Sun Care in Hungary

PRE-COVID-19 PERFORMANCE

Growth hampered by awareness of when to use sun protection in 2019

Sun care recorded modest current value growth in Hungary in 2019, with the majority of product areas also seeing modest growth. Baby and child-specific sun care and aftersun were the best performers, while self-tanning saw a current value decline in 2019, driven exclusively by mass self-tanning.

Drugstores/parapharmacies grow share of sun care in 2019

Drugstores/parapharmacies saw continued value share growth in sun care in 2019. This reflected consumers’ preference to purchase sun care products via a trusted channel due to the potential health risks of using ineffective products.

Leading players maintain positions due to brand strength and dominance of mass products in 2019

Beiersdorf maintained its long-term lead in sun care in Hungary in value terms, thanks to its broad product range and focus on constant innovation. L’Oréal Magyarország consolidated its second-place position with double-digit value growth and the continued strength of its Garnier brand.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 18% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

All areas of sun care are expected to see a fall in both retail volume and value growth at constant 2019 prices in 2020, due to the impact of COVID-19, with double-digit falls for all areas except baby and child-specific sun care.

Recovery and opportunities

Double-digit volume growth is expected to return for the majority of areas within sun care in 2021 as consumers spend more time away from home. Volume growth is then expected to outpace value growth for the remainder of the forecast period.

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