Competitive Landscape
Leading Manufacturers Maintain Their Positions as Sun Care Concentration Remains Stable
Sun care in Norway remained moderately concentrated in 2025, with no major structural shifts in leadership. The category is led by established multinational manufacturers and strong pharmacy-positioned brands, reflecting a stable competitive environment.
Pharmacy-Led Brands and Self-Tanning Innovation Fuel Growth Opportunities
The top two brands maintain their leading positions through a combination of clinical efficacy, trusted pharmacy distribution and targeted product portfolios. Perrigo Norge benefits from its pharmacy-orientated approach, emphasising dermatologically tested sun protection with high SPF and sensitive-skin suitability, which resonates strongly with Norwegian consumers aware of melanoma risks.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Norway - Category analysis
Key Data Insights
Norwegian Consumers Embrace Year-Round Tanning Amid Stable Summer Conditions
Norwegian Consumers Embrace Year-Round Tanning Amid Stable Summer Conditions
Adult Sun Care Leads Sales as Self-Tanning Shifts to Lifestyle Positioning
Cosmica and Glöd Drive Trust and Lifestyle Trends Shaping Sun Care Growth
Norwegian Consumers to Drive Steady Growth with Rising Purchasing Power
Adult Sun Care Will Dominate Sales, While Self-Tanning Continues Evolving into a Year-Round Ritual
Multifunctionality and Sustainability to Reshape Product Innovation and Consumer Expectations
Leading Manufacturers Maintain Their Positions as Sun Care Concentration Remains Stable
Pharmacy-Led Brands and Self-Tanning Innovation Fuel Growth Opportunities
Pharmacies Lead Sun Care Sales, While E-Commerce Sees the Fastest Growth
Beauty Specialists and Selective Retail Capitalise on Self-Tanning Lifestyle Trends
Online Pharmacy Platforms Enhance E-Commerce Growth Amid Evolving Consumer Habits
Beauty and Personal Care in Norway - Industry Overview
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Key Data Insights
Norwegian Consumers Drive Premium Growth Amid Steady Economic Conditions
Sales in Biggest Category Skin Care Driven by Ingredient-Led and Wellness Trends
Brands Leverage Lifestyle and Digital Engagement to Capture Consumer Loyalty
Norwegian Consumers to Drive Premium and Pharmacy Growth through Value-Focused Choices
Skin Care Will Continue to Be the Leading Category in Value Terms
Brands to Leverage Omnichannel and Influencer Strategies to Capture Evolving Consumer Loyalty
L’Oréal and Orkla Strengthen Their Positions through Broad Portfolios and Innovation
Sustainability and Omnichannel Strategies Strengthen Brand Loyalty
Fragmentation and Innovation Drive Competitive Dynamics and Growth Opportunities
Specialist Sustain Their Dominance Amid Shifting Shares
Retail E-Commerce Continues Growing, Driven by Its Convenience and Omnichannel Operations
Discounters and Omnichannel Specialists Reshaping Retail Landscape in 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!