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Country Report

Sun Care in

Sun Care in Argentina

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sun care becomes an essential category and avoids the economic crisis

Slowly, sun care products have become necessary goods and therefore sales have improved in difficult economic times. Greater awareness of the risks posed by sun exposure and aggressive advertising campaigns among the leading companies in the review period have played a key role in this.

Greater awareness of sun-exposure risks boosts sales in the less warm months

Argentinians are increasingly aware of the risks that exposing one’s skin to the sun can bring in the medium and long term, if not using any type of protection. For this reason, they are taking more precautions when exposing themselves to the sun, boosting sales of sun care products.

The review period is marked by a large number of innovations

In the review period, there was a large number of launches to encourage the application of sun care. Mainly, new products were introduced in aerosol cans as well as in pump-spray, rigid-plastic format.

COMPETITIVE LANDSCAPE

Players invest highly in advertising to promote the use of sun care at all times

Laboratorios Andrómaco SA has carried out a very aggressive advertising campaign in the mass media to boost the use of its sun care brand Dermaglós. It wants consumers to apply its products not only when sunbathing, but also when doing any activity.

Laboratorios Andrómaco leads sales of sun care

Sun care is led in Argentina by Laboratorios Andrómaco. Consumers perceive that the price-quality relationship of the player’s Dermaglós brand is excellent, which allows the company to lead the category.

Imported brands expand strongly

The review period was marked by strong restrictions on imports, which had a very negative effect on sun care, with the virtual disappearance of classic international brands such as Hawaiian Tropic. In 2017, the situation changed completely, and with the elimination of import obstacles in 2016 and the freedom to import merchandise, Hawaiian Tropic registered the largest expansion in 2017 in retail value sales terms.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Argentina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Argentina?
What are the major brands in Argentina?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Sun care becomes an essential category and avoids the economic crisis

Greater awareness of sun-exposure risks boosts sales in the less warm months

The review period is marked by a large number of innovations

COMPETITIVE LANDSCAPE

Players invest highly in advertising to promote the use of sun care at all times

Laboratorios Andrómaco leads sales of sun care

Imported brands expand strongly

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Volume sales of beauty and personal care fall for the third year in a row

A change in consumer behaviour favours the other grocery retailers channel

Direct selling companies become multichannel

Launching products with natural ingredients is key to attracting consumers

Very favourable outlook for beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Argentina

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sun care becomes an essential category and avoids the economic crisis

Greater awareness of sun-exposure risks boosts sales in the less warm months

The review period is marked by a large number of innovations

COMPETITIVE LANDSCAPE

Players invest highly in advertising to promote the use of sun care at all times

Laboratorios Andrómaco leads sales of sun care

Imported brands expand strongly

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Argentina - Category analysis

HEADLINES

PROSPECTS

Sun care becomes an essential category and avoids the economic crisis

Greater awareness of sun-exposure risks boosts sales in the less warm months

The review period is marked by a large number of innovations

COMPETITIVE LANDSCAPE

Players invest highly in advertising to promote the use of sun care at all times

Laboratorios Andrómaco leads sales of sun care

Imported brands expand strongly

CATEGORY DATA

Beauty and Personal Care in Argentina - Industry Overview

EXECUTIVE SUMMARY

Volume sales of beauty and personal care fall for the third year in a row

A change in consumer behaviour favours the other grocery retailers channel

Direct selling companies become multichannel

Launching products with natural ingredients is key to attracting consumers

Very favourable outlook for beauty and personal care

MARKET DATA

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