Sun Care in Bosnia and Herzegovina

2020 IMPACT

Dramatic decline in 2020

Sun care saw the most marked decline in value sales in beauty and personal care in 2020 as measures introduced to limit the spread of COVID-19 included considerable restrictions on travel during the key summer holiday season. Moreover, remote working and distance learning and the closure of hospitality, leisure and entertainment venues contributed to consumers spending considerably more time at home than usual, reducing their sun exposure.

Aftersun suffers from restrictions on travel and lack of traction

Aftersun was the hardest hit sun care category in 2020, as lockdowns and restrictions on movement and travel, which was often dependent on self-isolation, quarantining and negative PCR testing for COVID-19, undermined sales in the summer tourist season. Moreover, aftersun has not benefited from increasing awareness about the potential harmful effects of sun exposure in the same way as sun protection.

Sundance continues to gain share

While, in common with other brands, dm-Drogerie Markt’s Sundance private label registered declining value sales in 2020, it proved more resilient than its rivals and managed to maintain a trend of year-on-year share growth. Sundance, which is present in both adult sun care and baby and child-specific sun care, has benefited from consumers’ growing trust in the quality of private label products in general but more specifically from the continued expansion of dm-Drogerie Markt as the only store-based retailer with a notable value share in sun care.

Files are delivered directly into your account within a few minutes of purchase.