Sun Care in Mexico

PRE-COVID-19 PERFORMANCE

Strong growth, particularly in the premium segment, due to rising awareness of skin health

Sun care continued to see retail volume growth and even stronger current value growth in 2019. Rising awareness of the dangers of sun exposure has resulted in more parents understanding the need to protect their children’s skin against sun exposure.

Dermocosmetic players innovate, but not only in sun care

Dermocosmetic brands remained the main players in terms of innovation in sun care in 2019, with the launch of improved formulations with value-added benefits, such as anti-pigmentation and sweat resistance, as well as convenient packaging, lighter textures or tinted versions. This helped dermocosmetic adult sun care to maintain double-digit current value growth in this year.

Changes seen at the top and new launches claim efficacy

BDF México retook the lead in sun care in value terms in 2019, as it took over the Coppertone brand from Bayer, to add to its existing Nivea Sun brand. Both brands offer variants for children as well as adults.

2020 AND BEYOND

COVID-19 impact

Sun care is now expected to see a 4% decline in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is significantly lower than the 3% growth forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

In 2020, both retail volume and current value sales are expected to decline in all sun care categories as a result of a slump in demand due to COVID-19. However, baby and child-specific sun care is expected to see the least negative impact, as parents who usually purchase such products for their children are likely to continue to prioritise this expenditure to protect their skin health.

Recovery and opportunities

Although most of the impact from COVID-19 is expected to be in 2020, it is expected that the effects on demand for sun care products will linger into 2021. Although growth is expected to return to all categories, the levels of growth are expected to be slower than seen in the review period.

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