Sales of sun care rebound after the sharp declines seen in 2020 due to the pandemic lockdowns resulting in people spending significantly less time outside. Additionally, extended global lockdowns and travel restrictions meant that consumers were not taking international holidays and thus this additional need for sun care was also decimated.
Sun protection is the dominant product in sun care in Azerbaijan, as the majority of consumers tend to be conservative when it comes to the use of products other than those which are essential. It is, however, to be noted that parents are willing to pay more for and indulge in more frequent usage of products for their children, thus sun protection is seen to be essential to protect children’s skin when they are outdoors.
Inclusive and regardless of this recovery, 2021 continued to see some pandemic-related restrictions and lingering economic uncertainty in Azerbaijan. For example, some challenges to international travel remained, thus holiday sales were more confined to domestic vacations.
The trend for conservative consumer tastes in the country looks set to continue over the forecast period. Therefore, sun protection will remain the dominant category and little innovation is expected.
The above point noted, consumer education in all possible areas of self-hygiene and protection is growing following the pandemic. Therefore, it might be expected that a part of this education will also benefit the sales of sun care, as consumers become more knowledgeable about the risks of sun exposure.
Nivea Azerbaijan continues to dominate sun care due to its long-standing presence and solid reputation across numerous product areas amongst the majority of consumers. Extensive advertising from Nivea Azerbaijan has helped the undisputed sun care leader stay on top of the competitive landscape and, since women are the key consumers of sun care, advertising activities have primarily targeted women by focusing on the harmful effects of the sun, such as ageing and skin damage.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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