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Sun Care in
New Zealand

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Growing segmentation within sun care

Although segmentation is evident within sun care with specific products from different demographics such as child- or adult-specific and different uses for the body, face and lips, there remains a gap in terms of providing a range of products to address various skin tones. Like self-tanning, sun protection needs to be segmented into different skin tones such as fair, olive and dark since the application varies according to skin tone.

Consumers seek better protection

According to Skin Cancer Susceptibility Index, New Zealanders have the highest susceptibility to skin cancer. While regulations are stronger in Australia, New Zealand lags behind, making it a responsibility for both companies and consumers.

Combination products gain in popularity

An increase in the number of combination products such as colour cosmetics and skin care with SPF incorporated is expected to affect the demand for sun protection. Olay, for example, has a range of moisturisers, creams and lip care products including an SPF.

COMPETITIVE LANDSCAPE
Neutrogena launches new products

Neutrogena from Johnson & Johnson regularly innovates and adds new products to its sun care range every year. The brand has different formats including lotions, sprays and sticks for babies, children and adults.

LeTan Pty Ltd leads self-tanning

LeTan Pty Ltd, with its extensive portfolio of products, retained its strong lead of self-tanning. The company has been successful in launching new products according to the latest trends.

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Sun Care in New Zealand

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in New Zealand market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in New Zealand?
  • What are the major brands in New Zealand?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in New Zealand - Category analysis

HEADLINES

PROSPECTS

Growing segmentation within sun care
Consumers seek better protection
Combination products gain in popularity

COMPETITIVE LANDSCAPE

Neutrogena launches new products
LeTan Pty Ltd leads self-tanning

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Blurring boundaries between health, beauty and fitness
Beauty originating from New Zealand farms
International brand owners remain dominant with strategic acquisitions
New product developments influenced by transparency and fitness
Digital beauty with digital solutions

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources