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Learn moreJul 2020
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In 2019, Ukrainians were increasingly travelling to other countries, particularly with the improving economic situation, boosting growth for sun care. Growing consumer spending power also allowed Ukrainians to consider better quality, and therefore, higher-value products.
The consumer desire for better protection for the skin is captured not only by sun care manufacturers but also players offering other beauty and personal care products, especially skin care and colour cosmetics. At the end of the review period, assortments of facial skin care with SPF, foundations and powder with SPF, and other make-up with SPF, were growing.
Domestic sun care products led the landscape in 2019, with Biokon MNVO TOV remaining the biggest player.
Sales of sun care are now expected to decline by 16% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 8% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
COVID-19 is set to result in a decline in growth for all areas of sun care in 2020, with self-tanning items predicted to record the most substantial decline for the year. This decline is due to these items being deemed unessential, with consumers cost-saving tactics making spending on self-tanning seem unnecessary.
The impact of COVID-19 is expected to see sun care record a double-digit decline in growth for 2020. However, by 2021 growth is set to increase again, as COVID-19 restrictions are reversed and consumers stock-up on sun care goods, spending more time in the sun once again.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Ukraine market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.