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Learn moreJun 2020
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Despite more consumers applying sun care on a daily basis, the category’s performance is still highly dependent on Japan’s weather conditions. Japan experienced a long rainy season in 2019 and fewer sunny days which had a negative impact on the performance of sun protection which registered a decline in current value terms, having seen healthy growth the previous year.
Ethical sun care is an emerging trend as some travel destinations which are popular among Japanese consumers such as Hawaii have introduced a ban on sun protection containing chemicals that are harmful to coral reefs (oxybenzone and octinoxate). The ban in Hawaii will come into effect January 2021 and the news has gradually been filtering through to Japan generating increased awareness among consumers about the potentially harmful ingredients in sun protection products.
Shiseido continued to lead sun care in value terms in 2019, thanks largely to the strong presence of the company’s products and its powerful brand, Anessa. The company continues to invest heavily in research and development and marketing to ensure it stands out from the competition.
Sales of sun care are now expected to decline by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All areas of sun care are expected to see a poor performance in 2019 with consumers remaining at home and visitors unable to enter the country.
Sun care is expected to receive a significant boost to sales in 2021 providing the rearranged Tokyo Olympics go ahead as planned. The event will bring thousands of visitors and this should drive demand for sun care.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Japan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.