Sales of sun care bounced back in 2021, after registering a significant decline in value and volume in sales 2020, due to the pandemic lockdowns. With consumers spending more time in the sun during 2021 than the previous year, most products within sun care recorded a double-digit current value increase.
Consumers are generally becoming more aware of the benefits of effective sun care products to fight against ageing and skin cancer and sun protection products are no longer seen as products that are used solely in the summer season and are slowly becoming an essential part of skin care routines. For instance, women are incorporating sun protection products as a part of their make-up routines.
Laboratoires Venus took the lead in sun care in 2019, and continued to maintain the lead in value terms in 2021. In fact, it saw a strong increase in its value share with its brand Venus.
Sun care will register muted but positive constant value growth over the forecast period. Factors such as an increasing population, rising urbanisation and increasing penetration of modern grocery retailers is projected to increase visibility and lead to growing product penetration.
Sun care is expected to see a slowing of retail volume growth rate over the course of the forecast period. This slowdown can be attributed to the anticipated worsening of the economic climate.
There will be an increasing blurring of lines between sun care and other beauty care products, such as facial make-up and skin care products, with these products habitually now containing high levels of sun protection. This could in particular dampen volume sales of adult sun care, as for example, if a woman wears a facial moisturiser with high sun protection, she will have no need for sun care.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sun Care
This report originates from Passport, our Sun Care research and analysis database.
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