As official numbers indicate that melanoma is one of the most prevalent types of cancer in New Zealand, local consumers are becoming increasingly conscious of the need to use sun protection with an SPF15+ or higher, in addition to broad spectrum UVA+UVB sun protection. An increasing number of consumers are choosing zinc and titanium dioxide-based products over chemical varieties since they perceive mineral-based products as more natural and safer for families to use.
As a result of some commercially-available products failing to meet their SPF (sun protection factor) and broad spectrum label claims over the review period, consumer groups continue to demand improved compliance with voluntary industry standards by manufacturers. Additionally, there have been reports of fraudulent results from overseas testing facilities that assess New Zealand products.
Aftersun containing aloe vera gel is the most popular type in New Zealand due to its soothing and healing qualities that are ideal for relieving sunburn symptoms. However, moisturising is an essential step that prevents the skin from drying out during the healing process.
Wearers of colour cosmetics traditionally face difficulties applying sun protection without ruining their make-up. As innovation continues to drive development, the entry of skin care products that provide sun protection and products that can be used in conjunction with traditional cosmetics continue to gain in popularity.
Increasing research highlights the harmful consequences of excessive sun exposure from an early age, creating demand for innovative baby and child-specific sun care. Sun screen designed for easier application when children go to the beach or the pool is growing in popularity.
Demand for self-tanning is expected to increase over the forecast period as local consumer groups continue to press for a ban on tanning beds (solariums) due to increasing research evidence linking the use of solariums before the age of 30 years and a higher risk of developing melanoma. Consumers who choose to stop using solariums are more likely to switch to premium self-tanning products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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