Sun care is projected to grow over the forecast period, with growth driven primarily by sun protection. More and more consumers are becoming aware of the negative impact of sun exposure and are incorporating sun protection in their daily routines.
Baby and child specific sun care will continue to face strong competition from adult sun protection over the forecast period. The purchasing window for babies and children from baby and child-specific sun protection is narrow as consumers generally transition babies and children to adult sun protection quickly.
Usage of sun protection in New Zealand is still low, with only a minority of New Zealanders regularly using sun protection in their daily routine during summer. Outside summer, the rate of usage drops further.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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