Sun protection is expected to continue to see dynamic retail volume and current value growth in the forecast period, as more consumers understand the importance of good sun protection and as tourists return. However, loyalty is declining amongst users of sun protection products, as brands are seeking to enhance their offerings whilst at the same time competing on affordability.
Innisfree discontinued its sunscreen stick in 2019, due to a lack of interest in Singapore. However, recently this format reappeared in the local market, with Shiseido being the first to offer such products.
Some preschools offer sun protection products to the children in their care, with reapplication every two hours, leading to demand for large bottles in sun protection. Parents of young children also typically purchase sun protection products in larger quantities.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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