A warm, sunny and long summer positively impacted sun care sales in 2018, as consumers used such products more frequently. While the impact was particularly strong on the sales performance of sun protection, it also boosted sales of aftersun lotions, as consumers often neglected the use of sun protection or simply spent too much time in the sun.
Sun protection types that offer a higher sun protection factor, with both UVA and UVB sun protection, were in demand during 2018. Infrared sunscreen protection features are expected to become increasingly popular over the forecast period, such as those offered by Pupa Milano Face Cream SPF 30.
Rising purchasing power in Slovakia has led to an increasing preference for taking summer holidays outside Slovakia, particularly to Croatia, Bulgaria and Italy. This is a threat to domestic sales of sun protection, as consumers typically buy sun protection in the destination country.
Slovak consumers are increasingly interested in sun care product tests and comparisons conducted by various associations or magazines, such as dTest. Product effectiveness, water resistance, ingredients and overall quality perception play a major role, as do product recommendations from friends and relatives, and online sources, for example shops like alza.
New product innovations in 2018 aimed to offer added value to consumers, with, for instance Astrid Sun Family SPF 30+, targeted at all age groups. The product has a wide array of sunscreen filters – UVA, UVB and infrared – and has a high resistance to being washed away by water.
Natural sun protection has seen rising popularity in Slovakia, thanks to growing awareness and an increasing product assortment. Weleda introduced organic sun protection and aftersun products in 2018, using mineral UV filters.
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This industry report originates from Passport, our Beauty and Personal Care market research database.