Sun Care in Uzbekistan

PROSPECTS

Economic growth and rising understanding of the harms of the sun to spur sales

Sun care remains a very small beauty and personal care category and one with strong growth potential. Towards the end of the review period, sales in the category were influenced by numerous different factors, some of which are set to remain in place during the forecast period.

Sun protection to remain dominant and continue driving sales growth

Sun protection is expected to remain the largest and most dynamic sun care category over the forecast period. The stronger sales dynamics in this category can be attributed to the increasing availability of sun protection products throughout the country and across different retail channels.

High SPF products to remain popular, facing little competition from other categories

The most popular sun care products in Uzbekistan are those with SPF levels of between 35 and 50. However, because sun care products are associated solely with sunbathing, there is little demand for combination products with cross-category benefits.

COMPETITIVE LANDSCAPE

Gloriya Distribution and Nivea Sun remain the leading players in sun care

Gloriya Distribution remains the leading player in sun care in Uzbekistan and this is due to the company’s distribution of Beiersdorf AG’s leading brand Nivea Sun. The company benefits from the strong reputation of the Nivea brand, which has been present within numerous beauty and personal care categories for many years.

Severnoye Siyanie OOO and its Belaya Jemchujina brand generate dynamic growth

The key new launch in sun care in 2016 was Severnoye Siyanie’s introduction of Belaya Jemchujina in sun protection and the brand registered the strongest sales growth in sun care in 2017. The limited availability of sun protection products contributed to the successful performance of Belaya Jemchujina towards the end of the review period.

Private label remains absent from sun care

Although sun protection products are viewed by many as being basic products with few functions beyond protecting their skin from the sun’s harmful rays, private label has yet to make any major inroads into the category.

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