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Country Report

Sun Care in

Sun Care in Peru

17 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth is driven by awareness of sun damage to skin

All manufacturing companies, along with government agencies, have conducted campaigns warning about the damage that sun exposure can do to skin, increasing awareness among the population in all socioeconomic levels. It has helped the category to keep growing in volume and value terms, specifically sun protection, and mainly during summertime.

Lotion is the most common format

Within sun protection, the most common format is lotion, which is considered convenient and also less expensive than other formats because the whole amount contained in one bottle is used. Sprays represent a small percentage and are generally promoted as suitable for children and outdoor sports, but this format is still considered as expensive; also, a large portion of product evaporates.

Most families purchase only one product to meet everyone’s need for sun protection

Baby and child-specific sun care keeps growing, but its value growth remains below that of the total category since most families prefer to buy only one product to take care of all members’ needs. Sun care products have large unit prices, but since sun care is considered as essential, most families make the effort to purchase it.

COMPETITIVE LANDSCAPE

Sun care has competition from other categories

Products from different categories compete directly with sun care. For instance, for day-to-day activities, BB and CC creams cover all possible needs in just one product, which makes them direct competitors; however, for specific situations, such as going to the beach or practising outdoor sports, consumers prefer to use sun protection products instead of BB or CC creams.

Leading brand announces 100 SPF

Unique continued to be the leading brand in 2017; it is very well known for offering the only denominated SPF 100 product in Peru. Consumers consider that it provides total blocking protection, even if this is not true.

Advertising and promotions are key factors

No important launches took place in 2017 within sun care products. Most manufacturers continued promoting their current brands, especially in Lima, where consumers are better informed about sunlight damage to the skin.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Peru?
What are the major brands in Peru?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Peru - Category analysis

HEADLINES

PROSPECTS

Growth is driven by awareness of sun damage to skin

Lotion is the most common format

Most families purchase only one product to meet everyone’s need for sun protection

COMPETITIVE LANDSCAPE

Sun care has competition from other categories

Leading brand announces 100 SPF

Advertising and promotions are key factors

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth is driven by awareness of sun damage to skin

Lotion is the most common format

Most families purchase only one product to meet everyone’s need for sun protection

COMPETITIVE LANDSCAPE

Sun care has competition from other categories

Leading brand announces 100 SPF

Advertising and promotions are key factors

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sun Care in Peru - Category analysis

HEADLINES

PROSPECTS

Growth is driven by awareness of sun damage to skin

Lotion is the most common format

Most families purchase only one product to meet everyone’s need for sun protection

COMPETITIVE LANDSCAPE

Sun care has competition from other categories

Leading brand announces 100 SPF

Advertising and promotions are key factors

CATEGORY DATA

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

SOURCES

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