Sun care is set to see solid but slowing retail volume and current value growth in the forecast period, with all categories present expected to increase by both measures. Sales growth is expected to remain positive as more consumers return to the pre-COVID-19 level of outdoor activity, including holidays.
The competition within sun care is fierce, and the category is reaching maturity. To constantly create consumer demand, brands are expected to continue to expand their sun care ranges with more narrowly targeted solutions for various occasions and skin issues.
In 2022, South Korea’s CPI increased by about 5% compared with 2021 according to Statistics Korea – this was a high jump compared with the pre-COVID-19 increases of around 1% (2016-2019). As economic constraints have intensified, sales of large-size sun protection products have been increasing.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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