Executive Summary

Jun 2019
PROSPECTS
Hot summer and increased tourist inflow support sun care in 2018

In 2018, sun care grew in Azerbaijan in both volume and current value terms, indicating an improved economic situation and growing consumer disposable incomes. Additionally, an increased tourist inflow to Azerbaijan as a result of state actions, including the hosting of international events and easier visa processing with certain countries, supported the increased consumption of sun care products during 2018.

Aftersun products record the fastest growth

Homemade moisturising, cooling and nourishing remedies were traditionally used for alleviating sun burn, such as plain yogurt and sour cream. With growing consumer awareness of the importance of protecting the skin, sun protection and aftersun products are increasingly used throughout the year.

Growth of modern grocery retailers

In 2018, sun care was distributed through health and beauty specialist retailers, including pharmacies and parapharmacies, as well as beauty specialist retailers and modern and traditional grocery retailers.

COMPETITIVE LANDSCAPE
Nivea Azerbaijan leads sun care

Nivea Azerbaijan remained the indisputable sun care leader in 2018, benefiting from its longstanding presence and high reputation due to extensive advertisement activities. Value for money products and the enhanced availability of Nivea products through traditional and modern grocery retailers, as well as healthcare and beauty specialist retailers, supports the high sales of the company.

Sun care is represented by international brands

Multinational companies led sun care in 2018. A lack of local manufacture in Azerbaijan is attributed to the fact that sun care products became a recent discovery for local consumers, who previously did not use any sun protection.

New sun care products with value-added benefits

During 2018, Livepo Beauty Cosmetics Co remained one of the most active players in Azerbaijan, introducing Ostrich Sunblock cream and Snail Sunblock cream through healthcare and beauty specialist retailers, such as chemists and parapharmacies. The manufacturer claims that these products not only protect the skin from UVA and UVB rays, but also cover blemishes and imperfections, and increase the laxity and elasticity of the skin.

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Sun Care in Azerbaijan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Azerbaijan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Azerbaijan?
  • What are the major brands in Azerbaijan?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Hot summer and increased tourist inflow support sun care in 2018
Aftersun products record the fastest growth
Growth of modern grocery retailers

COMPETITIVE LANDSCAPE

Nivea Azerbaijan leads sun care
Sun care is represented by international brands
New sun care products with value-added benefits

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care grows in 2018
Influence of global beauty trends
Internationals lead beauty and personal care
Active new product development in 2018
Beauty and personal care to record further growth over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources