Sales of sun care bounced back in 2021, after registering a significant decline in value and volume in sales 2020, due to the pandemic lockdowns. With consumers spending more time in the sun during 2021 than the previous year, all products within sun care recorded current value growth.
Quisqueya Comercial remained the leading player in sun care in 2021. The player’s strength is founded on its category-leading Hawaiian Tropic brand, which is widely recognised by consumers and benefits from extensive distribution, including in supermarkets and hypermarkets.
Consumers are generally becoming more aware of the benefits of effective sun care products to fight against ageing and skin cancer and sun protection products are no longer seen as products that are used solely in the summer season and are slowly becoming an essential part of skin care routines. For instance, women are incorporating sun protection products as a part of their make-up routines.
A return to normal social activity and the return of foreign tourists will have a strong positive impact on sun care sales. In addition, Dominicans are becoming more conscious of the harmful effects of the sun and increasingly regard sun care as an essential product on the lines of deodorant or toothpaste.
There will be an increasing blurring of lines between sun care and other beauty care products, such as facial make-up and skin care products, with these products habitually now containing high levels of sun protection. This could in particular dampen volume sales of adult sun care.
With people being more aware of sun exposure but still wanting to maintain a healthy glow, self-tanning products could potentially increase value sales. Innovation could also bolster value sales, as currently most self-tanning products on offer in the Dominican Republic are messy and stain clothing.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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