Sun care recorded healthy growth in 2021, with both current value and volume sales recording positive performances. The strong momentum seen in inbound tourism was the key driver of growth.
As one of the most popular and renowned experts in mass skin care with its leading and reputable brand Nivea, Beiersdorf also continued to lead sun care in Germany in value terms in 2021, with its Nivea Sun and Eucerin brands. Its strong position is also due to its large portfolio, with a wide range of SPFs, formats and product types, and frequent new product launches, incorporating packaging changes, formula improvements or new formats, e.
In 2021, innovative and more advanced sun care products continued to gain visibility in Germany. For instance, a trend for physical blocking sun care products emerged at the end of the review period and gained traction in 2021.
Consistent education over the years has shifted consumers’ perceptions of sun care products. This has not only led to less seasonality and made sun care a year-round issue, but also propelled the emergence of many value-added functions in sun protection products, making the use of sun protection part of the daily beauty routine and a “must have” for many consumers.
As in many other beauty and personal care categories in Germany, sun care can expect to be shaped by the rise of the vegan trend over the forecast period. Consumers in the country will be increasingly moved by a focus on animal welfare, and by ethical and sustainable consumption, as they learn more about the impact that their consumption can have on the environment.
Over the forecast period, sun care will see the introduction of products with more specific features. For example, players are in the process of developing sun care products that can protect consumers who are exposed to the blue light emitted by computer monitors and smartphones.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!