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Awareness that healthy skin is linked to appropriate sun care routines continued to rise at the end of the review period. The health risks and consequences on skin of UVA and UVB sun rays made consumers appreciate the importance of protecting their skin with appropriate SPF products, especially when sunbathing, but also when outside the home in general and on tanning beds in salons.
In 2019, manufacturers continued to develop the category with combinations of sun and skin care properties. As more skin care products incorporated SPF to prevent photo-ageing, more sun care products featured skin care properties, such as moisturising, nourishing, antioxidants and antipollution.
L'Oréal Italiana Saipo retained a healthy retail value share lead in sun care in 2019 through its wide portfolio of popular premium and mass brands. The company also invested in new product development with the launch of Garnier Ambre Solaire Acqua UV and Vichy Ideal Soleil Acqua, which both offered ultra-light and refreshing water-like textures.
Sales of sun care are now expected to fall by 8% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
Sun care is set to remain badly hit by the COVID-19 crisis over 2020, as a return to normality is likely to be gradual. In the post-lockdown period, consumers are predicted to return slowly to pre-COVID-19 social habits, while travel is expected to remain restricted.
Sales are expected to recover in the medium term, although the forecast period CAGR is projected to be slower in both retail volume and value (at constant 2019 prices) terms, compared with the review period. The anticipated weaker performance is due to the adverse effects of the COVID-19 crisis on the Italian economy and consumer budgets and confidence.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Italy market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.