Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Sun Care in South Korea
April 2021
2020 IMPACT
Category hit hard by COVID-19 as hygiene and safety guidelines reduce the need for sun care
In 2020, demand for products in sun care plummeted. Even though over the review period sun care products were widely perceived as a must-have item to be included in consumers’ daily skin care routines, the long term use of face masks and extensive social distancing guidelines in place throughout South Korea restricted the need for products in this category.
Skip care trend reduces sun care usage but supports growth for multifunctional products
Sun care consumption habits were further segmented in 2020 due to the impact of the COVID-19 pandemic. As a result of the use of face masks and the extensive home seclusion and social distancing measures in South Korea, many consumers paired back their skin care routines, which led to the emergence of the so-called “skip care” trend.
Innovative and anti-aging sun care products are on the rise as customers seek more sophisticated products
In 2020, innovative and more advanced sun care products continued to gain visibility in South Korea. There is, for instance, a trend for physical blocking sun care products, which emerged at the end of the review period and gained popularity in 2020.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in South Korea report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Sun Care in South Korea?
Which are the leading brands in South Korea?
How are products distributed in South Korea?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Sun Care in South Korea - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Category hit hard by COVID-19 as hygiene and safety guidelines reduce the need for sun care
Skip care trend reduces sun care usage but supports growth for multifunctional products
Innovative and anti-aging sun care products are on the rise as customers seek more sophisticated products
RECOVERY AND OPPORTUNITIES
Sun care sets off on a gradual road to recovery as skip care continues to shape consumption
Vegan sun care is on the rise
Product innovation and development to focus on value added features
CATEGORY DATA
Table 1 Sales of Sun Care by Category: Value 2015-2020Table 2 Sales of Sun Care by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of Sun Care: % Value 2016-2020Table 4 LBN Brand Shares of Sun Care: % Value 2017-2020Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2017-2020Table 6 Forecast Sales of Sun Care by Category: Value 2020-2025Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2020-2025
Beauty and Personal Care in South Korea - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Sun Care
Premium Aftersun
Mass Aftersun
Premium Self-Tanning
Mass Self-Tanning
Premium Sun Protection
Mass Sun Protection
Baby and Child-specific Sun Care
Share:
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page