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Country Report

Sun Care in

Sun Care in Serbia

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Sun care suffers steep decline in 2020 as consumers cease purchases as a result of reduced spending power and lockdown restrictions

Sun care was the part of overall beauty and personal care in Serbia that was the most badly hit in 2020 due to COVID-19, with steep decline suffered in both value and volume sales. This was caused mainly by the fact that borders were closed during most of the summer and the vast majority of Serbian consumers did not go on holiday to the seaside as they do every year.

E-commerce gains ground as consumers minimise store visits while drugstores/parapharmacies remains the biggest channel for its prices and quality

The value share held by e-commerce grew notably with regard to the distribution of sun care in Serbia in 2020. This was the case because consumers were generally more driven to purchase online because it meant that they did not have to leave their home and thus risk contracting the virus.

Beiersdorf launches new Nivea sun care products despite the pandemic bringing travel to a halt

Despite COVID-19 leading to the global imposition of travel restrictions, leading player Beiersdorf (Serbia) doo introduced several new product launches within sun care in April 2020. The company is regularly active with new product developments and this enables it to maintain its leading value share of sun care with a sizeable gap over the second-placed player, Sarantis doo.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Serbia?
What are the major brands in Serbia?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sun care suffers steep decline in 2020 as consumers cease purchases as a result of reduced spending power and lockdown restrictions

E-commerce gains ground as consumers minimise store visits while drugstores/parapharmacies remains the biggest channel for its prices and quality

Beiersdorf launches new Nivea sun care products despite the pandemic bringing travel to a halt

RECOVERY AND OPPORTUNITIES

Significant growth expected in 2021 as demand normalises

New launches and increased marketing expected as travel resumes post-pandemic

Brands expected to take account of the increased consumer focus on the ingredients of products they use on their skin

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2015-2020
Table 2 Sales of Sun Care by Category: % Value Growth 2015-2020
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2015-2020
Table 4 NBO Company Shares of Sun Care: % Value 2016-2020
Table 5 LBN Brand Shares of Sun Care: % Value 2017-2020
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020
Table 7 Forecast Sales of Sun Care by Category: Value 2020-2025
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2020-2025

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Sun Care in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Sun care suffers steep decline in 2020 as consumers cease purchases as a result of reduced spending power and lockdown restrictions

E-commerce gains ground as consumers minimise store visits while drugstores/parapharmacies remains the biggest channel for its prices and quality

Beiersdorf launches new Nivea sun care products despite the pandemic bringing travel to a halt

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Serbia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Sun care suffers steep decline in 2020 as consumers cease purchases as a result of reduced spending power and lockdown restrictions

E-commerce gains ground as consumers minimise store visits while drugstores/parapharmacies remains the biggest channel for its prices and quality

Beiersdorf launches new Nivea sun care products despite the pandemic bringing travel to a halt

RECOVERY AND OPPORTUNITIES

Significant growth expected in 2021 as demand normalises

New launches and increased marketing expected as travel resumes post-pandemic

Brands expected to take account of the increased consumer focus on the ingredients of products they use on their skin

CATEGORY DATA

Beauty and Personal Care in Serbia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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