Sun Care in Algeria

PRE-COVID-19 PERFORMANCE

Sun care continues to expand in 2019 but steep price hikes temper demand

Together with population growth, improvements in public education about skin cancer and other health risks associated with exposure to the sun’s UV rays continued to underpin the expansion of sun care in 2019. Demand was further bolstered as rising health-consciousness encouraged more Algerians to regularly partake in outdoor sports and fitness activities such as running, cycling, hiking etc.

Baby and child-specific sun care remains the most dynamic category in 2019

Baby and child-specific sun care continued to post the fastest growth in volume and current value terms in 2019. Its dynamism reflected the fact that Algerian consumers – particularly women – tend to be much more conscious of the risks of sun exposure when it comes to their children.

Beiersdorf maintains overall lead in 2019 as local players continue to gain ground

Beiersdorf remained the leading player in sun care in 2019 thanks to the success of its globally renowned brand Nivea Sun. This brand enjoys high levels of recognition and loyalty among Algerian consumers due to its longstanding reputation for quality, wide distribution, frequent innovations and consistently strong promotional support, including regular advertisements on popular French and Arabic language TV stations.

2020 AND BEYOND

COVID-19 impact

Sun care value sales at constant 2019 prices are now expected to grow by 1% in 2020 in light of the impact of COVID-19. This compares to an expected increase of 1% forecast for 2020 during research conducted at the end of 2019, before the spread of COVID-19.

Affected products within sun care

Baby and child-specific sun care is the only sun care category projected see volume sales increase in 2020. Moreover, volume growth is expected to be marginally stronger than in 2019.

Recovery and opportunities

Sun care looks set to perform reasonably well over the forecast period as a whole, with total volume sales projected to rebound in 2021 and then grow steadily towards 2024. Expansion will continue to be underpinned by population growth and better public education about how exposure to UV rays can cause skin cancer and other health problems.

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