Sun Care in the Czech Republic

PROSPECTS

A warm summer and dynamic growth of aftersun drive sun care sales in 2017

Sun care in the Czech Republic generated moderate growth in 2017 after a weak summer period, which was witnessed during 2016. Sun protection benefited from this the most, while aftersun brands were increasingly sought after due to rising consumer awareness and stronger brand availability.

Infrared filters to become valid addition for sun protection over forecast period

More natural or enviro-friendly product ingredients witnessed slowly growing demand in 2017, while convenient product application and spreadability were also increasingly important for Czech consumers. This favoured oils, and lotions or creams with hydrating properties, which still needed to be offered for a reasonable price to become popular.

Sun care alternatives strengthen in terms of availability

Adult sun care witnessed growing competition from baby and child-specific sun care brands, which were increasingly used by the entire family rather than just for children. Total sun care brands faced rising competition from substitute products, particularly within skin care, which had a sun protection factor as a specific benefit, which was considered sufficient protection during a warm day at work.

COMPETITIVE LANDSCAPE

Product reviews and recommendations to play an increasingly important role

Product tests conducted by independent magazines, reporters of bloggers will play an increasingly important role over the forecast period and may be partially responsible for changing share among the major sun care manufacturers and their top-selling brands. This is because consumers increasingly look for product recommendations and reviews, especially as the price is slowly becoming less important and product efficiency, resistance to water or convenience of application are growing in popularity.

Price promotions and discounts remain highly popular

Czech consumers actively sought out best prices of their favourite products and those that offered best value for money with sufficient protection in 2017. Hence, price promotions and discounts were highly popular in 2017, as consumers searched for good deals both online as well as in retailers.

Private label expected to grow

Private label sun care in the Czech Republic strengthened its value share over the course of the review period, despite a slight dip in 2017. Growth was mainly facilitated by drugstore brands, which were increasingly trusted by and recommended by consumers.

Files are delivered directly into your account within a few minutes of purchase.