While traditionally the regular use of sun care products in Romania has been confined mainly to women, the forecast period is expected to see significant numbers of men start to use such products on a more regular basis as well. This trend is linked to the higher levels of education about the importance of using sun protection to prevent sunburn and skin damage and minimise the chances of developing potentially dangerous skin cancers later in life.
During the forecast period, an increasingly wide range of sun protection brands are expected to offer their most popular products in spray formats. This involves using innovative packaging with an aerosol cap that can spray the product directly onto the skin, with marketing materials claiming that this provides for more even coverage and more economical usage.
The forecast period is expected to see the rise of tinted sun protection, products which have already become popular in various other European countries. The appeal of these products is based on their double benefits in terms of serving primarily as sun protection but also adding the advantages of self-tanning to the mix.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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