Sun Care in South Korea

PROSPECTS

Per capita consumption shows a decline in 2017

Per capita value consumption in sun care, which showed an increase through most of the review period, showed a decline in 2017. Per capita usage of sun care products in South Korea is highest amongst Asian countries, including Hong Kong and Singapore.

Claims become more diverse in sun care

Claims in sun care are becoming more diverse, as consumers require specific functions and manufacturers are offering different types of products for various needs. In December 2016, the Ministry of Food and Drug Safety amended the sun care product labelling regulation from three PA stages to four: PA+ to PA++++.

Diversity in product types

Product types are also continuing to show diversity. Products are designed to fit each occasion and purpose, such as outdoor, for body, for face, and more.

COMPETITIVE LANDSCAPE

Domestic manufacturers dominate sun care

Domestic manufacturers dominate sun care, as products meet local consumers’ diverse needs. Local brands tend to have several types of sun care products under a single product line.

New brands could be significant

Whilst there is still a huge gap between the two leading manufacturers, AmorePacific and LG Household & Health Care, and other players, several brands showed strong performances in sun care during 2017. AHC and Atopalm are each positioned with quality mass brands, attracting consumers with their value for money.

An acquisition affects the competitive landscape

During 2017, It’s Hanbul emerged in the market. This company was formerly Hanbul Cosmetics, which acquired It’s Skin in 2017.

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