Sun care is not a significant product in terms of value sales in Nigeria, with the majority of value sales purchased by the expatriate community. Sun care was also severely impacted by the 2020 COVID-19 restrictions, with volume sales falling by nearly half a half and current value sales also falling.
Sun care remained a highly consolidated competitive landscape in 2021, dominated by direct selling companies Oriflame, Mary Kay and Forever Living Products, with the latter two gaining marginal value share from smaller players under “others”. Direct selling remains the major distribution channel for sun care in Nigeria in terms of attracting a local audience due to low awareness of the benefits of sun care.
While Nigerians traditionally do not use sun care products, the awareness of the importance of sun protection is gradually increasing. In addition, as other beauty and personal care products such as facial make-up rarely include sun protection, this also boost value sales boosts value sales for sun care.
There will be very healthy constant value growth in sun care over the forecast period, though from a small base. The target audience of expatriates and tourists will be expected to return to Nigeria once the threat of the virus wanes and the local economy stabilises.
There is also expected to be growing interest in sun care among Nigerians that have been exposed to Western lifestyles and who wish to maintain a lighter complexion. Also, sun care is increasingly used in combination with facial make-up products within colour cosmetics and its wider usage in colour cosmetics is likely to help raise awareness for sun care products in general.
There will be an increasing blurring of lines between sun care and other beauty care products, such as facial make-up and skin care products, with these products habitually now containing high levels of sun protection. This could dampen volume sales of sun care.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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