Executive Summary

Jun 2019
PROSPECTS
From treatment to prevention trend not yet a reality in sun care; aftersun is most dynamic subcategory

Despite large educational campaigns and government warnings about the aggressive consequences of sun exposure on unprotected skin, Chilean people do not use sun protection as much as they should.

Premium sun care products are more dynamic

When it comes to sun care, consumers want to ensure quality and efficacy and tend to buy premium products rather than mass, or use baby products, for the same reason.

From highly seasonal to year-round use, sun care should innovate promotion

Climate change and dangers of exposure to the sun are becoming more well known every year, and a niche segment of consumers is looking towards continuous sun care protection across the year, a trend that is also supported by the K-Beauty wave that seeks the cleanest and whitest face as the most beautiful achievement.

COMPETITIVE LANDSCAPE
L’Oréal and Beiersdorf concentrate almost half of sun care sales

By capitalising on its skin care expertise, L'Oréal Chile has continuously launched new sun care products, with product offerings that crossover with skin care product benefits and the company’s sun care growth has been led by its premium Vichy and La Roche-Posay brands, which are present in both adult and children’s sun protection.

Vichy Ideal Soleil, innovation in sun protection

L’Oréal has launched a miscellaneous water with a special focus on sun care, creating a new way of using sun protection that promises to be at the same time refreshing, with rapid absorption and moisture features that make it appealing.

Nivea Sun to exit sun care in 2019

The well-known Nivea Sun brand will exit sun care in 2019. Following consumer preferences, the company has decided to focus mainly on its dermocosmetic brand Eucerin, which has enjoyed huge success in Chile thanks to its affordable price and good results.

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Sun Care in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Chile?
  • What are the major brands in Chile?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Chile - Category analysis

HEADLINES

PROSPECTS

From treatment to prevention trend not yet a reality in sun care; aftersun is most dynamic subcategory
Premium sun care products are more dynamic
From highly seasonal to year-round use, sun care should innovate promotion

COMPETITIVE LANDSCAPE

L’Oréal and Beiersdorf concentrate almost half of sun care sales
Vichy Ideal Soleil, innovation in sun protection
Nivea Sun to exit sun care in 2019

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Chile - Industry Overview

EXECUTIVE SUMMARY

Gloomy market performance
Disruption among distribution channels challenges beauty and personal care market
Towards premium massification?
Recycling law, detox trend and new challenges for beauty and personal care industry
A few difficult years are expected until the market stabilises and find a new equilibrium

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources