Sun care is expected to record consistent volume and value sales growth (at constant 2022 prices) during the forecast period, with most usage occurring during the summer months. Sun protection is projected to occupy the highest shelf space due to its wide variety and availability in Serbia.
Sun care is expected to experience increasing demand in Serbia as many consumers become more aware of the negative effects of sun exposure, particularly for sun protection. Many of these consumers are likely to seek products with SPF in their daily cosmetics, and more Serbians are expected to use sun protection regularly.
High brand loyalty and wide distribution through various retail channels are expected to help leading brands Nivea Sun and Carroten retain their positions in sun care. The presence of new product development and aggressive promotional activities are also likely to strengthen their positions in the forecast period.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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