Sun Care in Algeria

PROSPECTS

Sun care is expected to see a positive performance over the forecast period

Sun care is projected to witness healthy growth over the forecast period. Consumers in Algeria are expected to gradually become more educated about how medium- and long-term exposure to the sun without any protection can increase the risk of skin cancer.

Sun care growth is expected to slow down over the forecast period

Whilst sun care is expected to see value growth over the forecast period, the CAGR is expected to be below that seen over the review period. This will be attributed to the projected continuous decline of consumer spending power, driven by local currency depreciation and rising inflation, which will not enable the category to witness greater product penetration.

Baby and child-specific sun care is expected to see the fastest growth

Baby and child-specific sun care will continue to see the fastest current value growth over the forecast period. This is explained by the fact that, unlike for the other products in sun care, people will continue to tend to be less price sensitive when purchasing baby and child-specific sun care products, as Algerian parents are always ready to make sacrifices for the comfort of their children regardless of high product prices.

COMPETITIVE LANDSCAPE

Beiersdorf AG leads sun care in Algeria

Despite growing restrictions on imports, Beiersdorf retained its leading position in sun care in 2017, thanks primarily to its best-performing and internationally recognisable brand Nivea. Thus, the brand enjoys great recognition, strong consumer loyalty and relies on direct and indirect advertising coming from French and Arab media widely watched by Algerians.

International brands continue to lose value share, beset by import restrictions and higher prices in 2017

International players Beiersdorf AG and L'Oréal did, however, continue to lose value share in 2017 as all their distributed products are imported. They were negatively impacted by two factors.

Laboratoires Venus Sapeco consolidates its position in sun care

Traditionally, international companies have accounted for the majority of sales of sun care products in Algeria and this was also the case in 2017, as Beiersdorf AG, L’Oréal and Oriflame continued to hold a large share of sun care value sales in Algeria. However, domestic manufacturer Laboratoires Venus Sapeco increased its position to rank third in 2017 through its domestic brand Venus.

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