As consumers continue to become more aware of their own skin conditions and the health of their skin, the purchasing process may become more protracted in sun care. Many consumers will research products online before buying and make use of online skin-type tests, plus the extensive information available, as part of the decision-making process.
E-commerce witnessed strong growth in sun care during the pandemic, albeit from a small base. This channel offers brands much opportunity to engage with existing and prospective customers and will allow them to enhance the shopping experience in the coming years.
Pharmacies like Farmashop and San Roque will remain a vital distribution channel for sun care brands in the upcoming period. With over one-third of sun care sales made in the pharmacy channel, these retailers have made considerable progress in the review period.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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