Executive Summary

Jun 2019
PROSPECTS
Increasing awareness towards potential sun damage

Consumers are becoming increasingly aware of potential sun damage in Uruguay. Traditionally Uruguayans used to go to the beach or spend all day under the sun without any protection.

Sun protection available in store for longer periods

Traditionally sun protection and sun care and sun care products were only available in stores during the summer season. For that reason, it was almost impossible for consumers to protect their skin from sun damage throughout the year; at least, they bought skin care products with sun protection, which were more readily available.

Consumers looking for quality over prices

Contrary to what happened in other categories during 2018, where consumers looked for low-price opportunities, sun care remains a category in which consumers prefer to look for the quality, despite the unit prices. Companies can increase the quality of their products, offering more protection and longer-lasting effects, without having to decrease their unit prices to boost sales.

COMPETITIVE LANDSCAPE
Pharmaceutical companies lead sun care value sales

Urufarma and Roemmers held the leading value shares in Uruguay in 2018. Both are pharmaceutical companies that have led sun care for many years in the country.

Sun care remains a competitive category

Despite pharmaceuticals leading sun care value sales, sun care continues to be very competitive, with many brands close to each other in value sales. The majority of companies competing in this field are pharmaceutical companies, or companies that are widely known for the quality of their products.

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Sun Care in Uruguay

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Uruguay?
  • What are the major brands in Uruguay?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Uruguay - Category analysis

HEADLINES

PROSPECTS

Increasing awareness towards potential sun damage
Sun protection available in store for longer periods
Consumers looking for quality over prices

COMPETITIVE LANDSCAPE

Pharmaceutical companies lead sun care value sales
Sun care remains a competitive category

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Willingness of younger consumers to try new products boosts value sales
Consumers looking for cheaper alternatives
International players continue leading beauty and personal care
Companies launching more natural products
Economic situation will impact consumer behaviour

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources