Sun Care in Slovakia

PRE-COVID-19 PERFORMANCE

Trips abroad and growing concerns over the sun’s harmful rays drive growth in 2019

Rising purchasing power in Slovakia has led to an increasing preference for taking summer holidays outside Slovakia, particularly to Croatia, Bulgaria and Italy. Although some consumers buy sun care while on holiday, many also stock up before they travel, with this being a key growth driver towards the end of the review period.

Self-tanning continues to suffer from an image problem despite strong growth

Self-tanning remains a relatively niche category, despite double-digit growth being recorded towards the end of the review period and in 2019. The strong association of self-tanning products with orange streaks, uneven and unnatural tans and an unpleasant smell prevail among Slovak consumers.

Private label benefits from favourable reviews in 2019

Slovak consumers are increasingly interested in sun care product tests and comparisons conducted by various associations or magazines, such as dTest. Product effectiveness, water resistance, ingredients and overall quality perception play a major role, as do product recommendations from friends, relatives and online sources, for example shops like alza.

2020 AND BEYOND

COVID-19 impact

Sales of sun care are now expected to decline by 16% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 5% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within sun care

All areas of sun care are expected to witness a decline in 2019 constant value terms in 2020 with tourism activity both inbound and outbound being largely suspended due to COVID-19.

Recovery and opportunities

Once restrictions are lifted demand for sun care should return with sales expected to stabilise fairly quickly. Nevertheless, with the global economy likely to see a downturn this is expected to see consumers taking fewer overseas holidays.

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