Competitive Landscape
Pharmacy Brands Sustain Leadership in Sun Protection as Specialist Brands Drive Growth in Self-Tanning
The sun care landscape in Sweden remained moderately concentrated in 2025, with no major structural shifts in company leadership. However, competitive dynamics continued to differ between sun protection and self-tanning.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Sweden?
- Which are the leading brands in Sweden?
- How are products distributed in Sweden?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Sweden - Category analysis
Key Data Insights
Regulation and Transparency Reinforce Consumer Trust and Sustain Demand for Clinically Validated Sun Protection
Regulation and Transparency Reinforce Consumer Trust and Sustain Demand for Clinically Validated Sun Protection
Lifestyle-Driven Beauty Makes Self-Tanning the Most Dynamic Part of Sun Care
Sustainability Shapes Product Development through Environmentally Conscious Formulations and Packaging
Consumers to Embrace Multifunctional Spf Products for Daily Protection and Skin Care
Self-Tanning Set to Continue as the Most Dynamic Category through Year-Round Routines and Skincare-Led Innovation
Skinification and Sustainability Set to Reshape Product Development and Reinforce Premiumisation
Pharmacy Brands Sustain Leadership in Sun Protection as Specialist Brands Drive Growth in Self-Tanning
Pharmacies Lead Sales with Trusted Sun Protection While Beauty Specialists and E-Commerce Gain Share
Beauty and Personal Care in Sweden - Industry Overview
Lifestyle-Driven Beauty Integrates Self-Care, Identity, and Aspirational Branding into Everyday Purchasing
Key Data Insights
Lifestyle-Driven Beauty Integrates Self-Care, Identity, and Aspirational Branding into Everyday Purchasing
Sustainability Becomes a Baseline Expectation across Formulations, Packaging, and Retail Models
The Digital Consumer Journey Reshapes Discovery, Validation, and Purchasing across Beauty and Personal Care
Affordable Premium and Pharmacy Brands Set to Drive Steady Market Growth
Lifestyle-Driven Beauty and Fragmentation Set to Sustain Dynamic Growth in Premium and Niche Categories
Omnichannel Retail and Digital Engagement Set to Remain Central to Category Growth
L'oréal and Key Distributors Sustain Leadership as Niche and Lifestyle Brands Gain Incremental Share
Beauty Specialist Retailers Lead Premium Categories Whilst E-Commerce Expands through Established Omnichannel Ecosystems
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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