Executive Summary

Jun 2019
PROSPECTS
The growth of private label

Ultra Sol (Dr Fischer) and Skin Guard (Cosmopharm) were the leading sun care brands in 2018; however, private label has gained a significant share of sales. Therefore, more supermarkets and chemists/pharmacies are launching private label sun care products, some at significantly lower prices.

Consumers seek more than just sun protection

In recent years, there was growing interest in healthier products and ingredients, as well as rising awareness of the key ingredients necessary in sun protection products. Sun care brands are launching new types of products in sun protection, which include more natural ingredients, exclude potentially harmful ingredients, and even include added protection against other ocean dangers; for example, Life launched a sun protection cream which includes protection against jellyfish stings.

Self-tanning volumes increase

Consumers are becoming more aware of the dangers of sun exposure, due to advertisements that discourage tanning in the sun and promote awareness of the dangers of the sun. As a result, sales of self-tanning products are rising in the market, as are sales of sun protection products.

COMPETITIVE LANDSCAPE
Dr Fischer Pharm Labs leads sun care

Dr Fischer Pharm Labs led sun care in value terms in 2018, with the brand Ultra Sol. Ultra Sol’s success is thanks to its wide product portfolio, with products ranging from sun protection to aftersun gels and including different formats, such as spray and cream.

Cosmopharm and Super-Pharm follow

The Skin Guard and Life brands were second and third in sun care in value terms in 2018. Skin Guard by Cosmopharm produces a wide range of mass products and continues to frequently release new products.

Increasing consolidation in sun care

Over the review period, including in 2018, the smallest players in sun care, included under “others”, saw a strong decline in share. This was not due to the two leading players, Dr Fischer Pharm Labs and Cosmopharm, which themselves saw share declines in 2018, but due to the rising shares of mid-sized players in sun care, such as Alpa Cosmetics, L'Oréal Israel and Clarins, as well as Super-Pharm (Israel) with its private label line Life.

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Sun Care in Israel

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Israel market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Israel?
  • What are the major brands in Israel?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Israel - Category analysis

HEADLINES

PROSPECTS

The growth of private label
Consumers seek more than just sun protection
Self-tanning volumes increase

COMPETITIVE LANDSCAPE

Dr Fischer Pharm Labs leads sun care
Cosmopharm and Super-Pharm follow
Increasing consolidation in sun care

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Value growth is slower than volume growth
Mass brands introduce innovative products
S Schestowitz leads beauty and personal care
Brands are offered in multiple channels
Forecast volume growth is slower than value growth

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources