Having seen retail volume and current value sales decline in 2020, due to the limitations on travel and tourism and outdoor activities during the Coronavirus (COVID-19) pandemic, sun care rebounded to exceed 2019 sales levels from summer 2020, as restrictions eased, and especially over 2021. A successful vaccination programme and the lifting of restrictions enabled consumers to travel and spend more time outside, which increased the need to invest in sun care.
With the return to pre-pandemic outdoor lifestyles, Israel’s warm climate, which is characterised by strong direct sunshine through most of the year, encouraged more woman use high SPF and sun protection products generally on a daily basis. While the largest category, sun protection, continued to outperform other types of adult sun care, there was significant development in aftersun.
Dr Fischer Pharm Labs Ltd remained the clear leader in sun care in retail value share terms in 2021. The success of the company’s Ultra Sol brand owes much to a wide portfolio, with products ranging from sun protection to aftersun gels, including different formats, such as spray and cream.
Sun care is expected to perform well over the forecast period. Sales dipped over 2020 as consumers spent more time in the home due to lockdowns, social distancing and quarantines and remote working and limitations on travel and outdoor activities.
Self-tanning is a growing trend within Israel, and more consumers are expected to invest in these products through the forecast period. However, rising awareness of the dangers of exposure to the sun has encouraged consumers to spend less time tanning, with many seeking a safer way to obtain a glowing, tanned look.
Over the forecast period, players are expected to try to drive sales growth in the category by offering consumers added-value products. For example, sun protection or self-tanning products that also offer pampering or moisturising benefits.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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