Sun Care in the United Kingdom

PROSPECTS

Mass products set to continue leading, though premium achieving the strongest growth

While mass brands will remain the most popular, premium brands will see stronger growth, with some mass sun care categories, such as aftersun and sun protection, experiencing a contraction over the forecast period. Consumers seem willing to spend more money on high-end products, instead of opting for mass brands, which are not as innovative.

Growth of baby and child-specific sun care as awareness rises over the dangers of sun exposure

Baby and child-specific sun care was a small category compared to that for adults in 2017. However, it recorded higher growth as parents are becoming increasingly aware of the dangers of sun exposure on the delicate skins of their babies and children.

Personalisation and innovation continue to characterise the category

Ongoing personalisation and product innovation as seen with the Nivea Sun and Garnier Ambre Solaire brands are set to continue to characterise the category over the forecast period. The increasingly tight competition with skin care and the prominence of BB/CC creams will continue to stimulate the leading sun care players to innovate with new organic ranges with natural ingredients and provide ultimate SPF protection.

COMPETITIVE LANDSCAPE

L'Oréal’s lead unchallenged in 2017

L'Oréal led in 2017 thanks in the main to the popularity of its Nivea Sun brand. Private label, while present in all categories of sun care, was strongest in aftersun, while it only had a marginal presence in baby and child-specific sun care, as parents sought only the best and most trusted brand names for their offspring.

Growing competition from skin care

Sun care is increasingly suffering direct competition from a variety of different categories. For instance, for day-to-day activities, BB and CC creams cover all possible needs in just one product, which makes them directly competitive.

Products with a high sun protection factor remain the most popular

Consumers tend to purchase sun care products with a high sun protection factor (SPF). This preference has been supported by extensive media coverage warning the population of the dangers of over exposing the skin to the sun.

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