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Chemists/pharmacies continued to be the main distribution channel for sun care products in 2019. This was being helped by the fact that dermocosmetic sun care products experienced significant growth in popularity among Romanian consumers, outperforming the mass brands in this category.
There is still quite a strong element in Romania of the use of sun protection products being perceived as seasonal, mostly influenced by the outside temperature and the intensity of the daily sunlight. Romanian consumers therefore mainly use sun protection when they go to the seaside and do not tend to integrate the use of this product into their daily personal care routine.
Personal care in Romania is characterised by the curiosity of consumers to try out innovative products in different categories. When it comes to sun care, innovation levels increased considerably throughout the review period.
Sales of sun care are now expected to decline by 7% in 2020 at constant 2019 prices in light of the impact of COVID-19. This compares to the 4% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All areas of sun care will see declining value sales in 2020 at constant 2019 prices, when they were all recording positive growth a year earlier, with COVID-19 seeing people staying indoors a lot more than usual as well as having major restrictions placed on travel. Premium products will see worse performances than mass products across the category, with consumers also affected by financial considerations against the backdrop of an uncertain economic outlook due to the measures implemented to slow the spread of COVID-19.
After the fall in demand in 2020, as travel stopped and people were confined to their homes, value growth will immediately return to positive rates in 2021 at constant 2019 prices. Growth rates for the rest of the forecast period after 2020 will even outpace the performances predicted for these years during research conducted at the end of 2019 before the spread of COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.