Sun Care in Uzbekistan

PROSPECTS

Sun care set to benefit from rising awareness of skin cancer risk factors

Sun care looks set to perform well over the forecast period, with robust growth in total volume and current value sales projected. While this is partly because economic conditions in Uzbekistan are expected to improve, the positive development of the category will be primarily driven by rising awareness among consumers of how sun exposure can cause skin cancer.

Sun protection will remain the largest and most dynamic category

Sun protection will remain the dominant category over the forecast period, and is also projected to record the fastest growth in volume and current value terms. Aside from growing concern about the risk of skin cancer, the category will continue to benefit as consumers become more conscious of the fact that prolonged exposure to the sun can accelerate skin ageing.

Uzbekistanis will continue to favour sun care products with higher SPF levels

Sun care products with SPF levels of between 35 and 50 are expected to remain the most popular in Uzbekistan over the forecast period. Demand for combination products with cross-category benefits is likely to remain low, as sun care products in general are mainly used for sunbathing.

COMPETITIVE LANDSCAPE

Gloriya Distribution continues to lead sun care in 2018

Gloriya Distribution, which represents L'Oréal Group’s Garnier Ambre Solaire brand in Uzbekistan, remained the clear leader in sun care in value terms in 2018. The Garnier umbrella brand has a trusted reputation for quality, and benefits from high levels of recognition and loyalty among local consumers thanks to its longstanding presence in the country and the fact that it also competes in several other beauty and personal care categories.

High price positioning restricts potential of Belaya Jemchujina

As Uzbekistan’s leading sun care brand, Garnier Ambre Solaire was best positioned to benefit from increasing public concern about the risk of skin cancer in 2018. This helped to ensure that Gloriya Distribution was the most dynamic company in the category in current value growth terms.

Entry of private label products remains unlikely over the medium term

Private label products remained absent from sun protection in 2018, and it is unlikely that this will change over the forecast period. This is mainly because the relatively small size of the category reduces the incentive for leading retailers in Uzbekistan to invest in developing private label sun protection lines.

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