Competitive Landscape
Global Leaders Sustain Leadership through Dermatological Credibility and Daily-Use Spf Innovation
New Zealand’s sun care retained a relatively stable competitive structure in 2025, with L'Oréal New Zealand Ltd holding a 23% retail value share, underpinned by the sustained strength of La Roche-Posay Anthelios, a range that combines strong dermatological credibility with continued demand for science-backed facial sunscreens, supported by consistent pharmacy visibility and professional endorsement. Beiersdorf New Zealand Ltd held a 22% share, maintaining its position through trusted sun safety credentials and broad distribution that resonates with New Zealand consumers, for whom brand authority reinforces product credibility beyond purely cosmetic positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in New Zealand - Category analysis
Key Data Insights
Sun Care Summary
Daily Health Positioning and Science-Backed Spf Innovation Drive Growth in Sun Care
Gentle, Multifunctional Formulations Blending Natural Botanicals with Proven Actives Redefine Sun Protection Standards
Digital Discovery and Expert-Led Content Reshape Engagement
Daily Use Positioning and Hybrid Spf Formats Set to Sustain Growth
Clinical Transparency and Ingredient Validation Expected to Shape Consumer Trust
Environmental Responsibility and Reef-Safe Formulation Trends Set to Redefine Positioning
Global Leaders Sustain Leadership through Dermatological Credibility and Daily-Use Spf Innovation
Health and Beauty Specialists Lead Distribution as Supermarkets Gain Share and E-Commerce Expands
Beauty and Personal Care in New Zealand - Industry Overview
2025 Developments
Key Data Insights
Wellness-Driven Demand and Preventative Skin Health Investment Drive Value Growth
Clean, Natural-Origin Formulations Combining Botanicals with Proven Actives Redefine Expectations
Digital Platforms and Influencer Content Reshape Discovery and Engagement
Preventative Health Priorities and Science-Backed Efficacy Forecast to Sustain Growth
Value-Conscious Spending Expected to Reinforce Demand for Multifunctional Formats
Digital Influence and Omnichannel Investment Set to Define Competitive Advantage
L'oréal and Unilever Sustain Leadership through Portfolio Breadth and Distribution Strength
Supermarkets Lead Distribution as Health and Beauty Specialists and E-Commerce Expand Their Roles
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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