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Sun Care in Vietnam

May 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Sun Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sun Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sun Care in Vietnam report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sun Care in Vietnam?
  • Which are the leading brands in Vietnam?
  • How are products distributed in Vietnam?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Sun Care in Vietnam - Category analysis

KEY DATA FINDINGS

Spikes in infections and renewed lockdowns continue downward trajectory in sun care sales in 2021
Internationals dominate the landscape with strong brands, wide distribution and dynamic marketing strategies
Digital platforms and tools grow in importance amid pandemic constraints
Freedom of movement and high vaccination rate to help revive travel and tourism and sun care sales
Premium sun care is expected to gain popularity among quality-seeking female consumers
Multifunctional products remain a threat to specialised sun care offerings
Table 1 Sales of Sun Care by Category: Value 2016-2021
Table 2 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Sun Care: % Value 2017-2021
Table 4 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 6 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Beauty and Personal Care in Vietnam - Industry Overview

Beauty and personal care in 2021: The big picture
2021 key trends
More local and international brands enter the fray to intensify the competitive landscape
Lockdown conditions and safety concerns continue to see a shift to e-commerce
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
Table 8 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Sun Care

      • Premium Aftersun
      • Mass Aftersun
      • Premium Self-Tanning
      • Mass Self-Tanning
      • Premium Sun Protection
      • Mass Sun Protection
  • Baby and Child-specific Sun Care

Sun Care

This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sun Care research and analysis database.

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