Sun Care in Singapore

PROSPECTS

Spotlight increases on UV and SPF as “city defence”

With increasing media coverage of skin damage from air pollution and haze, consumers are intrigued by “protection” care and increasingly eyeing UV protection with high SPF claims. UV and SPF claims are no longer difficult terms, as consumers are surrounded by daily moisturisers, facial mists, foundations, BB creams and primers with these on the labels.

Sun protection meets BB creams, tinted moisturisers and primers

Colour cosmetics-hybrid sun protection products are increasingly taking up shelf space in beauty stores. Common forms are coverage hybrids combined with BB and tone-up creams, such as Shiseido Anessa Perfect BB Base Beauty Booster, Sunplay Skin Aqua Tone Up UV Essence and Vichy UV AntiDullness BB Cream.

COMPETITIVE LANDSCAPE

General sun protection brands continue to lead sales with their broad appeal

Banana Boat, Nivea Sun and Sunplay, which appeal to all ages and genders for any occasion, be it sports or daily life, continue to lead sales of sun care in Singapore. Nivea and Sunplay are solidifying their status by introducing more targeted claims and functions, with products such as Nivea Sun Whitening Immediate Collagen Protect SPF 50, Nivea Sun UV Face Shine Control, Nivea Sun Q10 Anti-Aging & Anti-Pigments, Sunplay Skin Aqua UV Watery Essence and Sunplay Skin Aqua Tone Up UV Essence and Mist.

Dermo-positioned baby and child-specific sun care increases

Baby and child-specific sun care from pharma/therapeutic brands, such as Cetaphil, La Roche-Posay and Sebamed, are increasingly gaining store shelf space. Mothers often search e-commerce sites or specialist baby product retailers for imports that are safe for newborns and children.

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