue due to bihaku
Rising awareness of the need for UV protection and different formats
Multifunctional products gain traction

COMPETITIVE LANDSCAPE

Shiseido continues to lead sun care
Kao Corp gradually increases its share
New product launches to address UV protection

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Inbound tourists continue to support growth in beauty and personal care
Digital technology emerges in beauty and personal care
Fragmentation accelerates as non-beauty companies and start-ups enter the market
Active ingredients focusing on efficacy continue to be introduced
Tourism and untapped territory are key for maintaining growth

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources