Sun Care in Ukraine

PRE-COVID-19 PERFORMANCE

Improved incomes boosts growth in 2019, as an increasing amount of travel, and premium sun care for both adult and children rises in popularity

In 2019, Ukrainians were increasingly travelling to other countries, particularly with the improving economic situation, boosting growth for sun care. Growing consumer spending power also allowed Ukrainians to consider better quality, and therefore, higher-value products.

Sun care witnesses growing competition from skin care and colour cosmetics products in 2019

The consumer desire for better protection for the skin is captured not only by sun care manufacturers but also players offering other beauty and personal care products, especially skin care and colour cosmetics. At the end of the review period, assortments of facial skin care with SPF, foundations and powder with SPF, and other make-up with SPF, were growing.

Domestic players lead the landscape in sun care, as dermocosmetic products become increasingly popular in 2019, benefiting from attractive ingredients

Domestic sun care products led the landscape in 2019, with Biokon MNVO TOV remaining the biggest player.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 16% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 8% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

COVID-19 is set to result in a decline in growth for all areas of sun care in 2020, with self-tanning items predicted to record the most substantial decline for the year. This decline is due to these items being deemed unessential, with consumers cost-saving tactics making spending on self-tanning seem unnecessary.

Recovery and opportunities

The impact of COVID-19 is expected to see sun care record a double-digit decline in growth for 2020. However, by 2021 growth is set to increase again, as COVID-19 restrictions are reversed and consumers stock-up on sun care goods, spending more time in the sun once again.

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