Sun Care in Mexico

PROSPECTS

Sun protection is expected to see further growth over the forecast period

After seeing strong growth throughout the review period, sun protection is expected to continue to grow in the forecast period in both volume and current value terms. Growth drivers in sun protection over the forecast period will include consumers’ interest in the anti-ageing properties of sunscreen, and concern about damage to the skin, such as cancer, or the dark spots that sun exposure without protection can cause.

Many parents use adult products for the whole family

Rising awareness of the dangers of sun exposure has resulted in more parents understanding the need to protect their children’s skin against sun exposure. However, baby and child-specific sun care is expected to grow at a slower pace than adult sun care over the forecast period.

Mexican beaches are key locations for sales of sun care products

Although sun protection is increasingly being incorporated in consumers’ daily grooming routines, most sales continue to be registered during holiday periods. According to company sources, half of annual sales are registered during the summer and Holy Week (a religious holiday when schools close and families take the opportunity to travel).

COMPETITIVE LANDSCAPE

Edgewell Personal Care México maintains its lead

Edgewell Personal Care México led sun care in value terms in 2018, thanks to its Banana Boat and Hawaiian Tropic brands. The company is present in sun care in baby and child-specific sun care, aftersun, self-tanning and sun protection.

Mass brands lead sun care, but premium brands see higher growth

Mass brands, which are distributed through modern grocery retailers, health and beauty specialist retailers and direct sellers, dominate sun care. Besides their wide distribution in a variety of channels, a competitive advantage is their lower prices when compared with premium brands, which makes them affordable by a wider base of consumers.

La-Roche Posay leads the premium and pharma sun care segments

La Roche-Posay from Frabel (part of L’Oréal Groupe) led premium sun care in value terms in 2018. Due to its dermocosmetic nature, it also leads the pharma segment, in which brands such as Avène, Vichy and Eucerin are also competitors.

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