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Country Report

Sun Care in

Sun Care in Greece

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Positive prospects from rising consumer awareness and tourism momentum

Volume-wise, 2017 was another positive year for sun care in Greece. In line with general health trends, Greek consumers are becoming increasingly aware of the dangers associated with excess exposure to the sun, while the increase in tourist arrivals secures a constantly expanding target group.

High SPF ratings and sprays at the forefront

Achieving a deep tan remains a priority for many Greek consumers; thus, sun protection oils (with SPF0 or SPF6 ratings) remain relevant. However, effective sun protection is becoming ever more important, pushing consumers towards products with higher SPF ratings.

Increasing interplay between sun care and skin care

There is rising interplay, rather than competition, between sun care and skin care products. More and more (skin care) facial creams offer high SPF protection, while sun protection facial creams increasingly borrow innovations from skin care products, as consumers increasingly demand that their sun protection products have anti-ageing, moisturising capacities.

COMPETITIVE LANDSCAPE

L’Oréal leads sun care, followed by Sarantis, while domestic pharmacy brands are on the rise

The rankings of the top brands in sun care remained stable in 2017. L’Oréal Hellas SA leads with Vichy Capital Soleil, La Roche-Posay Anthelios, L’Oréal Sublime Bronze, Garnier Ambre Solaire (which performed well in 2017), Biotherm Sun and Lancôme Sôleil brands.

Consumers increasingly prefer supermarkets and pharmacies

Supermarkets and mass brands account for a great proportion of sun care sales, and have seen their shares increase as more and more consumers tend to buy their products via the supermarkets channel. Chemists/pharmacies also displays an increasing trend, mainly favoured by rising demand for pharmaceutical brands (domestic Frezyderm being a prime example) and brands like Korres, Apivita and other which emphasise the natural ingredients in their formulas.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Greece?
What are the major brands in Greece?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Greece - Category analysis

HEADLINES

PROSPECTS

Positive prospects from rising consumer awareness and tourism momentum

High SPF ratings and sprays at the forefront

Increasing interplay between sun care and skin care

COMPETITIVE LANDSCAPE

L’Oréal leads sun care, followed by Sarantis, while domestic pharmacy brands are on the rise

Consumers increasingly prefer supermarkets and pharmacies

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Crisis increases the popularity of bargain-hunting

Ongoing promotional intensity puts pressure on value sales

L’Oréal leads a market dominated by multinational companies

Products with a natural positioning remain in the spotlight

Beauty and personal care to stabilise at low levels amid ongoing price wars

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Positive prospects from rising consumer awareness and tourism momentum

High SPF ratings and sprays at the forefront

Increasing interplay between sun care and skin care

COMPETITIVE LANDSCAPE

L’Oréal leads sun care, followed by Sarantis, while domestic pharmacy brands are on the rise

Consumers increasingly prefer supermarkets and pharmacies

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Sun Care in Greece - Category analysis

HEADLINES

PROSPECTS

Positive prospects from rising consumer awareness and tourism momentum

High SPF ratings and sprays at the forefront

Increasing interplay between sun care and skin care

COMPETITIVE LANDSCAPE

L’Oréal leads sun care, followed by Sarantis, while domestic pharmacy brands are on the rise

Consumers increasingly prefer supermarkets and pharmacies

CATEGORY DATA

Beauty and Personal Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Crisis increases the popularity of bargain-hunting

Ongoing promotional intensity puts pressure on value sales

L’Oréal leads a market dominated by multinational companies

Products with a natural positioning remain in the spotlight

Beauty and personal care to stabilise at low levels amid ongoing price wars

MARKET DATA

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