Sun care registered a significant decline in 2020, as the pandemic and subsequent travel restrictions had a negative impact on tourism during the spring and summer seasons, which strongly affected demand. The pandemic not only affected inbound tourism, but many Portuguese also refrained from taking domestic holidays due to the fear of contagion, and economic instability in 2020.
Sun care has one of the highest shares of premium products within beauty and personal care in Portugal. Premium sun care, in particular dermocosmetics, traditionally benefits from a high level of trust by local consumers who perceive these products as more efficient and safer regarding sun exposure dangers.
Sun care is a highly competitive landscape in Portugal, where both premium and mass players tend to be fairly active to gain consumers’ attention. 2021 witnessed a greater return to mobility and some level of normality, and therefore, players wanted to seize the opportunity to recover lost sales.
Portuguese consumers increasingly understand the risks linked to prolonged sun exposure. Therefore, awareness that healthy skin is partly linked to appropriate sun care routines is likely to gain further momentum over the forecast period.
Sun care is expected to see increasing polarisation over the forecast period. On the one hand, the economic impact of the pandemic and high inflation rates expected for 2022 are expected to create a climate of uncertainty.
As evident in many beauty and personal care categories, sun care has witnessed the increasing emergence of more natural formulations in response to rising awareness of the impact of certain ingredients on their own health and that of the environment. Due to greater use of sun care whilst spending time at the beach, a major positioning not usually seen in other categories, its impact on the ocean and marine wildlife is coming to the fore.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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