In the first year of the pandemic, sales of sun care registered a contraction as the poor economic conditions led to consumers focusing their spending power on items considered to be more essential. Home seclusion also led to less time spent outdoors, though the impact of this was mitigated in part by the fact that the pandemic hit at the end of summer in the southern hemisphere.
As in other beauty and personal care categories, imported sun care products were seriously affected by restrictions in 2020 and 2021. In consequence, Hawaiian Tropic, a brand imported from Brazil, registered a strong decrease in value share.
Laboratorios Andrómaco remained the largest player in sun care in Argentina in 2021 with over a third of the total category share. Towards the end of the review period, the company launched new products as it looked to adapt its offer to the difficult economic conditions.
Whilst the reduction in consumer purchasing power will continue to undermine manufacturers’ efforts to boost sun care for daily use, the relaxation of pandemic restrictions and reopening of borders will lead to sustained growth in the forecast period. Volume sales are expected to make a full recovery by 2023 as consumers normalise the amount of time spent outside.
Over the forecast period is it expected that new sun care products with added value will emerge in the category as producers strive to find ways to encourage consumers to purchase and use their products. Such benefits may include vitamins or moisturising, skin care properties.
E-commerce will continue gaining ground over the forecast period thanks to consumers becoming accustomed to buying via this channel and appreciating the convenience it offers. This expansion will be led by drugstores/parapharmacies chains like Central Oeste, Farmacity, and Del Pueblo which strongly investing in developing their digital platforms during the pandemic.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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