Sun Care in Tunisia

PROSPECTS

Sun care benefits from consistently high temperatures in Tunisia

Sun care in Tunisia is expected to continue performing strongly over the forecast period, mainly because the country experiences high temperatures all year round. Tunisian women in particular tend to regularly use sun care products in order to protect their skin from damage caused by exposure to the sun’s harsh rays.

Sun protection set to remain the dominant sun care category

Sun protection will remain the dominant category within sun care over the forecast period. This category has a wide base of regular consumers in Tunisia, mainly women who use sun protection products on a daily basis to protect their skin.

Premium sun care products expect to perform well over the forecast period

While mass brands will remain dominant in sun care over the forecast period, it is expected that the premium segment will continue to develop positively. Tunisians are becoming more aware that mass sun care brands often contain potentially harmful chemicals, and this is leading some to choose premium products made with natural ingredients.

COMPETITIVE LANDSCAPE

Arem Group remains the leading player in sun care

Arem Group remained the leading player in sun care in value terms in 2017. The company offers a wide range of products under the Nivea Sun and Nivea Baby brands.

International brands dominate sun care in Tunisia

International brands continued to dominate sun care in Tunisia in 2017. International brands are widely distributed via multiple retailing channels in the country, and are also highly active in terms of innovation and advertising.

Innovation seen as essential for success in sun care

Innovation is considered to be one of the most effective competitive strategies in sun care in Tunisia. Most key players in this category offer wide ranges of sun protection products with varying SPF levels in different pack sizes.

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