After an outstanding year in 2020 as COVID-19 took hold, sun care sales contracted slightly in current value terms in 2021. The pandemic prevented Norwegians from travelling abroad, resulting in a spike in holidays in Norway which shifted virtually all sun care sales to the domestic market, as opposed to foreign destinations where it is often purchased.
Sun protection saw a modest decline in current value sales in 2021, although a shift to products with higher SPF ratings has continued to add value. This trend has been gaining momentum for several years thanks to the influence of advice from pharmacists and government campaigns to improve public education about the risk factors associated with skin cancer.
Self-tanning grew only marginally in current value terms in 2021 after a bumper year in 2020. Overall, current value sales remained higher than pre-pandemic levels as demand remained solid.
Sun care is expected to see total volume and current value sales decline further in 2022 as the category adapts to more normal living patterns. Norwegians will be resume travelling abroad to sunnier climes, which will continue to depress domestic demand for sun protection and aftersun products.
Following several years of health awareness campaigns from the government and advice from professionals, mainly in pharmacies, Norwegians are increasingly using sun care for outdoor activities not just when holidaying. The country has one of the highest incidences of skin cancer/melanoma per capita in the world, a factor that will only encourage consumers to use sun care on a more regular basis.
Norwegians are becoming more aware that certain chemicals traditionally used in sun care products can be harmful to human health and the environment, particularly the oceans. Accordingly, products that are made with natural ingredients and exhibit a genuine commitment to sustainability in areas like packaging, sourcing and manufacturing methods should continue to gain popularity in this category over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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