Growing consumer awareness of skin cancer and other sun-related health problems is expected to drive current value and volume growth for all sun care categories in the forecast period. While self-tanning had already recovered to the pre-pandemic levels in current value and volume terms in 2021, sun protection reached the 2019 levels of sales in 2022.
The sun care category has long been affected by a cultural problem regarding UK consumers restricting their use of sun care products only to the peak summer months of July and August. But now, with consumers paying more attention to their skin health, along with the government running awareness campaigns and companies introducing innovative products, year-round use of sun care products is expected to gain traction and grow in the coming years.
In recent years, beauty brands began to introduce more products containing SPF, such as SPF moisturisers, primers, and lip balms, blurring the line between beauty and sun care. Consequently, such products are poised to enter into direct competition with sun care products in the coming years as they increasingly overlap.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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