The future performance of sun care is difficult to predict, thanks to its dependence on the weather. However, the revival of international travel, coupled with a continuation of the outdoor activity trend that intensified during the pandemic, will help to drive sales growth during the forecast period.
With growing consumer awareness of and interest in the proven clinical effectiveness of personal care products, sun care is expected to come under increasing scrutiny from an increasingly sophisticated and demanding consumer base. Sun care is predicted to become increasingly affected by developments in the associated category of skin care, with both product types competing for in-store presence and consumer attention.
After sun will remain a relatively underdeveloped category, being typically associated with international travel to beach destinations. Swedish consumers tend to opt for simple multipurpose moisturisers instead of after sun when it comes to domestic tourism and outdoor activities, precluding the need for separate products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.See All of Our Definitions
This report originates from Passport, our Sun Care research and analysis database.
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