Executive Summary

Jun 2019
PROSPECTS
Bright future for sun care amidst ongoing momentum of tourism and rising awareness of sun hazards

Record-breaking tourist arrivals, rising awareness regarding sun hazards and a wide range of products available for various needs (mists, anti-ageing, wet skin technologies) boosted volume sales for sun care in 2018. However, intense price wars, characterised by constant, aggressive discounts across channels, drove unit prices downwards and cause value sales to stagnate.

Tan and protect in the spotlight, baby and child-specific sun care on the rise

A key 2018 trend was the very positive performance of tan and protect products. It was the third consecutive year that products that claim to offer sun protection and tanning outperformed simple sun protection, recording increasing sales, both in milk and oil format.

Interplay between sun care and skin care

The interplay between sun care and skin care products continued in 2018. A growing number of (skin care) facial creams offer SPF protection, whilst sun protection facial creams – which are on the rise – started to include ingredients like hyaluronic acid and vitamins, as consumers have begun to demand anti-ageing, moisturising capacities from their sun protection products.

COMPETITIVE LANDSCAPE
L’Oréal leads sun care, followed by GR Sarantis, whilst domestic pharmacy brands are on the rise

L’Oréal Hellas led sun care in 2018 with a wide portfolio of widely recognisable brands, such as Vichy Capital Soleil, Garnier Ambre Solaire and La Roche-Posay Anthelios. In the chemists/pharmacies, innovation (mists, wet skin technology and anti-aging formulas) helped La Roche-Posay and Vichy record share increases in 2018.

Brands set to address tourists more actively

With tourists being an essential and dynamic target group for sun care in Greece, brands are increasingly focussing their promotional strategies on them. Mass market leader Sarantis, which has so far been addressing Greek consumers almost exclusively, plans to reorganise its strategy to address the rising tourist influx, with targeted promotional campaigns.

Rising trend for the pharmacy channel

Greek consumers are increasingly inclined to purchase their sun protection products in the (dominant) chemists/pharmacies, rather than in the supermarkets. Pharmacies are expanding their share, whilst the popularity of e-pharmacies, whereby consumers can benefit from additional discounts, is rising quickly.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Sun Care in Greece

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Greece market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Greece?
  • What are the major brands in Greece?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Greece - Category analysis

HEADLINES

PROSPECTS

Bright future for sun care amidst ongoing momentum of tourism and rising awareness of sun hazards
Tan and protect in the spotlight, baby and child-specific sun care on the rise
Interplay between sun care and skin care

COMPETITIVE LANDSCAPE

L’Oréal leads sun care, followed by GR Sarantis, whilst domestic pharmacy brands are on the rise
Brands set to address tourists more actively
Rising trend for the pharmacy channel

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Market returns to growth
Sales increase amidst improvement of economic climate and growth of internet retailing
L’Oréal leads a market dominated by multinational companies
New launches revolve around the “natural” trend
Slow, partial recovery anticipated

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources