Competitive Landscape
Beiersdorf and L’Oréal Solidify Lead with Stable Market Shares
Sun care in Denmark was highly concentrated in 2025, with the two leading companies, Beiersdorf A/S and L'Oréal Danmark A/S, together holding 62% of the total retail value sales. Beiersdorf leads with a 31% share, narrowly overtaking L'Oréal, which also holds 31%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Denmark - Category analysis
Key Data Insights
Sun Care Summary
Sun Care Growth Driven by Stable Economy and Rising Consumer Awareness
Adult Sun Care Leads Sales While Baby and Child-Specific Sun Care Shows Growth
Derma Drives Certified and Hybrid Sun Care Innovation Amid Regulatory Shifts
Danish Economic Stability and Rising Awareness to Drive Steady Growth
Adult Sun Care to Remain Largest While Baby and Child-Specific Sun Care Grows
Beiersdorf and L’Oréal Solidify Lead with Stable Market Shares
Grocery Retailers Lead as Convenience Boosts Seasonal Sun Care Sales
Retail E-Commerce Expands as Consumers Seek Broader Product Access
Beauty and Personal Care in Denmark - Industry Overview
2025 Developments
Key Data Insights
Economic Strength and Consumer Spending Boost Category Growth in 2025
Skin Care Leads Value Sales Supported by Premiumisation and Longevity
Flora Danica and Matas Natur Exemplify Sustainability and Transparency Driving Change
Danish Consumers’ Rising Spending Power Set to Drive Beauty and Personal Care Growth
Skin Care to Lead Retail Value Sales While Colour Cosmetics Grow Fastest
Brands to Align with Natural Product Demand
Leading Manufacturers Consolidate Positions as Market Shows Moderate Concentration Shift
Health and Beauty Specialists Lead with Intense Competition and Affordability
Retail E-Commerce Expands Rapidly Driven by Convenience and Broader Assortment
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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