Sales of sun care declined by 16% in 2020 in 2020 constant value terms in light of the impact of COVID-19. The COVID-19 pandemic caused a huge decline in demand for sun care products in 2020.
All sun care products suffered due to the impact of COVID-19, with sales significantly declining in 2020. However, baby and child-specific sun care proved more stable, with many parents considering sun protection essential to protect their children’s skin when outdoors.
Nivea Azerbaijan continued to dominate sun care in 2020 due to its long-standing presence and solid reputation across numerous product areas amongst the majority of consumers. Extensive advertising from Nivea Azerbaijan has helped the undisputed sun care leader stay on top of the competitive landscape.
Sun care is expected to return to growth from 2021, as consumers begin to spend more time away from home and tourism flows are expected to begin their recovery. Tourism is likely to be a significant factor determining the scale of the recovery, and many experts anticipate that people are likely to feel more comfortable coexisting with the virus and will possibly choose less obvious and crowded places for their holidays.
Sun care is highly dependent on weather in Azerbaijan. Demand for sun care is also rising as consumer awareness of the importance of sun protection and the risk of skin-ageing and skin cancer grows.
Sun care is distributed through health and beauty specialist retailers, including pharmacies and parapharmacies, as well as beauty specialist retailers and modern and traditional grocery retailers.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sun Care research and analysis database.
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