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Country Report

Sun Care in

Sun Care in Pakistan

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growing trend of skin care to prevent effects of the sun will continue driving growth

Sun care in Pakistan is more common among female consumers than male. This is because beauty and personal care is considered feminine and men are not comfortable with spending on skin care.

Increasing economic participation of women will boost demand for sun care

A key growth driver of sun care is the growing participation of women in the workforce in Pakistan. This phenomenon not only gave women more freedom to invest in self-care but more importantly increased their overall propensity to spend and consume.

Social media to play a crucial role in creating awareness of sun care

Increasing penetration of 3G/4G internet in Pakistan enabled consumers from even small towns and cities to become connected to conversations and opinions online, especially via social networking sites and blog posts. Over the review period, multiple groups of women emerged on Facebook where women discussed their beauty concerns and beauty routines, shared opinions and reviews of products and helped each other in improving their beauty and wellbeing.

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with its Pond’s sunscreen lotion

Pond’s sunscreen lotion by Unilever Pakistan Ltd led sun care due to its immense brand equity and consumer loyalty. Pond’s is considered a prestigious brand among consumers and the trust level for the quality and consistency of the product remains high.

Sun care remains fragmented with only a few established brands

Sun care in Pakistan remains nascent with many consumers still in the process of trying the product for the first time. While higher-income consumers in cities mostly prefer sun care brands advised by their dermatologists, consumers from other socioeconomic groups experiment with different brands and brand loyalty remains low.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Pakistan?
What are the major brands in Pakistan?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Pakistan - Category analysis

HEADLINES

PROSPECTS

Growing trend of skin care to prevent effects of the sun will continue driving growth

Increasing economic participation of women will boost demand for sun care

Social media to play a crucial role in creating awareness of sun care

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with its Pond’s sunscreen lotion

Sun care remains fragmented with only a few established brands

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growing trend of skin care to prevent effects of the sun will continue driving growth

Increasing economic participation of women will boost demand for sun care

Social media to play a crucial role in creating awareness of sun care

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with its Pond’s sunscreen lotion

Sun care remains fragmented with only a few established brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Pakistan - Category analysis

HEADLINES

PROSPECTS

Growing trend of skin care to prevent effects of the sun will continue driving growth

Increasing economic participation of women will boost demand for sun care

Social media to play a crucial role in creating awareness of sun care

COMPETITIVE LANDSCAPE

Unilever Pakistan Ltd leads with its Pond’s sunscreen lotion

Sun care remains fragmented with only a few established brands

CATEGORY DATA

Beauty and Personal Care in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Improved lifestyles and evolving consumer preferences drive growth in 2017

Television and social media play a crucial role in growth of beauty and personal care

International players dominate with strong brand equity and consumer loyalty

New product launches in 2017 are targeted at convenience and consumers seeking benefits

Booming fashion industry to encourage growth of beauty and personal care

MARKET DATA

SOURCES

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