Sun care recorded slight growth in 2020, with growth affected by the COVID-19 pandemic as it reduced the chances of exposure to the sun for several months. However, during the months of greatest demand, namely January to March, COVID-19 had not yet arrived in the country.
In the sun care category, as in other categories, dermo products also closed 2020 with an outstanding growth performance as they have a more familiar format, which generates better results. Additionally, the consumer in Chile has become more aware of the dangers of unprotected sun exposure.
The prolonged periods of lockdowns, which particularly affected departments stores and beauty specialist retailers, benefited channels such as direct selling, supermarkets and hypermarkets, and have created an incipient demand in e-commerce. Mass brands like Nivea have taken advantage of its strength in its distribution network in these channels and with promotions and discounts it has managed to grow within the market.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sun Care research and analysis database.
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