Competitive Landscape
Beiersdorf Gmbh and L’Oréal Österreich Gmbh Strengthen Positions through Innovation, Despite Private Label Growth
Sun care in Austria in 2025 remained moderately concentrated, with a few global manufacturers holding substantial shares while private label products maintained a significant presence. Beiersdorf GmbH led the market with a stable share of 41%, reflecting its strong brand equity through well-established products such as Nivea and Eucerin.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Austria - Category analysis
Key Data Insights
Sun Care Summary
Rising Unit Prices Drive Value Growth Despite Volume Decline in Sun Care
Beiersdorf’S Eucerin Leads with High Spf Targeting Skin Health-Conscious Consumers
Consumer Demand for Transparency and Multifunctionality Reshapes Product Innovation
Consumers Expected to Drive Shift Towards Multifunctional and Eco-Conscious Sun Protection
Adult Sun Care Set to Remain Dominant as Premium Dermocosmetics Lead Growth Momentum
Rising Population and Consumer Spending Anticipated to Underpin Premiumisation and Innovation Strategies
Beiersdorf Gmbh and L’Oréal Österreich Gmbh Strengthen Positions through Innovation, Despite Private Label Growth
Health and Personal Care Stores Maintain Dominance Despite Retail Offline Decline
Quick Commerce Partnerships Drive Retail E-Commerce Growth and Consumer Convenience
Beauty and Personal Care in Austria - Industry Overview
2025 Developments
Key Data Insights
Beauty and Personal Care Sales Outpace Regional Growth with Steady Value Increases
Skin Care Leads Value Sales, Supported by Innovation and Consumer Demand for Efficacy
Henkel Capitalises on Longevity Trend with Science-Backed Personalised Launch
Steady Growth Expected to Be Driven by Affordability
Skin Care Set to Lead Value Sales, While Colour Cosmetics Experiences the Fastest Growth
Innovation, Transparency and Sustainability Anticipated to Drive Competitive Advantage
L’Oréal Österreich Gmbh and Beiersdorf Gmbh Strengthen Leadership Amid Rising Competitive Pressures
Health and Personal Care Stores Maintain Leadership through Unique Value Propositions
Quick Commerce Partnerships Accelerate E-Commerce Growth and Consumer Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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