Executive Summary

Jun 2019
PROSPECTS
Spotlight increases on UV and SPF as “city defence”

With increasing media coverage of skin damage from air pollution and haze, consumers are intrigued by “protection” care and increasingly eyeing UV protection with high SPF claims. UV and SPF claims are no longer difficult terms, as consumers are surrounded by daily moisturisers, facial mists, foundations, BB creams and primers with these on the labels.

Sun protection meets BB creams, tinted moisturisers and primers

Colour cosmetics-hybrid sun protection products are increasingly taking up shelf space in beauty stores. Common forms are coverage hybrids combined with BB and tone-up creams, such as Shiseido Anessa Perfect BB Base Beauty Booster, Sunplay Skin Aqua Tone Up UV Essence and Vichy UV AntiDullness BB Cream.

COMPETITIVE LANDSCAPE
General sun protection brands continue to lead sales with their broad appeal

Banana Boat, Nivea Sun and Sunplay, which appeal to all ages and genders for any occasion, be it sports or daily life, continue to lead sales of sun care in Singapore. Nivea and Sunplay are solidifying their status by introducing more targeted claims and functions, with products such as Nivea Sun Whitening Immediate Collagen Protect SPF 50, Nivea Sun UV Face Shine Control, Nivea Sun Q10 Anti-Aging & Anti-Pigments, Sunplay Skin Aqua UV Watery Essence and Sunplay Skin Aqua Tone Up UV Essence and Mist.

Dermo-positioned baby and child-specific sun care increases

Baby and child-specific sun care from pharma/therapeutic brands, such as Cetaphil, La Roche-Posay and Sebamed, are increasingly gaining store shelf space. Mothers often search e-commerce sites or specialist baby product retailers for imports that are safe for newborns and children.

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Sun Care in Singapore

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Singapore?
  • What are the major brands in Singapore?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Singapore - Category analysis

HEADLINES

PROSPECTS

Spotlight increases on UV and SPF as “city defence”
Sun protection meets BB creams, tinted moisturisers and primers

COMPETITIVE LANDSCAPE

General sun protection brands continue to lead sales with their broad appeal
Dermo-positioned baby and child-specific sun care increases

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Singapore - Industry Overview

EXECUTIVE SUMMARY

Singaporean beauty and personal care remains vibrant with a surge of new brands
Keywords in 2018 include “natural”, “restore” and “detox”
Local independent brands emerge amid the dominance of multinationals
New products include temporary colourants, hairline pencils, shower filters, and serum deodorants
The outlook is bright for sun care and male beauty

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources