Sun Care in Bosnia and Herzegovina

2021 DEVELOPMENTS

Strong double-digit growth in 2021 with a largely uninterrupted summer holiday season

Sun care was the most negatively affected beauty and personal care category in Bosnia and Herzegovina as a result of travel restrictions and reduced sun exposure as consumers spent more time at home to prevent the spread of COVID-19. In 2021, the category recorded strong growth with the gradual opening up of society and no obstructions or lockdowns to negatively impact the 2021 summer holiday season.

Consumers increasingly prefer no residue from sun care products

There is a growing preference amongst local consumers for sun care products containing formulas that do not leave a white residue. In more developed markets, consumer demand for such products has spiked, growing at high triple-digit percentages.

Beiersdorf leads with its trusted Nivea Sun brand

Beiersdorf maintains its lead of sun care in Bosnia and Herzegovina in 2021 with its stalwart Nivea Sun brand. The company was a pioneer in the sun care market in the market and consumers typically trust the Nivea brand and consider it a safe choice.

PROSPECTS AND OPPORTUNITIES

Sun care to benefit from the resumption of tourism and health and wellness trend

The resumption of tourism in Bosnia and Herzegovina and neighbouring countries is expected to give sun care a chance to recover further over the early part of the forecast period. Croatia and Montenegro boast the Adriatic Coast, which is a highly popular summer holiday destination and a place where citizens of Bosnia and Herzegovina can easily travel to with a PCR test or proof of COVID-19 vaccination.

Baby and child-specific sun care to see the fastest growth as parents want the best products for their children

Baby and child-specific sun care is set to record the fastest growth in constant value terms over the forecast period due to the significant decline it saw during the COVID-19 outbreak and as a result of renewed consumer interest in travel and sun care products. Also, a growing number of families want the best specialist sun care products and brands for their babies and children to ensure their delicate skin is well protected from UVA and UVB rays, boosting sales of such products in the period to 2026.

Self-tanning growth, offering tan without skin damage

Self-tanning is set to maintain healthy growth in constant value terms over the forecast period, providing consumers with an opportunity to achieve a coveted sun-kissed tan without the risk of damaging their skin due to sun exposure. Growth will, however, lag marginally behind that of the major sun care categories, including aftersun and sun protection, which, thanks to the great variety of products, formats and brands available, will continue to enjoy the strongest consumer demand over the forecast period.