Consumers are becoming increasingly aware of potential sun damage in Uruguay. Traditionally Uruguayans used to go to the beach or spend all day under the sun without any protection.
Traditionally sun protection and sun care and sun care products were only available in stores during the summer season. For that reason, it was almost impossible for consumers to protect their skin from sun damage throughout the year; at least, they bought skin care products with sun protection, which were more readily available.
Contrary to what happened in other categories during 2018, where consumers looked for low-price opportunities, sun care remains a category in which consumers prefer to look for the quality, despite the unit prices. Companies can increase the quality of their products, offering more protection and longer-lasting effects, without having to decrease their unit prices to boost sales.
Urufarma and Roemmers held the leading value shares in Uruguay in 2018. Both are pharmaceutical companies that have led sun care for many years in the country.
Despite pharmaceuticals leading sun care value sales, sun care continues to be very competitive, with many brands close to each other in value sales. The majority of companies competing in this field are pharmaceutical companies, or companies that are widely known for the quality of their products.
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This industry report originates from Passport, our Beauty and Personal Care market research database.