Sun Care in
Country Report
Executive Summary
Jun 2019PROSPECTS
Sun protection continues to dominate sun care
Sun protection products remained by far the most popular within sun care in Serbia in 2018. The category accounted for over three quarters of value sales, which was only slightly lower than its share at the beginning of the review period.
Baby and child-specific sun care remains fairly insignificant
Baby and child-specific sun care products were not very popular amongst Serbian consumers in 2018. One reason for this is the relatively limited offer of these products, but more important is the fact that most parents choose not to expose their children to the sun at all, rather than using sun care products.
The offer of sun care products is highly seasonal
Sun care products are advertised and readily available in many different types of retail outlets during the summer months, especially between June and September, when most Serbians go on holiday to the seaside. However, during the winter months it is very difficult to find these products at all.
COMPETITIVE LANDSCAPE
dm-Drogerie Markt records a strong value increase
Retailer and private label owner dm-Drogerie Markt saw one of the best performances in terms of value sales growth within sun care in Serbia in 2018. dm notably improved its offer of sun care products in 2017 and 2018, and this obviously had a positive effect on its sales.
Marketing activities are limited to the summer months
The advertising of sun care products in Serbia is limited to the times of the year when demand for these products peaks – the summer months between June and September. The most effective marketing channel is television commercials, but only the leading two or three producers can afford to use this channel due to its high cost.
The category leader is the most active in terms of new launches
When it came to new product launches, category leader Beiersdorf (Serbia) was the most active during 2018. In fact, this producer introduced new products just before the season started, in May 2018, when it launched Nivea Sun UV Anti-Age, Nivea Sun UV Anti-Pigment, as well as new Nivea Sun Protect & Bronze in spray format, all within sun protection.
Your Recently Viewed Reports
Sun Care in Serbia
Samples (FAQs about samples):
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Serbia market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Sun Care in Serbia?
- What are the major brands in Serbia?
- What is the most common sun protection factor?
- How are sales of self-tanners performing?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Beauty and Personal Care market research database.
Sun Care in Serbia - Category analysis
HEADLINES
PROSPECTS
Sun protection continues to dominate sun care
Baby and child-specific sun care remains fairly insignificant
The offer of sun care products is highly seasonal
COMPETITIVE LANDSCAPE
dm-Drogerie Markt records a strong value increase
Marketing activities are limited to the summer months
The category leader is the most active in terms of new launches
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2013-2018Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023
Beauty and Personal Care in Serbia - Industry Overview
EXECUTIVE SUMMARY
Continued steady growth for beauty and personal care
New ingredients and convenience are important new product developments
Many smaller players gain share, but the leading three producers also increase
Many premium products are frequently offered at discounted prices
Accelerated growth is anticipated for the forecast period
MARKET DATA
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesRelated Reports
- Redefining Premium Beauty | Nov 2019
- Evolution of Ayurveda in India and Beyond | Nov 2019
- The Evolution of Beauty: From Green to Clean to Conscious | Nov 2019
- The Procter & Gamble Co in Beauty and Personal Care | Nov 2019
- Natura & Co in Beauty and Personal Care | Oct 2019