Sun care was hit hard by the COVID-19 crisis. In 2020, sales fell dramatically as a result of the pandemic, and subsequent lockdown introduced by the government in an attempt to control the spread of the SARS-CoV-2 virus.
Format and application developments are amongst the key differentiators in the sun care space. Examples include, but are not limited to, gels, mists, sprays, wash-off formats and air cushion formats.
Beiersdorf retained its overall leadership of sun care in 2021 and clawed back some of the value share it had lost in the previous year when it had particularly struggled against Gandang Kalikasan Inc (Human Nature), which has a more natural positioning, and Naturale Labs Inc (Beach Hut), which includes a line of sun block products in its portfolio for both children and adults. Beiersdorf has a longstanding leadership in sun care in the Philippines due to the established presence of and consumer trust placed in its Nivea Sun brand within adult sun care and aftersun.
The revival of normal lifestyles and the resumption of travel will provide the platform for growth in sun care during the forecast period, Sun protection is the largest overall product area within sun care, deemed an essential item in a hot and sunny country such as the Philippines. In addition, as part of the burgeoning health and wellness trend, local consumers are likely to spend increasing amounts of time outdoors, taking part in physical activities and sports, which will help to drive greater demand for sun protection over the forecast period.
While sun care is set to see growth during the forecast period driven by rising consumer awareness of the benefits of protecting the skin from over-exposure to the sun, this shift in consumer mentality will also lead to the inclusion of sun protection properties in products from other categories, such as skin care and colour cosmetics, as manufacturers look to add value to their offers and meet the growing consumer demand for multi-functional products in a budget-conscious environment. As a result, there is the potential for sun care’s growth to be constrained by competition from other categories and for the boundaries between sun care and skin care, in particular, to become increasingly blurred, especially as sun care is increasingly seen as having a central role in anti-ageing routines.
Sun care brands are expected to work to strengthen their presence through investment in both online and mainstream advertising campaigns. Players’ longer-term strategy is likely to involve further education in terms of highlighting the damage caused by over-exposure to the sun’s rays.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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