Sun Care in Vietnam

PROSPECTS

Demand for sun care that provides a high degree of UV protection is growing

Due to the tropical weather and the fact that motorbikes are the main vehicles on the road, Vietnamese females are increasingly concerned about the level of UV protection in their sun care products. Although not everyone is required to work or travel outdoors for long hours, the Vietnamese still prefer to use high-protection sunblock to prevent ageing and dark spots.

Multifunctional sun care leads sales

Sun care is no longer seen as only a form of protection; it is also being combined with skin care and cosmetic products. This is due to a busier work life, which is causing Vietnamese women to demand simpler steps for their skin care and make-up routines.

Dermocosmetic sun care is growing

Given the rising trend of dermocosmetics in Vietnam, sun care versions of dermocosmetic brands such as Vichy, Avéne and Eucerin grew strongly in 2017. Vichy not only focuses on facial sunscreen for those with sensitive skin and acne, but also on developing its range of sun protection for the body, and its portfolio includes gels and sprays.

COMPETITIVE LANDSCAPE

Sunplay leads the sun care category

Sunplay from Rohto-Mentholatum Vietnam Co Ltd led the sun care category in 2017 followed by Bioré from Kao Vietnam Ltd. Focusing on developing high-protection sunscreen – SPF 50 and PA+++ – along with multifunctional products is a key strategy these brands use for winning share.

Nivea tries to improve its ranking

Nivea by Beiersdorf Vietnam Ltd Co is aiming to improve its ranking within the sun care category through introducing new products intended for both men and women. Being known as a brand that focuses on whitening products, Nivea has emphasised its strength through its whitening sun care collection, named Nivea Sun Protect & White Face Cream, and its whitening sun care for the body, which provides SPF 50+ for the body.

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