Sun care is set to see small yet stable ongoing volume and value growth over the forecast period, with potential sales dampened by the structural habits of using such products in the country. Furthermore, with consumers facing economic pressures, it is likely they will reduce the frequency of taking holidays and outdoor trips, thus a lower need for sun care products.
According to industry sources, premium brands are performing well in sun care, as users of premium products are typically those who incorporate sun care into a more regular skin care routine. Premium products are perceived to be those offering the most effective sun protection, as well as other skin care benefits.
Formulations and presentations in sun care are expected to develop and evolve over the forecast period, with more eco-friendly options becoming available. Consumers in Guatemala are increasingly becoming more aware of the ingredients in the products they use and consume and are starting to shy away from products which are perceived to contain ingredients which are harmful to human health or the environment.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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