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Country Report

Sun Care in

Sun Care in Uruguay

16 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing awareness of sun damage

During the review period, consumer awareness of the dangers of sun exposure increased. The fact that the ozone layer above Uruguay is damaged means that Uruguayans are even more exposed to UV rays, especially in summer.

Growing demand among lower income consumers

Middle and high income consumers are the traditionally buyers of sun protection products, which are relatively expensive. However, in recent years, due to increasing awareness, continuous promotional programmes and increasing temperatures, low income consumers have also started to buy sun protection products.

Decreasing aftersun and self-tanning sales

Together with increasing awareness of potential sun damage, the popularity of self-tanning is falling. Consumers are becoming more aware of the dangers of sun exposure, with having a tan thus becoming less fashionable.

COMPETITIVE LANDSCAPE

Sun care remains highly competitive

Urufarma continued to lead sun care in 2017. The company was able to maintain its leading position thanks to the popularity of its Dermaglós brand, which is perceived as offering high quality.

Focus on new innovative products to attract consumers

All leading companies are forced to continuously fight for sales share in sun care by launching new products, offering increasing protection and improving ingredients. Moreover, products are also advertised via the media, especially during summer.

Companies to continue targeting sun care

Companies continue to focus on the large sun care area, where sales are much higher compared with aftersun and self-tanning products. Over the forecast period, leading companies are expected to remain unchanged.

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Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Uruguay?
What are the major brands in Uruguay?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Uruguay - Category analysis

HEADLINES

PROSPECTS

Increasing awareness of sun damage

Growing demand among lower income consumers

Decreasing aftersun and self-tanning sales

COMPETITIVE LANDSCAPE

Sun care remains highly competitive

Focus on new innovative products to attract consumers

Companies to continue targeting sun care

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing awareness of sun damage

Growing demand among lower income consumers

Decreasing aftersun and self-tanning sales

COMPETITIVE LANDSCAPE

Sun care remains highly competitive

Focus on new innovative products to attract consumers

Companies to continue targeting sun care

Samples

Overview

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Table of Contents

Sun Care in Uruguay - Category analysis

HEADLINES

PROSPECTS

Increasing awareness of sun damage

Growing demand among lower income consumers

Decreasing aftersun and self-tanning sales

COMPETITIVE LANDSCAPE

Sun care remains highly competitive

Focus on new innovative products to attract consumers

Companies to continue targeting sun care

CATEGORY DATA

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

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