Sun Care in Hungary

PROSPECTS

SPFs everywhere

Sun care saw stable growth over the review period, thanks to the fact that sun protection received increased attention in Hungary. Sun care products are becoming even more sophisticated, and they are available in various product formats, such as gels, lotions, sprays, mousses and roll-ons.

Not only seasonal demand

Demand for sun care products highly correlates with the summer weather. Based on one study, more than half of Hungarians use sunscreen at least occasionally, but the majority of purchases are made before holidays.

Secondary products

Besides sun protection, there has been increasing demand for aftersun and self-tanning products. Thanks to the generally higher income levels in Hungary, customers can increasingly afford to also buy secondary sun care products.

COMPETITIVE LANDSCAPE

Mass dominance

Beiersdorf managed to maintain its long-term lead in sun care in Hungary in value terms in 2018, thanks to constant innovation in its product range. In 2018, Nivea launched many new products, including two variants of self-tanning products, a facial sun protection cream, and a new roll-on format, to add to its existing baby and child-specific sun care product range.

Novelty by Nivea

Nivea Sun Q10 Anti-Age & Anti-Pigments offers protection against sun exposure and other UV-induced facial skin damage, such as wrinkles or pigment spots. It has been developed especially for sensitive facial skin.

Good value for money

Sundance, a private label line from dm-Drogerie Markt, has seen an outstanding performance in the market. It offers novelties in every new summer season, and thanks to its good product quality, it is able to compete with commercial brands.

Files are delivered directly into your account within a few minutes of purchase.