Sun Care in Algeria

PROSPECTS

Sun care is projected to record healthy growth over the forecast period

Sun care is expected to see a positive performance over the forecast period, especially amongst women and children, who are the main target consumers for sun care in Algeria. Growing awareness of the damage which can be caused to the skin by overexposure to the sun’s UV rays is set to contribute to the growth expected in the category over the forecast period.

Slow volume growth is expected for sun care in Algeria

In the forecast period, sun care is expected to see only a slow volume CAGR, similar to that seen in the review period. The main reason for this will be economic hardship, due to rising inflation and local currency depreciation, leading to a further decline in the purchasing power of most Algerians.

Baby and child-specific sun care is set to see the best performance

Baby and child-specific sun care is predicted to continue to see the fastest current value growth over the forecast period. This can be explained by the fact that, unlike the other products in the category, people tend to be less price-sensitive when purchasing baby and child-specific sun care products, as parents are normally willing to pay more for products used on their children, despite declining disposable incomes.

COMPETITIVE LANDSCAPE

Beiersdorf continues to lead sun care in Algeria

Sun care does not have a competitive environment with many players. Beiersdorf continued to lead in 2018, thanks to its strong brand Nivea Sun.

International brands lead, but are losing ground

Traditionally, the majority of sales of sun care products in Algeria have been accounted for by international brands. Indeed, Nivea, L’Oréal’s brands and Oriflame lead the Algerian market.

Laboratoires Venus Sapeco is gaining share in sun care

Domestic manufacturer Laboratoires Venus Sapeco consolidated its second position in sun care in 2018 through its domestic brand Venus. Indeed, Algeria’s largest local player benefited from the decreasing availability of some international brands due to restrictions on imports; therefore, gaining ground in sun care.

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