The Coronavirus (COVID-19) pandemic had a strong negative impact on the performance of sun care in Vietnam in 2020 and 2021. Government measures to stem the spread of the virus, including lockdowns and social distancing rules, saw people work, study and socialise with family at home and generally spend much less time outdoors.
Rohto-Mentholatum Vietnam maintained its leadership of sun care in retail value sales terms in 2021. Indeed, as in 2020, the company posted a small increase in retail value share over 2021.
In 2021, due to the ongoing threat of COVID-19 and related robust lockdowns and social distancing measures, consumers spent long periods in the home. Many consumers looked for convenience and safer distribution formats, in order to avoid potential crowds and infection in physical retail locations.
Sun care is expected to bounce back strongly to register strong retail volume and value (constant 2021 prices) growth through the forecast period. Sun care is projected to start to recover pandemic-related sales losses in earnest in 2022.
Over the forecast period, a higher number of consumers, especially female consumers, are expected to be willing and able to spend on premium brands and dermocosmetics. This is based on higher living standards in line with the recovery of the national economy and a gradual increase in the average salaries of consumers, especially in major cities like Hanoi and Ho Chi Minh City.
The review period saw the merger of sun protection with colour cosmetics and skin care, especially facial care, products, in response to rising awareness of the dangers of sun exposure. This was clearly seen in BB/CC cream, foundation and anti-agers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!