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Country Report

Sun Care in

Sun Care in Hungary

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Stagnation in sun care

Sun care saw slow volume and current value growth in 2017. The category was negatively affected by the performance of self-tanning.

Different performances

Self-tanning suffered a volume decline in 2017, which was due to the decreasing range of products and the increasing popularity of beauty salon services. Sun protection and aftersun for adults showed moderate growth, mainly due to unit price growth, whilst volume sales increased only marginally.

Raising awareness

Too much time spent in the sun without proper protection can cause sunburn and even more serious issues. Frequent media education campaigns help to emphasise the importance of sun protection for both children and adults.

COMPETITIVE LANDSCAPE

Multinational brands lead

In 2017, sun care was led in value terms by Beiersdorf with its Nivea Sun brand. Although Nivea Sun self-tanning products were no longer available in 2017, it was still the most popular sun care brand in Hungary.

Private label success

Sun care is dominated by mass brands, with premium products accounting only for a marginal value share. Thanks to the wide range of good-quality mass products and the fact that cheaper products are believed to offer similar efficiency to more expensive goods, consumers tend to choose mass brands.

Developments to maintain interest

New products are predicted to perform well in the short term, attracting buyers who demand more sophisticated products, such as skin-friendly sun care products. The key focuses of product development will be sun protection and natural ingredients, as consumers want products which moisturise and nourish their skin.

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Samples

Sun Care Market Sample Report Sun Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Sun Care in Hungary?
What are the major brands in Hungary?
What is the most common sun protection factor?
How are sales of self-tanners performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Sun Care in Hungary - Category analysis

HEADLINES

PROSPECTS

Stagnation in sun care

Different performances

Raising awareness

COMPETITIVE LANDSCAPE

Multinational brands lead

Private label success

Developments to maintain interest

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2012-2017
Table 2 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 3 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Sun Care: % Value 2013-2017
Table 5 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 6 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 8 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

The expansion of the beauty and personal care market

The digital era in beauty and changing expectations

Competing giants and channels

Constant renewal

Stable future growth

MARKET DATA

Table 9 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 11 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 12 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 14 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Sun Care in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Stagnation in sun care

Different performances

Raising awareness

COMPETITIVE LANDSCAPE

Multinational brands lead

Private label success

Developments to maintain interest

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Sun Care in Hungary - Category analysis

HEADLINES

PROSPECTS

Stagnation in sun care

Different performances

Raising awareness

COMPETITIVE LANDSCAPE

Multinational brands lead

Private label success

Developments to maintain interest

CATEGORY DATA

Beauty and Personal Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

The expansion of the beauty and personal care market

The digital era in beauty and changing expectations

Competing giants and channels

Constant renewal

Stable future growth

MARKET DATA

SOURCES

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