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Country Report

Sun Care in

Sun Care in Austria

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers opt for various sun care formats

The growing health trend continues to influence consumer wellbeing awareness in Austria. With global climate changes and increasing health awareness, many consumers in Austria are opting to protect their skin from prolonged exposure to the sun, especially during the summer.

Interplay between sun care and skin care as consumers search for added value

In addition to various formats of aftersun and sun protection, consumers in Austria are also opting for various types of sun care products offering added value. This has led to a great deal of interplay between sun care products and various skin care products.

Growing desire for tanned skin and increasing demand for SPF 50+

While the majority of Austrians continue to focus on tanning naturally during the summer and are thus opting to avoid self-tanning products or solariums, growing concerns about the potentially negative effects of prolonged exposure to the sun have led to growing demand for higher SPF products. This is especially true when it comes to children and facial products, with consumers insisting on SPF 50+.

COMPETITIVE LANDSCAPE

Beiersdorf dominates sun care through innovation and strong advertising

Beiersdorf led sun care sales in sun care in Austria in 2017, profiting from the strong popularity and availability of its Nivea Sun and Nivea brands, which are available via the vast majority of health and beauty specialist retailers, as well as grocery retailers like supermarkets and hypermarkets and discounters. The company also strongly focussed on providing affordable mass products and advertised them via conventional channels like TV, radio and the print media, as well as social media and brand websites.

Private label ranges remain competitive thanks to lower prices

Despite rather stable development, private label ranges continue to account for a significant share of value sales in sun care. This is mainly attributable to the constant efforts of private label producers to offer quality sun care products compared to branded products and at lower prices.

Consumers to increasingly opt for natural and eco-friendly sun care

While organic and environmentally friendly products in sun care remain less dynamic, they are mainly offered by domestic direct sellers like Ringana, some baby and child-specific products brands like Hipp, and foreign players like Eco cosmetics. Demand for these products is expected to increase over the forecast period.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Austria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Austria?
What are the major brands in Austria?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Austria - Category analysis

HEADLINES

PROSPECTS

Consumers opt for various sun care formats

Interplay between sun care and skin care as consumers search for added value

Growing desire for tanned skin and increasing demand for SPF 50+

COMPETITIVE LANDSCAPE

Beiersdorf dominates sun care through innovation and strong advertising

Private label ranges remain competitive thanks to lower prices

Consumers to increasingly opt for natural and eco-friendly sun care

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Good overall performance in 2017

Natural products perform well, with vegan becoming the new organic

Big global players continue to lead, while private label registers losses

Strong focus on new product launches

Prolonged fierce competition to impact value sales

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers opt for various sun care formats

Interplay between sun care and skin care as consumers search for added value

Growing desire for tanned skin and increasing demand for SPF 50+

COMPETITIVE LANDSCAPE

Beiersdorf dominates sun care through innovation and strong advertising

Private label ranges remain competitive thanks to lower prices

Consumers to increasingly opt for natural and eco-friendly sun care

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Sun Care in Austria - Category analysis

HEADLINES

PROSPECTS

Consumers opt for various sun care formats

Interplay between sun care and skin care as consumers search for added value

Growing desire for tanned skin and increasing demand for SPF 50+

COMPETITIVE LANDSCAPE

Beiersdorf dominates sun care through innovation and strong advertising

Private label ranges remain competitive thanks to lower prices

Consumers to increasingly opt for natural and eco-friendly sun care

CATEGORY DATA

Beauty and Personal Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Good overall performance in 2017

Natural products perform well, with vegan becoming the new organic

Big global players continue to lead, while private label registers losses

Strong focus on new product launches

Prolonged fierce competition to impact value sales

MARKET DATA

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