Sun Care in Norway

PRE-COVID-19 PERFORMANCE

Government campaigns highlighting the need for sensible sun protection boosts sales

Sun care, by its very definition, is seasonal to the hot summer months. For example, in 2018 Norway saw an exceedingly long and warm summer, whereas this was not the same in 2019, However, growth was still boosted in 2019 by the fact Norwegian consumers are increasingly using sunscreen following awareness campaigns from the government and advice from professionals (such as staff in pharmacies) about the need to protect the skin from sun damage.

Pharmacy channel benefits sun care due to high training of staff and consumer education in sun care

As seen across other categories in beauty and personal care, the growth of the increasingly popular pharmacy channel in Norway is also benefitting sun care. The drivers for this are consistent in the high customer service, focus on natural products, and wide variety of both mass and premium brands which pharmacies offer.

L'Oréal maintains top place, but sees some small value loss due to competition from the pharmacy channel

L'Oréal Norge AS continued to lead in 2019, thanks to its extensive portfolio of brands and products across both mass and premium segments, and all channels. The players premium pharmacy brands, Vichy and La Roche-Posay continued to record strong sales, with Vichy maintaining its top brand spot.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 6% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 3% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

By its very nature, the sales of sun care are dependent on consumers spending time outside in sunny weather and holidaying in hot destinations. Both of these have been hindered by lockdowns and travel restrictions caused by COVID-19, and therefore sales of sun care have been restricted overall.

Recovery and opportunities

Due to the need-related drivers of the category, along with the direct challenges it faces from COVID-19 associated restrictions, sun care has little room to compensate in the short-term. Recovery within the category is expected to occur over the forecast period, although this will be season dependent and will also depend on to what extend travel restrictions will remain in place and for how long.

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