The momentum of tourism in Greece, which has fully resumed after a brief pause during the pandemic, will be the biggest single factor fuelling demand for sun care over the forecast period. Millions of tourists, around three times the Greek population, are expected to keep visiting the country on an annual basis over the forecast period, on “sea and sun” holidays.
Constantly rising consumer awareness about the hazards of over-exposure to the sun will help to fuel growth in sun care over the forecast period. Higher SPF products, facial products and baby and child-specific products, which are already in high demand in the pharmacy channel, offer considerable growth potential in the mass market over the forecast period.
Sustainability is a factor of rising consumer interest and growing manufacturer focus across beauty and personal care products and sun protection will be no exception during the forecast period. Even though fully “green”, non-chemical sun protection is not (yet) technologically feasible, manufacturers will put increasing emphasis on using ingredients that are skin-friendly and also not harmful for marine life.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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