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Sun Care in Kenya

May 2022
USD 1,195
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This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Sun Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Sun Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Sun Care in Kenya report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Sun Care in Kenya?
  • Which are the leading brands in Kenya?
  • How are products distributed in Kenya?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Sun Care in Kenya - Category analysis

KEY DATA FINDINGS

Rising awareness of sun care protection supports category performance
The rise of bleaching agents will support increased demand for sun care products
Sun care products remain a low priority for low income consumers in Kenya
Brands to venture into social media marketing to drive sales
The middle class continue pushing for premium brands.
Beiersdorf East Africa to maintain lead in the forecast period
Table 1 Sales of Sun Care by Category: Value 2016-2021
Table 2 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2016-2021
Table 4 NBO Company Shares of Sun Care: % Value 2017-2021
Table 5 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 7 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026

Beauty and Personal Care in Kenya - Industry Overview

Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments.
What next for beauty and personal care?
Table 9 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Sun Care

      • Premium Aftersun
      • Mass Aftersun
      • Premium Self-Tanning
      • Mass Self-Tanning
      • Premium Sun Protection
      • Mass Sun Protection
  • Baby and Child-specific Sun Care

Sun Care

This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.

See All of Our Definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Sun Care research and analysis database.

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