After having posted steep declines in 2020 due to lockdown measures and home seclusion, sun care saw total volume and current value sales rebound in 2021 as Hungarians spent more time outdoors and started travelling more frequently in line with the easing of the COVID-19 pandemic. Continued uncertainty surrounding international travel restrictions and more cautious attitudes to discretionary spending led many consumers to choose staycations over foreign holidays.
Because self-tanning products are not regarded as essential and are mainly used to achieve a tanned look quickly before social gatherings such as parties and weddings, this category was particularly hard hit by the negative economic impact of COVID-19 and the home seclusion trend in 2020. In 2021 it showed a robust return to growth in volume and current value terms as economic recovery strengthened consumer confidence and spending power and people began regularly socialising again following the rollout of vaccines and the easing of public health restrictions.
Despite rising health-consciousness, aftersun remained a niche category in Hungary in 2021. While it showed a markedly improved performance as compared to 2020, demand continued to be hampered by low awareness of the specific benefits of these products among Hungarians.
Sun care looks set to record impressive growth in total volume and current value sales from 2022 onwards. Overall expansion will be underpinned by buoyant demand in sun protection, which will continue to benefit from rising awareness of the risks that sun exposure poses in terms of skin cancer and damage to the skin.
Tinted products are expected to gain ground in sun protection over the forecast period. The rising incidence of acne and other types of skin irritation caused by the wearing of face masks and environmental factors will help to boost demand for such products, which tend to have water-based and hypoallergenic formulas.
Like other beauty and personal care categories, as Hungarians become more health-conscious and more worried about the environmental impact of their consumption habits over the forecast period sun care is expected to see increased interest in products that are made with natural ingredients and contain fewer potentially harmful chemicals. In addition to introducing new products that meet these demands, manufacturers will respond by reformulating established brands to remove substances like parabens, oxybenzone and octinoxate.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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