Sun Care in Tunisia

PROSPECTS

Consumer awareness of sun care products is relatively high

Consumer awareness of the need to use sun care products is relatively high in Tunisia, especially compared with other markets in the MENA region. Sales increase during the spring and summer, yet some households have also started to purchase sun care products even in the autumn and winter, as consumers have become more conscious of the negative effects of sun exposure.

Growth in tourism will benefit sun care

The return of tourists to Tunisia contributed to some extent to the dynamism of sun care in 2018, with inbound arrivals seeing significant growth. As Tunisia’s security situation is improving, it is expected that tourism will see healthy growth over the next five years, with this also benefiting sales of sun care products in the country.

Sun protection dominates; a smarter and more advanced offer is seen

Sun protection is expected to remain the dominant category within sun care over the forecast period. This category has a wide base of regular consumers in Tunisia, mainly women, who use sun protection products on a daily basis to protect their skin.

COMPETITIVE LANDSCAPE

Société Argania leads sun care in Tunisia

Société Argania was the leading player in sun care in value terms in 2018. The company offers a wide range of products under the Avéne brand.

International players lead sun care

In 2018, sun care in Tunisia continued to see international players lead. Such companies have established strong brand reputations through various sun care brands, such as Avéne, Nivea Sun, SVR and Daylong.

Collaboration with social media influencers is used to keep up with the competition

During the summer, some sun care brands collaborate with beauty bloggers by sending them their new product developments. These consumers are the first to try products and give their opinions through their social media pages.

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