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Country Report

Sun Care in

Sun Care in Vietnam

17 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for sun care that provides a high degree of UV protection is growing

Due to the tropical weather and the fact that motorbikes are the main vehicles on the road, Vietnamese females are increasingly concerned about the level of UV protection in their sun care products. Although not everyone is required to work or travel outdoors for long hours, the Vietnamese still prefer to use high-protection sunblock to prevent ageing and dark spots.

Multifunctional sun care leads sales

Sun care is no longer seen as only a form of protection; it is also being combined with skin care and cosmetic products. This is due to a busier work life, which is causing Vietnamese women to demand simpler steps for their skin care and make-up routines.

Dermocosmetic sun care is growing

Given the rising trend of dermocosmetics in Vietnam, sun care versions of dermocosmetic brands such as Vichy, Avéne and Eucerin grew strongly in 2017. Vichy not only focuses on facial sunscreen for those with sensitive skin and acne, but also on developing its range of sun protection for the body, and its portfolio includes gels and sprays.

COMPETITIVE LANDSCAPE

Sunplay leads the sun care category

Sunplay from Rohto-Mentholatum Vietnam Co Ltd led the sun care category in 2017 followed by Bioré from Kao Vietnam Ltd. Focusing on developing high-protection sunscreen – SPF 50 and PA+++ – along with multifunctional products is a key strategy these brands use for winning share.

Nivea tries to improve its ranking

Nivea by Beiersdorf Vietnam Ltd Co is aiming to improve its ranking within the sun care category through introducing new products intended for both men and women. Being known as a brand that focuses on whitening products, Nivea has emphasised its strength through its whitening sun care collection, named Nivea Sun Protect & White Face Cream, and its whitening sun care for the body, which provides SPF 50+ for the body.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Vietnam?
What are the major brands in Vietnam?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Vietnam - Category analysis

HEADLINES

PROSPECTS

Demand for sun care that provides a high degree of UV protection is growing

Multifunctional sun care leads sales

Dermocosmetic sun care is growing

COMPETITIVE LANDSCAPE

Sunplay leads the sun care category

Nivea tries to improve its ranking

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

International brands remain dominant

Premium brands record healthy growth

Unilever continually plays an important role

Innovative products lead the market

Unauthorised parallel products limit growth in beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for sun care that provides a high degree of UV protection is growing

Multifunctional sun care leads sales

Dermocosmetic sun care is growing

COMPETITIVE LANDSCAPE

Sunplay leads the sun care category

Nivea tries to improve its ranking

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Vietnam - Category analysis

HEADLINES

PROSPECTS

Demand for sun care that provides a high degree of UV protection is growing

Multifunctional sun care leads sales

Dermocosmetic sun care is growing

COMPETITIVE LANDSCAPE

Sunplay leads the sun care category

Nivea tries to improve its ranking

CATEGORY DATA

Beauty and Personal Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

International brands remain dominant

Premium brands record healthy growth

Unilever continually plays an important role

Innovative products lead the market

Unauthorised parallel products limit growth in beauty and personal care

MARKET DATA

SOURCES

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