Sun Care in Greece

PRE-COVID-19 PERFORMANCE

Positive growth in sun care in 2019 supported by innovation

Sun care recorded healthy growth in 2019, with the strong momentum being seen in inbound tourism the key driver of category growth. In addition, category sales are also benefiting from rising consumer awareness of the hazards that are associated with overexposure to the sun.

L’Oréal, Beiersdorf continue to lead sales as sales shift towards natural products

L’Oréal Hellas maintained its leadership in sun care in 2019 due to the broad positioning of its sun care range. L’Oréal is present in the premium segment with Vichy and in the mass segment with Garnier Ambre Solaire and the La Roche-Posay dermocosmetic brand, which is seeing a dynamic performance in chemists/pharmacies.

Innovation remains a constant presence in sun care

2019 saw sun care continue to be characterised by constant innovation as numerous innovate niche products appeared on retail shelves. Particularly notable was the emergence of men's aftersun, aftersun foams, compact powders (facial sun care in powder form), sprays that can be applied on wet skin and very high-SPF sun protection products (SPF50+ and over).

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 1% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This represents a major slowdown from the expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

All categories of sun care are likely to have been impacted negatively by the significant client expected in the numbers of inbound arrivals to Greece over the course of 2020, although sun protection can be expected to bear the brunt of falling demand due to the absence of sun-seeking foreigners in the country during the crucial early summer tourist season.

Recovery and opportunities

Sun protection remains an important beauty and personal care category in Greece, a country with a generally warm, often hot climate and huge numbers of fair-skinned people among the population. In addition, with inbound tourist arrivals expected to return to normal levels in 2021, demand among foreign tourists is likely to recover strongly from any declines seen during 2020 as result of COVID-19.

Files are delivered directly into your account within a few minutes of purchase.