Executive Summary

Jul 2019
PROSPECTS
Skin whitening remains in focus

Like in many areas of beauty and personal care in the Philippines, there remained a long-standing trend towards sun care products with skin whitening properties. While consumers typically use SPF50 sun protection to help maintain a fair complexion, they also generally look for the added benefit of skin whitening.

Outdoor lifestyles stimulate demand for sun protection

As part of the burgeoning health and wellness trend consumers in the Philippines are spending increasing amounts of time outdoors taking part in physical activities and sports, which is helping to drive demand for sun care. The internet and social media, as well as marketing from players within sun care, has helped to increase awareness and education about the dangers of sun exposure and therefore consumers are now increasingly likely to use sun protection on themselves and on their children.

Inbound and outbound tourism creates need for sun care

With disposable income rising there was an increase in the number of consumers travelling abroad for their holidays in 2018, with outbound departures seeing impressive growth. This was another factor behind the dynamic growth seen by sun care in 2018 with it also helping to support sales of travel-sized packs of sun care.

COMPETITIVE LANDSCAPE
Nivea sun outshines the competition

Beiersdorf Philippines Inc increased its lead in sun care in 2018 with its popular Nivea Sun and Nivea Sun Kids products continuing to perform well. Nivea Sun benefits from widespread marketing and promotion and strong distribution, while its products also have a reputation for effective sun protection.

Local players provide stiff competition with more affordable alternatives

Although Beiersdorf continued to lead sun care in 2018, local players also remained popular with these competing for customers through offering more affordable products. Belo SunExpert and Human Nature are both local brands which have been able to attract consumers through their widespread availability, good reputations in skin care and a strong social media presence.

Targeted sun care helps lift premium range

As disposable incomes rise so do consumer tastes and this was also reflected in sun care in 2018 with premium sun care producer Laboratoires Dermatologiques Avene seeing one of the most dynamic growth rates. Its Avène Eau Thermale brand has successfully carved out a corner in the market with its products that target consumers with specific skin needs.

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Sun Care in the Philippines

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Philippines?
  • What are the major brands in Philippines?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in the Philippines - Category analysis

HEADLINES

PROSPECTS

Skin whitening remains in focus
Outdoor lifestyles stimulate demand for sun protection
Inbound and outbound tourism creates need for sun care

COMPETITIVE LANDSCAPE

Nivea sun outshines the competition
Local players provide stiff competition with more affordable alternatives
Targeted sun care helps lift premium range

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in the Philippines - Industry Overview

EXECUTIVE SUMMARY

A strong and developing economy helping to drive demand for beauty and personal care
Social media helping to build interest and excitement in beauty and personal care
Local players use online sales to eat away at the dominance of the global giants
Plenty of activity in an evolving beauty and personal care market
A bright future on the horizon for beauty and personal care in the Philippines

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources