In Slovakia, COVID-19 and the related restrictions have hit the travel segment hard and consequently also impacted sales of sun care products. Less travel has translated into fewer sun care products being needed.
Private label ranges are very popular among consumers in Slovakia, especially more price-sensitive consumers, and in 2021 private label gained further retail value share of sun care. Examples of private label players include DM Drogerie, Teta drogerie, Kaufland, Dr Max and Lidl.
According to the survey done by DM drugstore, one in five Slovak consumers believe that added skin care benefits are important when purchasing sun care products. Sensitive skin was the most important among all.
Sun care sales will recover over the course of the review period, initially largely dependent on the resumption of international travel. Mass sun care is expected to outperform premium ranges and take retail value share away from premium sun care as consumers increasingly seek value for money and choose more economical brands and private label.
Dm-Drogerie Markt launched its Pro Climate eco-neutral collection in 2021: Sun Dance Sun Fluid SPF. The Pro Climate collection offsets not only CO2 but also eutrophication, acidification, summer smog and ozone depletion.
No large shift across distribution channels for sun care is expected in the forecast period. Store-based retailing is expected to remain the dominant channel.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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