Competitive Landscape
Beiersdorf and Sun Pharmaceuticals Solidify Leadership through Tailored Strategies
Sun care in Jordan remains moderately concentrated in 2025, with Beiersdorf AG maintaining a leading retail sales value share of 29%, followed by Sun Pharmaceuticals LLC at 16% and Johnson & Johnson GmbH holding a much smaller share of 1%. Over the five years leading to 2025, Beiersdorf’s share shows a slight decline from 30% in 2021 to 29% in 2025, while Sun Pharmaceuticals exhibits a more notable decrease from 18% in 2020 to 16% in 2025, indicating a subtle shift in competitive dynamics, but overall stability among the top players.
Beesline Capitalises on Natural Offerings and Digital Reach to Capture Growth
Beesline has strengthened its presence in Jordan’s sun care scene by aligning its product offerings with the growing consumer interest in natural and wellness-focused solutions. Beesline is a Lebanese skincare brand founded in 1993 with a strong emphasis on natural, bee-derived ingredients and clean formulations.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Jordan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Jordan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Jordan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Jordan?
- Which are the leading brands in Jordan?
- How are products distributed in Jordan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Jordan - Category analysis
Key Data Insights
Sun Care Summary
Rising Incomes and Digital Engagement Boost Year-Round Sun Protection Demand
Adult Sun Care Leads Growth, Driven by Multifunctional Protection and Skincare Benefits
Nivea and Banana Boat Harness Digital Channels to Embed Daily Spf in Lifestyles
Consumers Embrace Daily Skin Health with Multifunctional Sun Protection
Tourism and Outdoor Lifestyles Sustain Demand for High-Performance Sun Care Products
Brands Leveraging Digital Engagement and Multifunctionality to Capture Consumer Loyalty
Beiersdorf and Sun Pharmaceuticals Solidify Leadership through Tailored Strategies
Beesline Capitalises on Natural Offerings and Digital Reach to Capture Growth
Pharmacies and Supermarkets Dominate Oral Care Sales
Multifunctional Products and Digital Engagement Reshape Retail Dynamics
E-Commerce Growth Driven by Convenience and Digital-Savvy Consumers
Beauty and Personal Care in Jordan - Industry Overview
2025 Developments
Key Data Insights
Rising Digital Engagement Drives Value Growth and Consumer Sophistication
Hair Care Leads Value Sales While Deodorants Leads in Growth
Pantene and Dior Harness Digital Journeys to Transform Consumer Experience
Youthful Consumers and Urban Expansion Drive Value Growth
Hair Care Leads Value While Fragrances Leads Growth Momentum
Digital Engagement and Premiumisation Reshape Business Strategies
Unilever and Procter & Gamble Reinforce Their Lead through Portfolio Strength and Distribution
Mass Beauty Brands Leverage Affordable Innovation and Digital Promotion to Drive Growth
Grocery Stores Lead Beauty and Personal Care Retail
Digital Engagement Propels Retail E-Commerce Growth and Reshapes Consumer Purchasing Behaviour
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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