Sun Care in Tunisia

PRE-COVID-19 PERFORMANCE

In 2019, consumer awareness of sun care products continues to grow, as they increasingly demand protection from the dangers of the sun

Sales increased during the spring and summer in 2019, yet some households also started to purchase sun care products in the autumn and winter, in line with consumers becoming more conscious of the negative effects of sun exposure. Furthermore, consumers adopting healthier lifestyles means they have less hesitation in buying sun protection and after sun items.

In 2019, international players lead sun care through established offerings, limiting the presence of local players on the landscape

Sun care in Tunisia continued to see international players lead in 2019. Such players have established strong brand reputations through various sun care brands, such as Avéne, Nivea Sun, SVR and Daylong.

Players collaborate with social media bloggers and influencers to boost growth and awareness of their offerings in 2019

Some sun care brands in Tunisia, such as Avéne, collaborate with beauty bloggers by sending them their new product developments, enticing them to review the items. These bloggers are often among the first to try products, giving their opinions about the items on their social media pages, increasing reach for the brand.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to grow by 3% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This aligns to an expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

Due to lockdown being in place during Q1 of 2020, sales in sun protection initially took a decline. This decline was aligned to consumers staying indoors, having less need for sun protection.

Recovery and opportunities

Sun care is predicted to record growth during 2020, despite travel restrictions and lockdown bought about by COVID-19. In 2021, growth is predicted to increase further, and it will do so across the rest of the forecast period, increasing year-on-year.

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