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Rising purchasing power in Slovakia has led to an increasing preference for taking summer holidays outside Slovakia, particularly to Croatia, Bulgaria and Italy. Although some consumers buy sun care while on holiday, many also stock up before they travel, with this being a key growth driver towards the end of the review period.
Self-tanning remains a relatively niche category, despite double-digit growth being recorded towards the end of the review period and in 2019. The strong association of self-tanning products with orange streaks, uneven and unnatural tans and an unpleasant smell prevail among Slovak consumers.
Slovak consumers are increasingly interested in sun care product tests and comparisons conducted by various associations or magazines, such as dTest. Product effectiveness, water resistance, ingredients and overall quality perception play a major role, as do product recommendations from friends, relatives and online sources, for example shops like alza.
Sales of sun care are now expected to decline by 16% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 5% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
All areas of sun care are expected to witness a decline in 2019 constant value terms in 2020 with tourism activity both inbound and outbound being largely suspended due to COVID-19.
Once restrictions are lifted demand for sun care should return with sales expected to stabilise fairly quickly. Nevertheless, with the global economy likely to see a downturn this is expected to see consumers taking fewer overseas holidays.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sun Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Sun Care in Slovakia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.