Sun care will witness current value decline in 2020 overall as a direct result of the impact of the COVID-19 pandemic. As travel and tourism came to a standstill, sales of sun care have fallen rapidly.
As consumers begin to spend more time outdoors during the summer months, sun care will see a slight spike in sales, however, not enough to recover the product area in 2020. Premium adult sun care will also see stronger growth than mass, but from a much smaller base.
Domestic player Alkaloid AD Skopje will continue leading sun care overall in 2020. The company has been focusing on improving and communicating its ecological credentials, increasing energy efficiency in its production processes and striving to reduce its carbon footprint.
Sun care will rebound from as soon as 2021, but a full recovery is not expected until later in the forecast period. This will be a result of the pandemic coming to an end and consumers once again travelling.
Premium sun care will significantly outperform mass sun care in terms of current value growth over the forecast period as manufacturers attempt to boost value sales. Consumers are expected to increasingly shift from mass sun care to premium sun care as companies strive to meet rising demand for added value and functionality.
Local consumers are increasingly focusing on brands which differentiate themselves by promoting not just standard UV protection, but also other value-added features, such as protection from pollution, the blue light from digital screens or ageing. Sun care will face similar demands to skin care throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Sun Care research and analysis database.
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