Sun Care in Dominican Republic

PROSPECTS

Tourism sector helps fuel sales of sun care products

For a consecutive year, the Dominican Republic received a record number of tourist arrivals, which translated to a growth rate of 6.2% in 2018, according to official statistics published by the Central Bank.

New delivery formats and specialised sun care products could spark more interest from local consumers

Throughout the country, awareness surrounding the harmful effects of sun exposure is only beginning to take off. Only the more educated consumers with access to greater information use sun care products on a regular basis or on their children.

COMPETITIVE LANDSCAPE

Quisqueya Comercial leads sun care in 2018

Quisqueya Comercial leads the category in 2018, underpinned by its top-selling brand, Hawaiian Tropic. This brand is widely recognised by consumers and enjoys broad distribution in the country.

Other brands in sun care

Despite the strength of Hawaiian Tropic, the brand faces some formidable competitors in this space. For example, the Banana Boat brand continues to see positive sales performance and is also recognised by consumers in the Dominican Republic.

Direct selling channel still relevant in sun care

Some of the direct sellers operating in the country, including Grupo Transbel and Avon, among others, have continued to offer more sun care products in their catalogues as demand begins to increase for these products. In the past, these items were typically reserved for summer catalogues or were seen as seasonal products.

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