Sun Care in the Czech Republic

PRE-COVID-19 PERFORMANCE

Weather rather than season determines the extent of demand for sun care

Sun care is no longer perceived purely as a seasonal product. While consumers may buy more sun care products in summer, sales depend on the weather.

Skin care concerns increase the appeal of dermocosmetics in sun care

Dermocosmetics continued to grow in importance in sun care at the end of the review period. Evolving consumer needs related to improving the appearance of their skin and treating various skin issues boosted sales of dermocosmetic sun care products.

L’Oréal and Beiersdorf leverage widely distributed trusted brands to stay ahead of the field

L’Oréal Ceska Republika maintained a narrow retail value share lead over Beiersdorf in 2019. Both players leveraged well-known and trusted brands like Garnier Ambre Solaire and L’Oréal Paris Solar, and Nivea Sun and Eucerin, respectively.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 13% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Sun care is expected to see negative growth in retail volume and value sales at constant 2019 prices over 2020 as a whole. One exception is baby and child-specific sun care, which is set to see only a moderate decrease in retail volume sales and a rise in retail value sales at constant 2019 prices over the year.

Recovery and opportunities

Sun care is expected to recover quickly from the slump in sales caused by the COVID-19 lockdown. Sun protection, aftersun and self-tanning are projected to see strong growth in retail value sales at constant 2019 prices in 2021, before increments stabilise as the forecast period progresses.

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