Executive Summary

Jun 2019
PROSPECTS
Consumer awareness of sun care products is relatively high

Consumer awareness of the need to use sun care products is relatively high in Tunisia, especially compared with other markets in the MENA region. Sales increase during the spring and summer, yet some households have also started to purchase sun care products even in the autumn and winter, as consumers have become more conscious of the negative effects of sun exposure.

Growth in tourism will benefit sun care

The return of tourists to Tunisia contributed to some extent to the dynamism of sun care in 2018, with inbound arrivals seeing significant growth. As Tunisia’s security situation is improving, it is expected that tourism will see healthy growth over the next five years, with this also benefiting sales of sun care products in the country.

Sun protection dominates; a smarter and more advanced offer is seen

Sun protection is expected to remain the dominant category within sun care over the forecast period. This category has a wide base of regular consumers in Tunisia, mainly women, who use sun protection products on a daily basis to protect their skin.

COMPETITIVE LANDSCAPE
Société Argania leads sun care in Tunisia

Société Argania was the leading player in sun care in value terms in 2018. The company offers a wide range of products under the Avéne brand.

International players lead sun care

In 2018, sun care in Tunisia continued to see international players lead. Such companies have established strong brand reputations through various sun care brands, such as Avéne, Nivea Sun, SVR and Daylong.

Collaboration with social media influencers is used to keep up with the competition

During the summer, some sun care brands collaborate with beauty bloggers by sending them their new product developments. These consumers are the first to try products and give their opinions through their social media pages.

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Sun Care in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Tunisia?
  • What are the major brands in Tunisia?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Tunisia - Category analysis

HEADLINES

PROSPECTS

Consumer awareness of sun care products is relatively high
Growth in tourism will benefit sun care
Sun protection dominates; a smarter and more advanced offer is seen

COMPETITIVE LANDSCAPE

Société Argania leads sun care in Tunisia
International players lead sun care
Collaboration with social media influencers is used to keep up with the competition

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Sun Care: % Value 2014-2018
Table 5 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 7 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Inflation sparks strong value growth in 2018
Affordable product offerings continue to gain ground
Henkel-Alki Tunisie continues to lead beauty and personal care
Health and beauty specialist retailers continues to lead distribution
A bright outlook for beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources