Sun Care in New Zealand

PROSPECTS

Growing segmentation within sun care

Although segmentation is evident within sun care with specific products from different demographics such as child- or adult-specific and different uses for the body, face and lips, there remains a gap in terms of providing a range of products to address various skin tones. Like self-tanning, sun protection needs to be segmented into different skin tones such as fair, olive and dark since the application varies according to skin tone.

Consumers seek better protection

According to Skin Cancer Susceptibility Index, New Zealanders have the highest susceptibility to skin cancer. While regulations are stronger in Australia, New Zealand lags behind, making it a responsibility for both companies and consumers.

Combination products gain in popularity

An increase in the number of combination products such as colour cosmetics and skin care with SPF incorporated is expected to affect the demand for sun protection. Olay, for example, has a range of moisturisers, creams and lip care products including an SPF.

COMPETITIVE LANDSCAPE

Neutrogena launches new products

Neutrogena from Johnson & Johnson regularly innovates and adds new products to its sun care range every year. The brand has different formats including lotions, sprays and sticks for babies, children and adults.

LeTan Pty Ltd leads self-tanning

LeTan Pty Ltd, with its extensive portfolio of products, retained its strong lead of self-tanning. The company has been successful in launching new products according to the latest trends.

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