Sales of sun care products recorded further growth in 2021 despite the travel restrictions, home seclusion and the absence of inbound tourists (especially from Libya and Algeria) due to the hot climate in Tunisia. Sun protection remained the most popular product due to the climate, whilst baby and child-specific sun care registered the strongest growth as parents were willing to spend to ensure a high level of protection for their children.
Category growth was, however, limited by ongoing COVID-19 restrictions in 2021. Tunisians tend to go to the beach at the weekend.
In 2021, a few companies entered the self-tanning market in Tunisia as a tan without the damaging effect of the sun is increasingly appealing to more health-conscious consumers in the country, especially in the wake of the pandemic . Beiersdorf, for instance, introduced a Nivea self-tanning product with carotene, whilst Eveline launched Eveline Brazilian Body.
Further value and volume growth is expected in the sun care market in Tunisia over the forecast period as sun care products are considered essential in the hot climate in the country and they are used from spring to autumn. Growth will also be supported by the return to normal life after COVID-19, more time spent outdoors and the resumption of travel.
The absence of tourists for the last two years of the review period, especially Algerian and Libyan tourists, impacted the growth of the sun care market in Tunisia. The country borders with Algeria and Libya will officially reopen by next year, allowing tourists to visit Tunisia and support sun care growth over the period to 2026.
Future growth of sun care is also expected to be driven by the wide product selection available in the country, which will continue to expand. Manufacturers are anticipated to launch innovations, including products that are easy to apply, and ones that offer added-value and additional benefits, such as antioxidant properties and natural ingredients.
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Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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