Sun care sales showed important signs of recovery in 2021 after the strong decline in sales seen in 2020. This result was mainly possible due to the slowdown in the rate of COVID-19 transmissions from April 2021 and throughout the whole summer, which provided a big boost to sales of sun care.
According to industry sources, growing awareness of the importance of protecting the skin against sun damage caused by UVA & UVB rays, such as premature skin aging and skin cancer, has led more than half of Italians to opt for a high sun protection factor (SPF) of between 30 and 50. For this reason, new product launches in sun protection, tend to offer a high SPF.
There is also growing attention being paid towards biodegradable formulas among Italian consumers, parallel with their concerns regarding climate change and pollution in the oceans. This growing awareness is pushing sun care brands to upgrade their products formulas.
Sun care is expected to see a full return to 2019 sales levels in the mid-term, as consumer confidence returns and people start to take more holidays and spend more time outdoors. Prior to the outbreak of COVID-19, the demand for sun care was quite positive with Italians becoming increasingly aware of the importance of protecting their skin against the damage caused by the sun’s UVA & UVB rays and blue light, such as premature skin aging.
According to industry sources, sun protection is the second best-selling cosmetic product during the summer in grocery retailers. In an effort to expand usage and sales of sun care outside of the warmer months, brands are expected to look to leverage on the growing awareness of the importance of using sun protection even during the colder months of the year.
Another growing feature in sun protection is expected to be products focusing on protecting the skin from the effects of blue light exposure, which is emitted both by the sun and by digital devices (smartphones, tablets, PCs, televisions and LED light). Although most Italians are not currently aware of the damage that can be caused by blue light exposure to the skin, brands are expected to look to increase consumer awareness of this issue and its potential to cause skin damage, such as spots, wrinkles and a greyish complexion.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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