Sun Care in the Philippines

PRE-COVID-19 PERFORMANCE

Increasing awareness of sun damage continues to drive stronger demand for sun care in 2019, while more advanced formulations support higher value growth

Sun care continued to record a strong performance in 2019 in the Philippines, supported by increasing awareness of the need to seek sun protection whilst outside, to avoid skin damage due to exposure to UV rays. Sales continued to be dominated by adult sun care, while the niche of baby and child-specific sun care recorded stable but undynamic volume growth, as many local consumers are likely to use one product for the entire family.

Skin whitening properties support demand for mass sun protection in 2019, while aftersun’s stronger potential is restricted by popularity of general purpose body care

Higher current value growth within mass sun protection in 2019 was also supported by a long-standing trend towards sun care with skin whitening properties in the Philippines. While consumers typically use SPF50 sun protection to help maintain a fair complexion, they also generally look for the added benefit of skin whitening.

Beiersdorf strengthens overall leadership of sun care in 2019, while brands offering higher specific value record dynamic performances

Beiersdorf strengthened its leadership of sun care in 2019, due to the strong performance of its brand Nivea Sun within adult sun care and aftersun, while Nivea Sun Kids also gained further value share within baby and child-specific sun care as it is easy to apply and long-lasting, with its range including Nivea Sun Kids Colored Spray. Nivea Sun offers affordability with a number of specific properties including quick absorption, biodegradable ingredients, water-resistant formulation and intensive moisturising for additional skin care.

2020 AND BEYOND

COVID-19 impact

Value sales of sun care are now expected to decline by 13% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to an expected 8% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Both aftersun and sun protection for adults (mass and premium) are set to record double-digit declines in volume and value terms (at constant 2019 prices) in 2020 in response to COVID-19. With movements restricted outside of the home during lockdown, many consumers did not deem the wearing of sun protection to be essential, especially for such short periods of time when they were permitted to go shopping for groceries or medicine.

Recovery and opportunities

Demand for adult sun care is predicted to decline in 2021 while sales of baby and child-specific sun care will be flat; while the latter is likely to be influenced by initial stockpiling of products during the lockdown, consumers’ concerns about spending time outside of the home, particularly beaches where mass gatherings could still cause alarm in relation to the spreading of germs, is likely to subdue purchases for adults.

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