Sun care will respond negatively to the COVID-19 pandemic as current value sales decline in 2020 overall. This massive fall in demand comes as travel was stopped and people remained confined to their homes.
Sun protection will remain the main product area in 2020, while self-tanning seems destined to stagnate in a country that has plenty of natural sunshine and outdoor living. Overall, sun care suffers from very low value sales, with purchasing power and general awareness remaining low in Uzbekistan, thus suggesting volume sales will not improve, especially now due to the COVID-19 pandemic.
IN 2020 the landscape of sun care will remain more delicately poised than in other product areas. Global stalwart L’Oréal Groupe’s Garnier Ambre Solaire brand will retain the highest value sales for 2020, benefitting from L’Oréal’s reputation in the medium price segment, while being effectively represented in Uzbekistan by Gloriya Distribution.
Sun care will make a full recovery from as soon as 2021 in line with the COVID-19 pandemic coming to an end. As national and international travel bans ease, consumers will once again begin travelling which will naturally boost demand.
Sun care may benefit from continued increasing interest in Westernised lifestyles once the country recovers from the impact of COVID-19, with brands intrigued by the potential to improve existing value sales from such historic lows. The openness of the competitive landscape means that brands could capitalise on the country’s economic development and rising employment levels, if the country is able to recover from the impact of the pandemic.
Over the forecast period, growth will continue to be driven by sun protection, by far the dominant product area, as awareness continues to rise among consumers of the fact that unprotected sun exposure can cause skin cancer. Current value sales of aftersun also see good growth, albeit from a tiny base, benefiting from being stocked alongside more popular sun protection products and often being sold in bundling promotions with these products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sun Care research and analysis database.
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