With a recovery of the economy over the forecast period, sun care is expected to recover and see fairly robust growth. However, it is expected to remain quite a niche category as many Nigerians do not view the product to be essential.
The key consumer demographic of expatriates will be expected to return as the economy stabilises. This demographic is often engaged in the construction, oil, and retail industries.
Sun protection drives the overall category growth as most consumers are uninterested in aftersun or self-tanning products, with complexion maintenance being the key driver of demand among Nigerian consumers of sun care. The growing use of sun protection in colour cosmetics products is also expected to grow consumer familiarity with general sun protection usage.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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