Executive Summary

Jun 2019
PROSPECTS
The exceptionally hot and sunny spring and summer help drive sales

Sun care is a seasonal category in Sweden, as consumers mainly apply sun protection during sunny days in the summer, and increasingly during the spring. The Swedish summer was particularly hot and sunny in 2018, with several weeks of more than 30°C temperatures, which is an unusual phenomenon in Sweden.

Self-tanning declines due to lower demand for tanned skin

Self-tanning received strong attention in Sweden in the last few years, seeing years of consecutive growth. In 2018, however, there was a change to this trend, partly due to the warm and sunny summer, as Swedes were outside more and got a natural tan.

Chemists/pharmacies is a growing channel for sun care

Chemists/pharmacies and internet retailing were the fastest growing distribution channels in sun care in 2018, as Swedes have a higher level of trust in pharmacy brands in sun care than beauty brands. This mainly holds true for sun protection, which saw one of the strongest growth rates in 2018, leading chemists/pharmacies to gain share at the expense of grocery retailers and beauty specialist retailers.

COMPETITIVE LANDSCAPE
ACO Hud Nordic leads sun care

ACO Hud Nordic led sun care in 2018, due to its strong share in sun protection and the growing trust in pharmacy bands within this category. The company’s brand ACO Sol has a long-standing presence in Sweden, and ACO is a leader within pharmacy skin care, as well as selling several OTC products.

Premium brands decline, but will outperform mass brands in the forecast period

Premium brands faced difficulties in 2018, as they account for a comparatively small share of sales in sun protection; exceptions were the premium pharmacy brands La Roche-Posay and Vichy. Few consumers demand premium sun protection brands which are not pharmacy brands, as Swedes have a lower level of trust in beauty brands.

Innovations are vital for penetrating the market

Many new brands are emerging in sun care, as there is demand for brands in niches offering innovations. Evy Technology quickly gained ground in Sweden with its transparent mousse, which enables consumers to avoid grease stains on their clothing.

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Sun Care in Sweden

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Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Sweden market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Sun Care in Sweden?
  • What are the major brands in Sweden?
  • What is the most common sun protection factor?
  • How are sales of self-tanners performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Sun Care in Sweden - Category analysis

HEADLINES

PROSPECTS

The exceptionally hot and sunny spring and summer help drive sales
Self-tanning declines due to lower demand for tanned skin
Chemists/pharmacies is a growing channel for sun care

COMPETITIVE LANDSCAPE

ACO Hud Nordic leads sun care
Premium brands decline, but will outperform mass brands in the forecast period
Innovations are vital for penetrating the market

CATEGORY DATA

Table 1 Sales of Sun Care by Category: Value 2013-2018
Table 2 Sales of Sun Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Sun Care: % Value 2014-2018
Table 4 LBN Brand Shares of Sun Care: % Value 2015-2018
Table 5 LBN Brand Shares of Premium Adult Sun Care: % Value 2015-2018
Table 6 Forecast Sales of Sun Care by Category: Value 2018-2023
Table 7 Forecast Sales of Sun Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Skin care boosts sales in beauty and personal care
The extreme weather conditions drive sales in sun care
Premium brands drive growth in beauty and personal care
Acids, eco brands and natural brands are major topics
Premiumisation and skin care will drive growth in the forecast period

MARKET DATA

Table 8 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources