Sun Care in the United Kingdom

PRE-COVID-19 PERFORMANCE

Increased SPF usage results in easy-to-wear formulations; brands begin to adopt chemical-filter free claims

As consumers have increased SPF usage to year round over concerns about skin health and ageing, brands have responded by introducing easy-to-wear formulations more suited to daily wear. This is especially true in facial SPF, where consumers still have concerns over wearability under make-up as well as oiliness and break-outs.

Percieved efficacy and in-store promotion help drive dermocosmetic sun care products

Dermocosmetic sun care brands such as La Roche-Posay and Avène are performing well, recording 2019 growth stronger than that of the overall category. This is mainly due to consumers’ increasing knowledge about the importance of SPF with regard to skin health as well as the perception that dermocosmetic brands are the experts in skin health.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 6% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 4% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Demand for sun protection and aftersun will see the biggest declines in sun care in 2020, particularly given the strong positive growth they recorded a year earlier, with COVID-19 seeing people staying indoors a lot more than usual as well as having major restrictions placed on travel. Although self-tanning had already been recording negative value growth at constant 2019 prices prior to 2020, it will also see a worsening performance in 2020, as, with consumers socialising less as a result of the lockdown, they will therefore have less of an interest in maintaining an attractive tan via self-tanning.

Recovery and opportunities

After the marked fall in demand in 2020, as travel stopped and people were confined to their homes, growth rates will begin to normalise from 2021. After quarantine measures and limited holiday travel occasions adversely impacted demand for sun care products, particularly in the first half of 2020, sun care will record positive value growth at constant 2019 prices from 2021 onwards in the forecast period.

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