Sun Care in Argentina

PRE-COVID-19 PERFORMANCE

Increased consumer awareness of sun’s effect on skin health

Argentinean consumers became increasingly aware of the harmful effect of over-exposure to the sun on skin health during the review period. As a result, products with high protective factors gained ground at the expense of those with low factors.

More sophisticated demand undermines sales through supermarkets and hypermarkets

The final two years of the review period saw sales through supermarkets and hypermarkets register a poor performance. These channels offer a limited range of products compared with channels such as drugstores/parapharmacies.

Leader adapts offer to prevailing demand trends

Laboratorios Andrómaco remained the largest player in sun care in 2019. During 2018, the company launched new products as it looked to adapt its offer to prevailing economic conditions.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are expected to fall by 6% in 2020 in 2019 constant value terms in light of the impact of COVID-19. After rounding, this is the same figure as that forecast during research conducted at the end of 2019, prior to the spread of the disease.

Affected products within sun care

Sun care is set to see declines across categories in 2020, as measures to control the spread of COVID-19 further undermine consumer purchasing power and focus consumer spending on necessities. Nonetheless, premium after sun and premium sun protection are set to be amongst the most resilient categories during the year, as their small core base of consumers are from high-income groups whose spending power is less vulnerable to the impact of the challenging economic environment than that of the majority of the population.

Recovery and opportunities

Sun care is expected to return to growth in 2019 constant value terms in 2021, as social conditions return to normal leading to more time spent outdoors, greater travel freedom and rising awareness of the impact of over-exposure to the sun on skin heath. Increased awareness of skin health will combine with budget-consciousness to support demand for multi-purpose products offering skin care benefits, as well as sun protection.

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