Sun Care in Singapore

PRE-COVID-19 PERFORMANCE

Sun protection continues to enjoy strong demand, with consumers increasingly concerned about the sun’s rays

With increasing media coverage about the potential damage to skin from the sun’s rays and air pollution, consumers are increasingly aware of sun care, increasingly eyeing UV protection with high SPF claims. UV and SPF claims are no longer difficult terms, as consumers are surrounded by daily moisturisers, facial mists, foundations, BB creams and primers with these on the labels.

Sun protection meets BB creams, tinted moisturisers and primers

Hybrid colour cosmetics/sun protection products are increasingly gaining shelf space in beauty stores. Common forms are sun protection hybrids combined with BB and tone-up creams, such as Shiseido Anessa Perfect BB Base Beauty Booster, Sunplay Skin Aqua Tone Up UV Essence and Vichy UV AntiDullness BB Cream.

General sun protection brands continue to lead sales with their broad appeal

Banana Boat, Nivea Sun and Sunplay, which appeal to all ages and genders for any occasion, be it sports or daily life, continue to lead sales of sun care in Singapore. Nivea and Sunplay are solidifying their status by introducing more targeted claims and functions, with products such as Nivea Sun Whitening Immediate Collagen Protect SPF 50, Nivea Sun UV Face Shine Control, Nivea Sun Q10 Anti-Aging & Anti-Pigments, Sunplay Skin Aqua UV Watery Essence and Sunplay Skin Aqua Tone Up UV Essence and Mist.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 7% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 4% growth forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Aftersun, self-tanning and sun protection will all record steep declines in value sales in 2020 at constant 2019 prices. Demand for the products will be hit by travel restrictions preventing tourists coming to Singapore as well as the fact that local consumers were confined to their homes to slow the spread of COVID-19.

Recovery and opportunities

After the dip in sales seen in 2020, a rebound into positive growth will immediately be seen in 2021 in value terms at constant 2019 prices. Growth rates between 2021 and 2024 will be in line with those predicted during research conducted at the end of 2019 before the spread of COVID-19, with lockdowns having ended and tourists returning to Singapore.

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