In 2021, sun care recorded double-digit current value growth in line with the relaxation of travel restrictions, both global and domestic. As a wider proportion of the country got vaccinated, Romanians were keen to resume travel, thus boosting sales of sun care products, especially that of sun protection.
There is still quite a strong element in Romania of sun protection products being perceived as seasonal, mostly influenced by the outside temperature and the intensity of the daily sunlight. Romanian consumers therefore mainly use sun protection when they go to the seaside and do not tend to integrate the use of this product into their daily personal care routine.
Personal care in Romania is characterised by the curiosity of consumers to try out innovative products in different categories. When it comes to sun care, innovation levels increased considerably throughout the review period.
Over the forecast period, sun care will see growing popularity due to the perception of its importance in everyday use. A growing number of consumers are becoming aware of the damaging effects of UV rays and the impact they have regarding aging skin.
Sales of sun care via e-commerce is expected to continue to grow during the forecast period as consumers continue to use the channel for safe and convenient shopping. During the pandemic, retailers, especially chemists/pharmacies, started offering consumers the possibility of e-commerce shopping for their products.
With sun protection products seen as important ones due to preventing the skin from being damaged by harmful UV rays, it is felt that they need to be strictly regulated to ensure effective results when used by consumers. As such, it is expected that changes in the European regulations regarding sun care products could be implemented over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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