Sun Care in Norway

PROSPECTS

Record-breaking spring and summer results in booming growth

Sales of sun care in 2017 were saved by a warm and sunny autumn, which resulted in strong performance. However, the strong growth of 2017 was surpassed by even more dynamic growth in 2018.

Higher-factor sun protection continues to add value

Aside from an extraordinary spring and summer, sun care has benefited from rising demand for higher-factor sun protection throughout the review period. Higher SPF sun protection is already the most common choice for fair-skinned Norwegians, but rising media attention and government recommendations have resulted in further growth.

Focus on natural products and personalised service benefits pharmacies

Despite the fact that more than half of total value sales of sun care is already derived from the pharmacy channel, the channel continued to display highly dynamic performance in 2018. The pharmacy channel, similar to health authorities, is regarded with high respect by Norwegian consumers.

COMPETITIVE LANDSCAPE

L’Oréal Norge consolidates leading position

The Norwegian subsidiary of the international beauty giant, L’Oréal, continued to lead value sales of sun care in 2018. The company has a comparatively wide range of brands, present in all channels.

Pharmacy brands continue to gain value share

Pharmacies have gained in popularity throughout the review period by focusing on more premium-positioned and natural products along with a service-orientated customer experience. As a result, pharmacy brands, such as Vichy, Cosmica and Cliniderm, have augmented their positions throughout most of the review period.

Most non-pharmacy brands lose value share

The growth of pharmacy brands within sun care has been so notable that almost all other sun care brands sold through other channels, such as Nivea, Clarins and Dove, have registered declining value share. This is despite strong value sales development in 2017 and 2018.

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