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New Zealand has one of the highest rates of skin cancer in the world; however, nine out of 20 products did not meet their label claims in 2019, according to Consumer NZ’s latest test results, including some of the most popular brands in the country such as Banana Boat and Hawaiian Tropic. In April 2019, Consumer NZ made a submission to the Ministry of Health supporting sunscreens being required to comply with the Australian and New Zealand standard.
Although segmentation was evident within sun care in 2019 with specific products from different demographics such as child- or adult-specific and different uses for the body, face and lips, there remains a gap in terms of providing a range of products to address various skin tones. Like self-tanning, sun protection needs to be segmented into different skin tones such as fair, olive and dark since the application varies according to skin tone.
Cancer Society of New Zealand led sun care value sales in 2019, followed by Beiersdorf New Zealand Ltd with its Nivea brand. Both these leading companies provide sun care at reasonable prices, making them favourable for the price-sensitive New Zealand consumer.
Sales of sun care are now expected to grow by 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 7% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Only premium aftersun is expected to record decline in 2020, in line with decline seen over the past few years. Other categories should continue to growth in the year, although growth will be slightly less than in 2019 due to the social and travel restriction of COVID-19.
COVID-19 is not expected to have a significant long-term impact on sun care sales, which are expected to record growth over the forecast period, outperforming the review period. Travel and holidays will resume, and more time will be spent away from home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in New Zealand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.