Despite large educational campaigns and government warnings about the aggressive consequences of sun exposure on unprotected skin, Chilean people do not use sun protection as much as they should.
When it comes to sun care, consumers want to ensure quality and efficacy and tend to buy premium products rather than mass, or use baby products, for the same reason.
Climate change and dangers of exposure to the sun are becoming more well known every year, and a niche segment of consumers is looking towards continuous sun care protection across the year, a trend that is also supported by the K-Beauty wave that seeks the cleanest and whitest face as the most beautiful achievement.
By capitalising on its skin care expertise, L'Oréal Chile has continuously launched new sun care products, with product offerings that crossover with skin care product benefits and the company’s sun care growth has been led by its premium Vichy and La Roche-Posay brands, which are present in both adult and children’s sun protection.
L’Oréal has launched a miscellaneous water with a special focus on sun care, creating a new way of using sun protection that promises to be at the same time refreshing, with rapid absorption and moisture features that make it appealing.
The well-known Nivea Sun brand will exit sun care in 2019. Following consumer preferences, the company has decided to focus mainly on its dermocosmetic brand Eucerin, which has enjoyed huge success in Chile thanks to its affordable price and good results.
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This industry report originates from Passport, our Beauty and Personal Care market research database.