2020 was a challenging year for sun care in Guatemala, especially during the first six months of the year, due to lockdown and home seclusion. During the second semester and throughout 2021, however, people went out and enjoyed outdoor activities and weekends at the beach and countryside.
Key players such as Nivea and Eucerin are constantly creating content regarding the importance of regularly (every three to four hours) applying facial sun care products as a part of a skin care routine. They are also stressing the importance of applying it not only for outdoor activities, but also for indoors due to the damage caused by electronics.
Sun care remained consolidated amongst the three leading brands in 2021, No-Ad (Solar Cosmetics Labs Inc), Hawaiian Tropic (Tanning Research Laboratories Inc) and Nivea Sun (BDF Centroamerica), and there was a negligible presence of domestic names. No-Ad offers extremely high sun protection options up to SPF85 but maintains a medium price and can be purchased from many supermarkets.
As a result of marketing and advertising investment, dermatological sun care brands are increasing their in participation in the sun care market in Guatemala. Consumers are slowly incorporating these products into their facial skin care routines as they are more aware of the damaging effect of too much sun exposure on the skin.
Adult sun care is expected to record the strongest performance over the forecast period, driven by demand for sun protection due to the country’s hot and sunny climate, while baby and child-specific sun care, which did not fare as badly in 2020, is set to experience a weaker performance in comparison, although demand will strengthen towards the end of the forecast period.
Sun care will remain expensive for lower-income consumers, and many will continue to choose the cheapest option, especially following the outbreak of COVID-19 in the country. However, consumers’ changing perceptions and understanding of the harmful effects of the sun’s UV rays will lead to players offering higher sun protection.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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