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Country Report

Sun Care in

Sun Care in Italy

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing awareness of sunscreens to drive sun protection

The increasing awareness of the importance of sunscreens as a means of protection from cancer and sunburn supports sun care sales in Italy. Besides, growing concerns about photoageing and awareness of the anti-aging properties of sunscreens will support demand.

Smarter and more advanced sun care offer

Manufacturers are expected to respond to the growing demand for sun care by upgrading their offer with more and more products that are easy-to-apply and quick-to-absorb. Such products are likely to offer light textures, transparency and nourishing and antioxidant properties to care for skin.

COMPETITIVE LANDSCAPE

L'Oréal remains committed to innovation

L'Oréal continued to lead sun care in 2017, supported by a wide portfolio of premium and mass brands, including Garnier Ambre Solaire, Vichy Idéalia Soleil, L'Oréal Paris Solar Expertise, Lancôme Sôleil and Biotherm and L'Oréal Sublime Sun. Over the forecast period, the company is set to benefit from the launch of La Roche-Posay UV Sense.

Sustainable and naturally-positioned sun care is a growing niche

Natural and organic sun care offerings are expected to attract an increasing number of consumers over the forecast period. Manufacturers are set to experiment more with naturally-positioned sunscreens, such as mineral sunscreens.

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Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Italy?
What are the major brands in Italy?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Italy - Category analysis

HEADLINES

PROSPECTS

Growing awareness of sunscreens to drive sun protection

Smarter and more advanced sun care offer

COMPETITIVE LANDSCAPE

L'Oréal remains committed to innovation

Sustainable and naturally-positioned sun care is a growing niche

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Sun Care: % Value 2013-2017
Table 4 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 6 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing awareness of sunscreens to drive sun protection

Smarter and more advanced sun care offer

COMPETITIVE LANDSCAPE

L'Oréal remains committed to innovation

Sustainable and naturally-positioned sun care is a growing niche

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Italy - Category analysis

HEADLINES

PROSPECTS

Growing awareness of sunscreens to drive sun protection

Smarter and more advanced sun care offer

COMPETITIVE LANDSCAPE

L'Oréal remains committed to innovation

Sustainable and naturally-positioned sun care is a growing niche

CATEGORY DATA

Beauty and Personal Care in Italy - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care sees positive growth overall in 2017

Italian consumers reward delicate formulations and natural ingredients

L'Oréal leads, while Kiko Milano is the top brand

Internet retailing and drugstores gain ground

Higher consumer confidence to sustain growth in beauty and personal care

MARKET DATA

SOURCES

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