After a grim 2020, characterised by the near total collapse of inbound tourism and reduced travel/holidays for Greeks too due to the pandemic, the best-case performance and partial comeback of travel and tourism during 2021 (actually from mid-June onwards) translated into positive growth for sun care products. Mass sun protection recorded strong growth in 2021 due to the normalisation of the tourist season, with supermarkets and seaside small grocers/convenience stores, unaffected by COVID-19 restrictions, catering to the influx of locals and international tourists during the summer months.
The main trends in sun care in Greece in 2021 revolved around face products, products with high sun protection factors such as SPF30 and SPF50, thin lotion/water textures and anti-ageing claims. Being increasingly aware of the risks of sun exposure, consumers are increasing their consumption of premium face sun care products (from pharmacies), while facial care is also rising in the traditionally more body-orientated mass market.
L'Oréal Hellas SA remained the undisputable leader in sun care in Greece in 2021, thanks to its key premium dermocosmetic brands, Vichy Capital Soleil and La Roche-Posay Anthelios, and Garnier Ambre Solaire in the mass market. La Roche-Posay saw the biggest value sales increase among all sun care brands in 2021 due to its innovative products, very high protection and medical anchorage.
Sun care sales are expected to witness continual growth during the forecast period. After the COVID-19 crisis, the recovery and further growth of tourism, Greece’s “heavy industry”, will be a major factor driving growth for sun care as a whole.
Sustainability and skin protection will be the keywords driving consumer trends and product developments in sun care in Greece over the forecast period. Sustainability will be in terms of product ingredients that are more respectful of marine life, and in terms of packaging that uses less plastic and is more biodegradable.
The share of consumers willing to buy sun care products, mainly premium, online will continue to increase over the forecast period. A significant proportion of Greek consumers became familiar with online sales following the outbreak of the COVID-19 pandemic with regard to products such as sun care, which they did not buy online before, and are thus expected to continue doing so over the forecast period, in increasing numbers.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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