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Country Report

Sun Care in

Sun Care in Mexico

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduced opportunities for beach visits and holidays see a slump in demand for sun care

Sun care was heavily impacted by the outbreak of Coronavirus (COVID-19), and lockdown and other measures intended to stem the spread of the virus. Importantly, severe travel restrictions depressed the need or inclination to buy or use sun care products, as holidays remain the main consumption purpose for the category.

Social media and e-commerce offer ways to engage with and sell to stay-at-home consumers

The brands best able to absorb the effects of the COVID-19 crisis were those with stronger positioning in terms of daily usage, such as dermocosmetics brands, rather than ones positioned for holiday use. As lockdown and travel restrictions depressed the demand for sun care, some branded players tried to remain engaged with stay-at-home consumers and maintain brand awareness through social media.

BDF México benefits from a strong brand offer to consolidate its leading position amid strong sales declines in sun care in 2020

Having regained the lead in 2019, BDF México registered the biggest value share increase in sun care in 2020. The consolidation of its leading position was not derailed by a steep value sales decline, as almost all sun care players were similarly affected by plummeting sales in light of COVID-19.

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Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Mexico?
What are the major brands in Mexico?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced opportunities for beach visits and holidays see a slump in demand for sun care

Social media and e-commerce offer ways to engage with and sell to stay-at-home consumers

BDF México benefits from a strong brand offer to consolidate its leading position amid strong sales declines in sun care in 2020

RECOVERY AND OPPORTUNITIES

Slow rebound expected in 2021 as consumers remain cautious about exposure to COVID-19

Demographic trends and family purchases to see faster growth in adult over baby and child-specific sun care, although more substitutes set to appear on the horizon

Dermocosmetics expected to see the most innovation as more consumers look for added-value benefits

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2015-2020
Table 2 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Sun Care: % Value 2016-2020
Table 4 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 6 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sun Care in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduced opportunities for beach visits and holidays see a slump in demand for sun care

Social media and e-commerce offer ways to engage with and sell to stay-at-home consumers

BDF México benefits from a strong brand offer to consolidate its leading position amid strong sales declines in sun care in 2020

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Mexico - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced opportunities for beach visits and holidays see a slump in demand for sun care

Social media and e-commerce offer ways to engage with and sell to stay-at-home consumers

BDF México benefits from a strong brand offer to consolidate its leading position amid strong sales declines in sun care in 2020

RECOVERY AND OPPORTUNITIES

Slow rebound expected in 2021 as consumers remain cautious about exposure to COVID-19

Demographic trends and family purchases to see faster growth in adult over baby and child-specific sun care, although more substitutes set to appear on the horizon

Dermocosmetics expected to see the most innovation as more consumers look for added-value benefits

CATEGORY DATA

Beauty and Personal Care in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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