As expected, sun care fared much, much better in 2021 than was the case in 2020, when the category was heavily affected by the Coronavirus (COVID-19) pandemic. With lockdowns and heightened economic pressure, consumers tended to stay away from beaches, while outdoor activities were restricted, in general.
New product development and marketing activities tended to be delayed or postponed in 2020, as the demand for sun care fell steeply in light of the COVID-19 crisis. The pandemic situation improved in 2021, and consumers were more likely to visit the beach and parks, and for longer.
One of the most notable new launches within sun care in 2021 came from the strong category leader, Beiersdorf. The producer introduced the Nivea Sun Protect & Moisture brand line, which was advertised as offering instant protection from harmful UV radiation, while also being compatible with one’s skin microbiome.
Sun care is set to continue to stabilise in 2022 and see steadily incremental retail volume and value (constant 2021 prices) growth over the forecast period. Unlike in 2020, the category is not expected to face major disruption factors in the forecast period.
Manufacturers are predicted to continue to invest in new launches in line with the major trend of offering products that claim to be good for one’s skin health. This is why it is expected that most new launches in the short to medium term will carry and push such claims, with formulas perceived to offer benefits for skin care to the fore.
Sun care products tend to be fairly expensive for many consumers, who appear to be less attached to sun care brands, compared to their choices in many other areas of beauty and personal care. This creates space for the growth of private label in sun care.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!