Sun Care in Uruguay

PRE-COVID-19 PERFORMANCE

Rising awareness of dangers of sun exposure offset by impact of economic crisis

Uruguayan consumers continue to become more aware of the potential dangers of sun damage. Traditionally Uruguayans used to go to the beach or spend all day under the sun without any protection.

Demand supported by year-round availability in retail stores

Traditionally, sun protection and sun care products were only available in stores during the summer season. Consequently, it was almost impossible for consumers to protect their skin from sun damage throughout the year.

Reputation for quality key in highly competitive category

Urufarma and Roemmers continue to lead sales in sun care in Uruguay. Sun care, particularly sun protection, is a category where consumers particularly look for quality since the main purpose is to protect.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 5% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This represents a decline compared to the negative 2% forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

All sun care products are likely to suffer due to the impact of COVID-19. Baby and child-specific sun care is expected to prove most resilient, with many parents viewing sun protection as a necessity in protecting their children’s health when outdoors.

Recovery and opportunities

Sun care is expected to return to growth from 2021 as consumers begin to spend more time away from home, with retail volume sales almost regaining 2019 levels by the end of the forecast period. Consumers are generally aware of the need for sun care and healthy skin and will continue to shift towards products that not only offer efficacy but also skin care benefits.

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