Volume and current value sales of sun care products saw recovery in 2021, following severe declines in 2020. However, the 2021 sales figures were still down on those seen in 2019.
The trend towards premiumisation in sun care continued during 2021. This was a phenomenon that was already occurring in the years prior to the pandemic, as UK consumers were more wary of the health effects of too much exposure to the sun, such as the risk of developing melanoma and other related illnesses.
There were some news articles during 2021 that had a negative impact on sun care. For instance, two sun creams – Garnier’s Ambre Solaire Clear Product Spray SPF30 and Nivea’s Kids Protect and Care SPF50+ – both failed at least one key test carried out by Which?, an influential consumer affairs magazine in the UK.
It is anticipated that a recovery in current value sales to the pre-pandemic level will be seen in sun care during the forecast period, although volume sales are not quite expected to reach the 2019 level even by 2026. This is applicable to all categories except baby and child-specific sun care, which will recover to the 2019 level of volume sales in 2026 as parents prioritise their children’s safety.
During the next five years, sun care brands will continue to incorporate sustainable and environmentally-friendly initiatives and practices into their production. UK consumers place a great deal of importance on sustainable practices; indeed, almost two thirds of UK residents say they try to have a positive impact on the environment in their day to day life, according to Euromonitor International’s Voice of the Consumer: Lifestyles Survey, fielded January to February 2021.
Two important trends for the forecast period are expected to be skinimalism and personalisation. Skinimalism refers to the trend for streamlined hybrid products and reduced skin care routines.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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