Sun Care in New Zealand

PRE-COVID-19 PERFORMANCE

Sun care essential with high rates of skin cancer in the country

New Zealand has one of the highest rates of skin cancer in the world; however, nine out of 20 products did not meet their label claims in 2019, according to Consumer NZ’s latest test results, including some of the most popular brands in the country such as Banana Boat and Hawaiian Tropic. In April 2019, Consumer NZ made a submission to the Ministry of Health supporting sunscreens being required to comply with the Australian and New Zealand standard.

Growing segmentation and combination products in sun care

Although segmentation was evident within sun care in 2019 with specific products from different demographics such as child- or adult-specific and different uses for the body, face and lips, there remains a gap in terms of providing a range of products to address various skin tones. Like self-tanning, sun protection needs to be segmented into different skin tones such as fair, olive and dark since the application varies according to skin tone.

Cancer Society of New Zealand leads sun care in 2019

Cancer Society of New Zealand led sun care value sales in 2019, followed by Beiersdorf New Zealand Ltd with its Nivea brand. Both these leading companies provide sun care at reasonable prices, making them favourable for the price-sensitive New Zealand consumer.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to grow by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 7% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Only premium aftersun is expected to record decline in 2020, in line with decline seen over the past few years. Other categories should continue to growth in the year, although growth will be slightly less than in 2019 due to the social and travel restriction of COVID-19.

Recovery and opportunities

COVID-19 is not expected to have a significant long-term impact on sun care sales, which are expected to record growth over the forecast period, outperforming the review period. Travel and holidays will resume, and more time will be spent away from home.

Files are delivered directly into your account within a few minutes of purchase.