Demand for sun care rebounded in 2021 as holiday travel resumed in the country alongside the gradual return to international travel. Sun protection is not deemed a real necessity by consumers, but manufacturers are helping to drive awareness of the importance of protecting the skin from UVA/UVB rays.
L’Oréal’s marketing efforts in 2021 have helped to educate consumers on the importance of sun care as well as demonstrating how to use sun care protection. L’Oréal Groupe’s Garnier Ambre Solaire brand is the leading brand in 2021, benefitting from L’Oréal’s reputation in the medium price segment.
Sun protection will remain the main product area in 2021, while self-tanning seems destined to stagnate in a country that has plenty of natural sunshine and outdoor living. Overall, sun care suffers from very low value sales, with purchasing power and general awareness remaining low in Uzbekistan.
Sun care will see steady, but limited growth during the forecast period. The majority of consumers in Uzbekistan do not see sun care as a necessity due to low income but also lack of education.
Sun protection is set to remain the most visible sun care category in Uzbekistan over the forecast period with limited diversity in product ranges. Current value sales of aftersun will see good growth, albeit from a tiny base, benefiting from being stocked alongside more popular sun protection products and often being sold in bundling promotions with these products.
Sun care is led by major foreign players making it difficult for smaller players to enter. Thus, no significant changes in the competitive landscape are to be expected over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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