Sun Care in Chile

PRE-COVID-19 PERFORMANCE

Focus on dangers of sun exposure boosts sun protection but SPF facial make-up poses competition in 2019

Chileans became more aware of the dangers of unprotected sun exposure during the review period, which resulted in more people including the use of sun protection in their daily routines. This not only supported growing demand for sun protection, however, with consumers increasingly demanding SPF features in everyday products such as facial make-up.

Discounting and dermocosmetics trend boost premium sun care in 2019

As part of a wider trend seen across beauty and personal care, premium brands increasingly turned to price promotions in sun care at the end of the review period. Strong overall retail volume growth in 2019 was chiefly due to the sustained use of discounting in the year in premium sun protection and self-tanning.

L'Oréal and Beiersdorf benefit from focus on dermocosmetics brands in 2019

L’Oréal and Beiersdorf are by far the leading players in sun care. Through a focus on their well-renowned brands such as L'Oréal’s La Roche-Posay and Vichy and Beiersdorf’s Eucerin, these multinationals successfully remained competitive by promoting cross-category features such as skin care benefits in their sun care products.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 2% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 1% decline forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

In terms of retail volume demand, self-tanning is expected to be hardest hit in 2020 by the impact of the COVID-19 pandemic. With consumers spending more time at home, there was less incentive to use these products in order to maintain an attractive tan.

Recovery and opportunities

Sun care is expected to continue to see steady retail volume growth annually throughout the forecast period, due to consumers taking more care to protect their skin in the sun. The boom expected for premium sun protection at the start of the forecast period is however unlikely to last, with mass sun protection seeing a stronger performance towards the end of the forecast period.

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