Sun care did suffer a sales decline during the pandemic, but this was not as severe as expected. Sun care products with other added functions, such as with skin colour-correcting features, were popular, as they can be easily applied.
Sun care is one of the beauty and personal care categories that tends to have frequent new product launches. New products position themselves by emphasising differentiation in terms of format, texture and claims.
A new form of product development outside of beauty and personal care hampered the recovery of sun care in 2021. Sun protection patches, sticker-like patches that can be simply applied to the cheekbones, increased in popularity.
There is likely to be a threat to the growth of sun care, as skin care companies are increasingly including SPF ingredients in their products in order to offer multiple functions and benefits. More and more manufacturers are including sun protection ingredients, although the level of protection is often not as strong as using a separate sun care product.
Over the forecast period, sales of sun care products that can be used by the whole family are expected to grow further. Baby and child-specific sun care products, which are usually made with organic and mild ingredients, are effective, yet mild enough to be washed off easily without strong facial cleansers.
Despite the recent sharp growth in the distribution share of e-commerce, the channel is expected to continue to show strong growth in the forecast period. First purchases may happen in offline stores, because many consumers like to try out formulae before purchasing, but for repurchases, e-commerce is often used.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Sun Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!