Ultra Sol (Dr Fischer) and Skin Guard (Cosmopharm) were the leading sun care brands in 2018; however, private label has gained a significant share of sales. Therefore, more supermarkets and chemists/pharmacies are launching private label sun care products, some at significantly lower prices.
In recent years, there was growing interest in healthier products and ingredients, as well as rising awareness of the key ingredients necessary in sun protection products. Sun care brands are launching new types of products in sun protection, which include more natural ingredients, exclude potentially harmful ingredients, and even include added protection against other ocean dangers; for example, Life launched a sun protection cream which includes protection against jellyfish stings.
Consumers are becoming more aware of the dangers of sun exposure, due to advertisements that discourage tanning in the sun and promote awareness of the dangers of the sun. As a result, sales of self-tanning products are rising in the market, as are sales of sun protection products.
Dr Fischer Pharm Labs led sun care in value terms in 2018, with the brand Ultra Sol. Ultra Sol’s success is thanks to its wide product portfolio, with products ranging from sun protection to aftersun gels and including different formats, such as spray and cream.
The Skin Guard and Life brands were second and third in sun care in value terms in 2018. Skin Guard by Cosmopharm produces a wide range of mass products and continues to frequently release new products.
Over the review period, including in 2018, the smallest players in sun care, included under “others”, saw a strong decline in share. This was not due to the two leading players, Dr Fischer Pharm Labs and Cosmopharm, which themselves saw share declines in 2018, but due to the rising shares of mid-sized players in sun care, such as Alpa Cosmetics, L'Oréal Israel and Clarins, as well as Super-Pharm (Israel) with its private label line Life.
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This industry report originates from Passport, our Beauty and Personal Care market research database.