Sun care recorded significant growth rates in 2021, with sun protection standing out as a particularly dynamic performer. Growth drivers include the fact that the usage occasions increased considerably compared to the previous year due to greater control over the pandemic, which also allowed important distribution channels such as drugstores/parapharmacies, beauty specialists and department stores to significantly increase their operations.
Within sun care, as noted in other categories, dermocosmetics such as Eucerin, La Roche-Posay and Vichy, recorded outstanding growth in 2021, as they claim to generate superior results. Additionally, Chilean consumers are becoming increasingly aware of the dangers associated with unprotected sun exposure.
L'Oréal retained its leadership of sun care in 2021, supported by the strong performance of its dermocosmetics brands La Roche-Posay and Vichy that led to share gain. As part of its recent programme on the Commitment to Sustainability for 2030, L’Oréal plans to continue transforming its brands with a strong focus on “eco science” in order to offer more effective products, which are also safe to use and respectful to the environment.
The pandemic has presented a great opportunity for creativity and innovation in terms of sustainability for sun care, and will continue to allow players to strengthen the concept of protection in a more comprehensive way. The “clean beauty” trend promotes the use of products that protect the environment and avoid the use of controversial ingredients.
While health and beauty specialist retailers will likely remain the leading distribution channel for sun care over the forecast period, modern grocery retailers such as supermarkets and hypermarkets, which already held notable share within the category in 2021, are likely to increase their importance within its sales structure. Combined, these two channels represented one third of value sales in 2021, offering greater convenience to consumers who value being able to purchase all essential items from one store.
Sun care players will continue to face challenges to address new trends and consumer needs created by the pandemic, including demand for mineral-based sun protection, reef-safe, ocean-safe, prebiotic, probiotic and postbiotic sun protection, plastic-free options, vitamin D promoter, and products suitable for surfers. Products that offer protection from high energy visible light (HEV), and infrared radiation (IR) will also be sought after, while digital care is also presented as one of the priority areas for this category due to new consumer habits formed during the pandemic.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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