Executive Summary

Jun 2019
PROSPECTS
Sun care performs strongly in 2018

A warm, sunny and long summer positively impacted sun care sales in 2018, as consumers used such products more frequently. While the impact was particularly strong on the sales performance of sun protection, it also boosted sales of aftersun lotions, as consumers often neglected the use of sun protection or simply spent too much time in the sun.

Consumers opt for high quality sun protection products

Sun protection types that offer a higher sun protection factor, with both UVA and UVB sun protection, were in demand during 2018. Infrared sunscreen protection features are expected to become increasingly popular over the forecast period, such as those offered by Pupa Milano Face Cream SPF 30.

Future threats to growth in sun care products

Rising purchasing power in Slovakia has led to an increasing preference for taking summer holidays outside Slovakia, particularly to Croatia, Bulgaria and Italy. This is a threat to domestic sales of sun protection, as consumers typically buy sun protection in the destination country.

COMPETITIVE LANDSCAPE
Product efficacy, ingredients used and reputation receive more attention

Slovak consumers are increasingly interested in sun care product tests and comparisons conducted by various associations or magazines, such as dTest. Product effectiveness, water resistance, ingredients and overall quality perception play a major role, as do product recommendations from friends and relatives, and online sources, for example shops like alza.

Manufacturers introduce sun protection innovations in 2018

New product innovations in 2018 aimed to offer added value to consumers, with, for instance Astrid Sun Family SPF 30+, targeted at all age groups. The product has a wide array of sunscreen filters – UVA, UVB and infrared – and has a high resistance to being washed away by water.

Natural products establish a stronger foothold in Slovakia

Natural sun protection has seen rising popularity in Slovakia, thanks to growing awareness and an increasing product assortment. Weleda introduced organic sun protection and aftersun products in 2018, using mineral UV filters.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Sun Care in Slovakia

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Slovakia?
  • What are the major brands in Slovakia?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Slovakia - Category analysis

HEADLINES

PROSPECTS

Sun care performs strongly in 2018
Consumers opt for high quality sun protection products
Future threats to growth in sun care products

COMPETITIVE LANDSCAPE

Product efficacy, ingredients used and reputation receive more attention
Manufacturers introduce sun protection innovations in 2018
Natural products establish a stronger foothold in Slovakia

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growth in beauty and personal care accelerates in 2018
Rising health awareness positively influences demand
Market competition intensifies further in 2018
Product innovations help boost consumer interest
Strong growth prospects for beauty and personal care

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources