Executive Summary

Jun 2019
PROSPECTS
Sun care continues to be seasonal

Seasonality continues to be high within sun care, reflecting the climate in Romania, which has cold weather for more than half of the year. Demand for sun care products remains concentrated during the June-September period.

Sun protection dominates sales

Sun protection leads sales, as consumers are increasingly aware and concerned about the effects of UV exposure, leading to sun protection being perceived as a necessity and not a luxury.

Aftersun sees the fastest growth

Sales of aftersun benefit from the fact that many consumers use low SPF sun protection, or none at all, in order to get a suntan, and in some cases suffer from over-exposure..

COMPETITIVE LANDSCAPE
Beiersdorf Romania SRL holds the top position

Beiersdorf Romania SRL leads sales of sun care, with broad product lines, affordable prices offering value for money and a strong distribution network, covering the main channels across the country. Nivea has sought to combine the need for protection with the desire for tanning with Nivea Protect & Bronze, which provides effective protection against solar radiation while accelerating tanning through stimulating the skin’s production of melanin.

Farmec has a strong position in sun care

Farmec SA is the leading domestic player in sun care. It has extended the well-known brand Gerovital into this category under the Gerovital Sun line, aiming to benefit from consumer recognition of the Gerovital brand as providing health benefits by limiting the negative effects of UVA/UVB radiation, such as sunburn, skin dehydration and pigmentation, and premature skin ageing.

Private label is negligible

Private label does not represent a threat to the leading brands, as consumers favour branded products that they can trust regarding something as important as protecting their skin from the effects of UVA/UVB radiation. The small size of the category and its high seasonality also represent disincentives for retailers to offer private label products, along with strong sales of cheap products through outdoor markets, which are abundant along the seashore during the summer holidays.

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Sun Care in Romania

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Romania market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Romania?
  • What are the major brands in Romania?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Romania - Category analysis

HEADLINES

PROSPECTS

Sun care continues to be seasonal
Sun protection dominates sales
Aftersun sees the fastest growth

COMPETITIVE LANDSCAPE

Beiersdorf Romania SRL holds the top position
Farmec has a strong position in sun care
Private label is negligible

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Growth in the economy drives sales
Consumer demand moving towards healthy lifestyles
International companies dominate the landscape
New launches meet demand for natural and healthy products
Beauty and personal care is expected to see a trend towards premiumisation

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources