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Country Report

Sun Care in

Sun Care in Romania

17 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sun care hampered by a lack of consumer education and weak purchasing power

Sun care in Romania, as in other European markets, continued to witness the launch of innovative products in 2017. When buying sun care, consumers take into account several factors, for example SPF, brand name, product format and additional benefits.

Sun protection once again the best performing category

While sun care continued to record solid current value growth in 2017, some categories performed better than others, for example sun protection, largely due to consumers becoming increasingly aware that exposure to UV rays is linked with premature ageing. In addition, the category benefited from manufacturers offering a wide range of products.

COMPETITIVE LANDSCAPE

Vast range of products available for different age groups and skin types

Demand for sun care products in Romania has increased due to general concerns about skin health and educational campaigns in the media regarding the dangers of prolonged exposure to the sun without any protection. This has increased consumer awareness and led to a change in perception, with Romanians increasingly seeing these products as a necessity rather than a luxury despite their low budgets for non-food products.

Opportunities for manufacturers

This rising demand for sun care offers manufacturers various opportunities. More and more consumers are seeking products with a higher SPF due to becoming better educated about the dangers of exposure to the sun and are willing to spend more on obtaining these.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Romania?
What are the major brands in Romania?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Romania - Category analysis

HEADLINES

PROSPECTS

Sun care hampered by a lack of consumer education and weak purchasing power

Sun protection once again the best performing category

COMPETITIVE LANDSCAPE

Vast range of products available for different age groups and skin types

Opportunities for manufacturers

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 7 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 8 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sun care hampered by a lack of consumer education and weak purchasing power

Sun protection once again the best performing category

COMPETITIVE LANDSCAPE

Vast range of products available for different age groups and skin types

Opportunities for manufacturers

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Romania - Category analysis

HEADLINES

PROSPECTS

Sun care hampered by a lack of consumer education and weak purchasing power

Sun protection once again the best performing category

COMPETITIVE LANDSCAPE

Vast range of products available for different age groups and skin types

Opportunities for manufacturers

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

SOURCES

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