Thanks to renewed demand as COVID-19 related restrictions were eased and consumers returned to more away-from-home activities, sun care achieved strong double-digit growth in 2021. This followed a steep decline in the previous year caused by the COVID-19 pandemic, which led to severe travel restrictions and seriously impeded the summer holiday season.
Baby and child-specific sun care bounced back to achieve a strong double-digit growth rate in 2021. Consumer demand for specialised sun care positioned for the young is gradually returning to normal.
Domestic company, Alkaloid AD Skopje, remained the largest player in sun care in 2021. The company has been focusing on improving and communicating its ecological credentials, increasing energy efficiency in its production processes and striving to reduce its carbon footprint.
Sun care is expected to exhibit strong growth over the forecast period as it recovers from the significant decline resulting from the COVID-19 crisis. As the tourist markets gradually stabilise and reopen post-COVID-19, consumer demand for sun care products is set to resume.
Baby and child-specific sun care is set to continue to see the strongest value growth in overall sun care over the forecast period. The strong growth is in large part due to the process of recovery from the significant decline witnessed during the COVID-19 crisis.
Local consumers are increasingly focusing on brands which differentiate themselves by promoting not just standard UV protection, but also other value-added features, such as protection from pollution, the blue light from digital screens or ageing. Sun care will face similar demands to skin care throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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