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Country Report

Sun Care in

Sun Care in Thailand

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing demand for sun care supported by health awareness

Sun care received greater attention from consumers, especially for women and the younger generation, as many of them tend to pursue fair skin. Demand for sun protection is rising, whereas after sun is much less significant.

Product innovation will drive performance

Thailand is a hot climate country where people have a high chance of exposure to sunlight and UV rays. Due to ongoing concern with health and beauty, purchasing behaviour for sun protection is becoming increasingly complicated.

Sun care may be threatened by skin care and colour cosmetics

Consumers will continue to be concerned with maintaining fair skin, and therefore sun care’s performance is likely to be impacted by aggressive development within other categories such as skin care and colour cosmetics, that can offer innovative products such as UV protection properties. Hence, rather than specifically purchasing sun protection for daily activities, some consumers could rely instead on the UV protection function in skin care and colour cosmetics.

COMPETITIVE LANDSCAPE

Beiersdorf Thailand Co Ltd maintains its leadership with Nivea

With Nivea Sun as its main brand within sun care, Beiersdorf Thailand continued to lead the category in 2017. The company had Nivea Sun Protect & Refresh Body Lotion SPF50 PA++++ during 2016/2017.

Pan Rajdhevee Group Plc expands its online distribution channel

Minus-Sun is a popular brand in sun protection by Pan Rajdhevee Group Plc, which takes advantage of its affordable price point as well as widespread distribution via drugstores, pharmacies, and modern grocery retailers, as well as online. The product claims to have a broad-spectrum sunscreen for UVA1, UVA2 and UVB.

Private label is taking share from branded sun care

Due to the strong brand recognition of Soltan at Boots, private label plays an important role in sun care. While Boots and Watsons are leading private label for sun care, there is greater penetration of brands through exclusive distribution channels such as drugstores, pharmacies and multi-brand beauty.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Thailand?
What are the major brands in Thailand?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Thailand - Category analysis

HEADLINES

PROSPECTS

Growing demand for sun care supported by health awareness

Product innovation will drive performance

Sun care may be threatened by skin care and colour cosmetics

COMPETITIVE LANDSCAPE

Beiersdorf Thailand Co Ltd maintains its leadership with Nivea

Pan Rajdhevee Group Plc expands its online distribution channel

Private label is taking share from branded sun care

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing demand for sun care supported by health awareness

Product innovation will drive performance

Sun care may be threatened by skin care and colour cosmetics

COMPETITIVE LANDSCAPE

Beiersdorf Thailand Co Ltd maintains its leadership with Nivea

Pan Rajdhevee Group Plc expands its online distribution channel

Private label is taking share from branded sun care

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sun Care in Thailand - Category analysis

HEADLINES

PROSPECTS

Growing demand for sun care supported by health awareness

Product innovation will drive performance

Sun care may be threatened by skin care and colour cosmetics

COMPETITIVE LANDSCAPE

Beiersdorf Thailand Co Ltd maintains its leadership with Nivea

Pan Rajdhevee Group Plc expands its online distribution channel

Private label is taking share from branded sun care

CATEGORY DATA

Beauty and Personal Care in Thailand - Industry Overview

EXECUTIVE SUMMARY

2017’s performance benefits from ageing population and tourist demand

Beauty retail shifts towards multi-brand beauty stores and online platforms

Multinational players lead beauty and personal care

New product launches focus on natural and organic ingredients

Positive outlook is driven by sophisticated demand and product offerings

MARKET DATA

SOURCES

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