Sun Care in Uruguay

PROSPECTS

Increasing awareness towards potential sun damage

Consumers are becoming increasingly aware of potential sun damage in Uruguay. Traditionally Uruguayans used to go to the beach or spend all day under the sun without any protection.

Sun protection available in store for longer periods

Traditionally sun protection and sun care and sun care products were only available in stores during the summer season. For that reason, it was almost impossible for consumers to protect their skin from sun damage throughout the year; at least, they bought skin care products with sun protection, which were more readily available.

Consumers looking for quality over prices

Contrary to what happened in other categories during 2018, where consumers looked for low-price opportunities, sun care remains a category in which consumers prefer to look for the quality, despite the unit prices. Companies can increase the quality of their products, offering more protection and longer-lasting effects, without having to decrease their unit prices to boost sales.

COMPETITIVE LANDSCAPE

Pharmaceutical companies lead sun care value sales

Urufarma and Roemmers held the leading value shares in Uruguay in 2018. Both are pharmaceutical companies that have led sun care for many years in the country.

Sun care remains a competitive category

Despite pharmaceuticals leading sun care value sales, sun care continues to be very competitive, with many brands close to each other in value sales. The majority of companies competing in this field are pharmaceutical companies, or companies that are widely known for the quality of their products.

Files are delivered directly into your account within a few minutes of purchase.