COVID-19 had a very positive impact on sun care in Norway in 2020, with the category as a whole showing a significantly improved performance in volume and current value sales terms as compared to 2019. This was partly because the pandemic led many Norwegians to choose staycations over foreign holidays (these products are often purchased in destination countries by holidaymakers).
Sun protection remained by far the largest category in 2020, and was the primary beneficiary of changes in consumer behaviour brought about by COVID-19. Its performance in current value growth terms was also bolstered by rising demand for products with higher SPF ratings.
Self-tanning also benefited from COVID-19 in 2020. Tanning salons – including those that offer spray tan services – were among the non-essential businesses forced to temporarily close during the early stages of the pandemic.
Sun care is expected to see total volume and current value sales decline sharply in 2021. This is mainly because Norwegians will be eager to resume travelling abroad to sunnier climes as the threat from COVID-19 recedes, which will depress domestic demand for sun protection and aftersun products.
Chemists/pharmacies looks set to remain the dominant distribution channel in sun care, and should continue to record steady value share gains over the forecast period. Norwegians have a strong appreciation for the expert advice available in this channel, which is especially important in the case of sun protection and aftersun given the health-oriented aspects of these product types.
Norwegians are becoming more aware that certain chemicals traditionally used in sun care products can be harmful to human health and the environment, particularly the oceans. Accordingly, products that are made with natural ingredients and exhibit a genuine commitment to sustainability in areas like packaging, sourcing and manufacturing methods should continue to gain popularity in this category over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Sun Care research and analysis database.
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