After a slump was seen in sales of sun care products in 2020, an increase was seen in 2021, although retail sales did not quite return to the pre-pandemic level. The rise in demand can be attributed to social restrictions being eased and consumers returning to offices.
Health awareness has increased since the onset of the pandemic, and consumers are making changes in their routines to be healthier. An increase was seen in outdoor activities such as running, hiking and walking in 2021.
The launch of Singapore’s Vaccinated Travel Lane towards the end of year led to a rising number of inbound and outbound tourists, as it allowed for quarantine-free travel into Singapore from certain countries, therefore the country welcomed many foreigners, whilst many Singaporeans also embarked on overseas travel plans. According to international visitor arrival statistics from the Singapore Tourism Board (STB), visitor arrivals increased by 221% in the last three quarters of 2021 compared with the same period in 2020.
Sun protection is expected to remain the biggest and fastest growing category within sun care in the forecast period. Aftersun is not popular amongst Singaporeans, and very few brands offer this product in Singapore.
Increased screen time over the past two years has led to concerns about the negative impact blue light has on the eyes and skin. As most offices in Singapore are following a hybrid system, whereby employees work from home a few days a week, these blue light concerns are expected to grow.
Multifunctional products include Supergoop!’s Superscreen Daily, which helps keep skin moisturised and protected from ultraviolet rays, pollutants and blue light. These kinds of all-in-one sunscreens which combine sun protection and skin care have been growing in popularity due to the convenience of applying just one product to achieve multiple benefits.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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