Executive Summary

Jun 2019
PROSPECTS
Sun care benefits from extra attention to healthy skin

Sun care generates moderate value sales in Ukraine since its sales are highly seasonal with summer the core period. Sales are difficult to predict as apart from the seasonality, demand for sun care also depends on how hot and rainy the weather in summer actually is.

Category witnesses growing competition from skin care and colour cosmetics

The consumer desire for better protection for the skin is captured not only by sun care manufacturers but also companies offering other beauty and personal care products, especially skin care and colour cosmetics. At the end of the review period, assortments of facial skin care with SPF, foundations and powder with SPF etc were growing widely.

Innovations to drive sun care going forward

Similar to other beauty and personal care products, sun care consumption is sensitive to new product development. Ukrainian consumers react well to innovations allowing for better skin protection from the sun (ie wider assortments of products with SPF50+), a wider range of application formats to choose from (eg oils, mists) and more convenient dispensers (eg sprays).

COMPETITIVE LANDSCAPE
Sun care only category with local player, Biokon, in the lead

Sun care is a unique category in beauty and personal care as it is the only one led by a domestic manufacturer, Biokon MNVO TOV. It boasts a wide assortment of sun care in all subcategories and for both adults and children with a good balance between price versus quality and effectiveness met.

Premium brands are gaining prominence

While during the crisis economy brands enjoyed major appeal, in 2018 and onwards standard and premium brands are gaining prominence. For example, pharma brands (eg La Roche-Posay) attract more consumers with their higher sun protection properties and added value.

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Sun Care in Ukraine

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Ukraine market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Ukraine?
  • What are the major brands in Ukraine?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Ukraine - Category analysis

HEADLINES

PROSPECTS

Sun care benefits from extra attention to healthy skin
Category witnesses growing competition from skin care and colour cosmetics
Innovations to drive sun care going forward

COMPETITIVE LANDSCAPE

Sun care only category with local player, Biokon, in the lead
Premium brands are gaining prominence

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care demonstrates further growth in 2018
Ukrainians focus heavily on the economy segment of beauty and personal care
Multinationals are strongest in beauty and personal care products in Ukraine
Innovations - a way to effectively attract Ukrainian consumers
Beauty and personal care is set to further recover in Ukraine

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources