Over the forecast period sun care is expected to register positive volume growth. The category should benefit from the rising awareness about the risks of too much sun exposure and the importance of sun protection in helping to prevent skin cancer and sunburn.
Despite healthy projections, the growth of sun care might be limited by the already high penetration of the category and its seasonality. In addition, as too much sun exposure is increasingly perceived to be unhealthy, a rising number of Portuguese consumers may actually take more radical measures such as simply avoiding the sun, in particular during the hottest hours of the day during the summer.
Sun care products are perceived to contain lots of harmful ingredients for both the human body and the environment, in particular for the marine eco-system and biodiversity. Portuguese consumers, in particular younger generations such as Millennials and generation Z, are more connected and influenced by social media, and are becoming increasingly informed and concerned about these issues.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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