Executive Summary

Jun 2019
PROSPECTS
Record-breaking spring and summer results in booming growth

Sales of sun care in 2017 were saved by a warm and sunny autumn, which resulted in strong performance. However, the strong growth of 2017 was surpassed by even more dynamic growth in 2018.

Higher-factor sun protection continues to add value

Aside from an extraordinary spring and summer, sun care has benefited from rising demand for higher-factor sun protection throughout the review period. Higher SPF sun protection is already the most common choice for fair-skinned Norwegians, but rising media attention and government recommendations have resulted in further growth.

Focus on natural products and personalised service benefits pharmacies

Despite the fact that more than half of total value sales of sun care is already derived from the pharmacy channel, the channel continued to display highly dynamic performance in 2018. The pharmacy channel, similar to health authorities, is regarded with high respect by Norwegian consumers.

COMPETITIVE LANDSCAPE
L’Oréal Norge consolidates leading position

The Norwegian subsidiary of the international beauty giant, L’Oréal, continued to lead value sales of sun care in 2018. The company has a comparatively wide range of brands, present in all channels.

Pharmacy brands continue to gain value share

Pharmacies have gained in popularity throughout the review period by focusing on more premium-positioned and natural products along with a service-orientated customer experience. As a result, pharmacy brands, such as Vichy, Cosmica and Cliniderm, have augmented their positions throughout most of the review period.

Most non-pharmacy brands lose value share

The growth of pharmacy brands within sun care has been so notable that almost all other sun care brands sold through other channels, such as Nivea, Clarins and Dove, have registered declining value share. This is despite strong value sales development in 2017 and 2018.

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Sun Care in Norway

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Norway market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Norway?
  • What are the major brands in Norway?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Norway - Category analysis

HEADLINES

PROSPECTS

Record-breaking spring and summer results in booming growth
Higher-factor sun protection continues to add value
Focus on natural products and personalised service benefits pharmacies

COMPETITIVE LANDSCAPE

L’Oréal Norge consolidates leading position
Pharmacy brands continue to gain value share
Most non-pharmacy brands lose value share

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Consumers trade up resulting in continued stable value growth in 2018
Low-cost store concepts boom in popularity
Beauty giants control competitive landscape but losing share
Niche selective brands display the most dynamic growth
Stable value growth expected

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources