Executive Summary

Jun 2019
PROSPECTS
Innovative colour cosmetics and facial skin care limit growth of sun care

During the review period, there was a merging of sun protection with colour cosmetics and facial skin care products in response to higher demand in Vietnam for sun protection. This merging can be seen clearly in the BB/CC cream, foundation and anti-agers.

Sun protection sees the fastest value growth

In 2018, sun protection saw the fastest (double-digit) value growth, mainly thanks to Vietnamese consumers’ increased awareness of the importance of protecting their skin from sun exposure. Within the sun protection category, pharma products such as Avene and Vichy have received more attention from consumers as these brands have a wide range of product types specifically suited for different skin problems such as sensitiveness, dryness or oiliness.

More innovation and higher value growth expected

Over the forecast period, we expect more innovative products with sun protection function to appear in the marketplace in line with Vietnamese consumers’ higher standards when looking for colour cosmetics and facial skin care. As both categories are predicted to increase strongly over the forecast period, these factors could limit the growth rate of sun care in both value and volume in the future.

COMPETITIVE LANDSCAPE
Rohto Mentholatum Vietnam continues to lead sun care

Rohto Mentholatum Vietnam with its popular Sunplay brand continued to lead sun care in 2018. The company’s success is mainly due to its strong brand reputation as the first sun care product in Vietnam, along with its affordable price, wide distribution, good marketing and media strategy and diversity of products.

Premium sun care brands are gaining share

In the review period, more Vietnamese consumers amongst the middle- and high-income segments, especially white-collar workers, were willing to spend on premium brands. Indeed, premium brands such as Shiseido and Vichy experienced healthy value and volume growth in 2018.

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Sun Care in Vietnam

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Vietnam market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Vietnam?
  • What are the major brands in Vietnam?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Vietnam - Category analysis

HEADLINES

PROSPECTS

Innovative colour cosmetics and facial skin care limit growth of sun care
Sun protection sees the fastest value growth
More innovation and higher value growth expected

COMPETITIVE LANDSCAPE

Rohto Mentholatum Vietnam continues to lead sun care
Premium sun care brands are gaining share

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care experiences healthy growth in 2019
Online platform becomes the most effective sales channel
Premium brands start gaining sales value from mass market
Herbal and naturally positioned products are gaining popularity
Beauty and personal care is predicted to grow healthily

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources