Sun Care in Italy

2020 IMPACT

The closure of swimming pools, beaches and a lack of tourism negatively impacts sun care

Sun care was very negatively impacted by the COVID-19 pandemic in 2020, recording one of the strongest declines in beauty and personal care. Sales were considerably affected during April and May, due to the lockdown period, which closed bathing facilities, losing the opportunity to profit from the Easter holidays, the 25 April and the 1 May public holidays in Italy.

Players focus on lightweight products, with sustainability becoming increasingly important

During the pandemic, sun care brands continued to invest in innovation to offer increasingly lightweight, invisible and high-performance formulas to protect their skin from solar radiation, counteracting the onset of skin diseases. For example, Shiseido introduced the innovative "synchro-shield' technology that allows the serums to react to changes in the surrounding environment, ensuring the stability of the sunscreens to both water and hot air.

L'Oréal Italiana Saipo retains its lead, increasing its share as Beiersdorf records a decline

L'Oréal Italiana Saipo retained a healthy retail value share lead in sun care in 2020, increasing its share through its wide portfolio of popular premium and mass brands. The company was active in new product development in 2019, with the launch of Garnier Ambre Solaire Acqua UV and Vichy Ideal Soleil Acqua, which both offered ultra-light and refreshing water-like textures.

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