Sun Care in Germany

PRE-COVID-19 PERFORMANCE

Sun care to continue growing regardless of the weather conditions; premiumisation playing a role in sun protection

Sun care continued to record positive value growth in 2019, although the volume performance remained sluggish, albeit seeing an improvement on recent years. Continued consumer concerns about the potential damage to the skin from exposure to the sun will help sustain demand, although volume growth will remain constrained by rising competition from skin care products with integrated sun protection.

Consumers increasingly scrutinising product ingredients

Consumers nowadays are very demanding and knowledgeable when it comes to product ingredients in their cosmetics. This is not only seen within baby and child-specific products, where parents pay extra attention to baby products, but also in other categories such as skin or sun care.

L’Oréal sales boosted by premium dermocosmetics; private label share growing

L'Oréal continued to lead in sun care in 2019, operating with a portfolio of well-known premium and mass brands, including Garnier Ambre Solaire, La-Roche Posay, Vichy, Garnier Ambre Solaire Kids, L’Oréal Paris Sublime Bronze, Lancôme Sôleil and Biotherm. Ambre Solaire’s success is linked to its continuous efforts in terms of product innovation in response to consumer demands, especially the Sensitive Expert+ line that has a light formula and texture that is absorbed quickly and can be worn under make-up.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 5% in 2020 at constant 2019 value prices in light of the impact of COVID-19. This compares to the 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

All areas of sun care will record declining sales in 2020, affected by stay-at-home mandates and travel restrictions in place during the COVID-19 pandemic.

Recovery and opportunities

Sun protection will bounce back straight away in 2021 from its decline in 2020 at constant 2019 prices, recording positive growth for the rest of the forecast period as travel restrictions are lifted and consumers are able to go on holiday again. However, aftersun and self-tanning will both continue to record declining value sales (at constant 2019 prices) over the forecast period, as they had been doing in the review period, before the pandemic arrived in Germany.

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