Executive Summary

Jun 2019
PROSPECTS
Sun protection becomes less of a seasonal product

German consumers are ready to spend more on sun protection products, with premium sun protection seeing the highest current value growth within sun care in 2018. Germans are also interested in using products with higher SPFs.

Customisation and multifunctionality are key growth drivers

Sun care products go beyond protection or tanning, and offer customers additional functionalities, such as anti-stain, anti-ageing and moisturising. Companies are trying to meet the needs of consumers by investing in innovative technologies that make products waterproof, long-lasting, prevent perspiration and contain antioxidants that fight the free radicals created by exposing skin to the sun.

Growing demand for natural products

The demand for natural beauty and personal care products is booming in Germany. Interest in such products was also visible in sun care, because German consumers believe natural sunscreens are safer.

COMPETITIVE LANDSCAPE
Beiersdorf chases L'Oréal

L'Oréal maintained its lead in sun care in value terms in 2018, and continued to increase its value share. Beiersdorf maintained second position and saw an increase in its value share due to product innovations from Eucerin.

Private label continues to grow

Innovation and added-value are not only limited to products from leading brand manufacturers, as private label providers such as Rossmann and dm regularly prove. The combined private label value share continued to increase in 2018, as many consumers accept these as reputable products that are sold at lower prices whilst maintaining a high level of quality.

Growing importance of dermocosmetics

Evolving consumer needs related to improving the appearance of the skin and treating various skin issues are boosting sales of dermocosmetic sun care products. Many people have problems with using sun care products which are comedogenic, so manufacturers are trying to improve the formulae of dermocosmetic sun care products by replacing comedogenic ingredients, treating acne and working on the multifunctionality of sun care dermocosmetics – in other words, rethinking sun protection.

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Sun Care in Germany

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Germany market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Germany?
  • What are the major brands in Germany?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Germany - Category analysis

HEADLINES

PROSPECTS

Sun protection becomes less of a seasonal product
Customisation and multifunctionality are key growth drivers
Growing demand for natural products

COMPETITIVE LANDSCAPE

Beiersdorf chases L'Oréal
Private label continues to grow
Growing importance of dermocosmetics

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Germany - Industry Overview

EXECUTIVE SUMMARY

Positive performance for beauty and personal care
Skin care remains most lucrative
L’Oréal continues to lead despite high fragmentation
Natural remains a key theme, with vegan and clean ingredients
Sustainability and natural are engines for growth in the forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources