Over the forecast period import restrictions will continue to negatively affect sun care in Argentina. As a result, imported brands like Hawaiian Tropic, La Roche-Posay, or Vichy could register poor performance due to a lack of products compared to national alternatives.
With increasing awareness of the harmful effects of overexposure to the sun on skin health, supermarkets and hypermarkets are expanding their range of sun care products. Although pharmacies and beauty specialist retailers still offer more extensive options, supermarkets and hypermarkets have significantly increased their product portfolios compared to previous years.
In the coming years it is expected that new sun care products with multiple benefits, tones, or vitamins will enter the market to attract consumers and increase competition with other categories such as colour cosmetics and skin care. Laboratorios Andrómaco, the overall leader in sun care has already launched many innovative products in 2021 and 2022, including Dermaglos Dry Effect without colour in 2022 (previously available in light tone and half-tone).
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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