Competitive Landscape
International Leaders Maintain Leadership as Asian Brands Gain Traction and Intensify Competition
The sun care landscape in Bangladesh in 2025 exhibited a highly concentrated structure, led by a small number of international manufacturers. L’Oréal Groupe held the largest share at 40%, closely followed by Johnson & Johnson Inc at 36%, with the two companies together accounting for 76% of total retail value sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Sun Care industry in Bangladesh with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Bangladesh, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sun Care in Bangladesh report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sun Care in Bangladesh?
- Which are the leading brands in Bangladesh?
- How are products distributed in Bangladesh?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Sun Care in Bangladesh - Category analysis
Key Data Insights
Sun Care Summary
Steady Growth under Price Pressure as Asian Brands and Evolving Consumer Preferences Reshape the Market
Preventative Usage and Performance Expectations Drive Demand for High-Efficacy Formulations
Digital Channels Reshape Awareness and Support Gradual Expansion beyond Core Consumers
Economic Growth, Rising Awareness and Demand for Natural Formulations Set to Sustain Sun Care Expansion
Rising Demand for Asian Brands Expected to Intensify Competition and Pressure Local Players
Digital Engagement and Rural Online Expansion Set to Drive the Next Phase of Category Growth
International Leaders Maintain Leadership as Asian Brands Gain Traction and Intensify Competition
Offline Retail Dominates as Traditional Outlets Anchor Distribution While E-Commerce Expands Gradually
Beauty and Personal Care in Bangladesh - Industry Overview
2025 Development
Key Data Insights
Growth Remains Steady as Affordability Pressures Shift Demand Towards Local Brands and Reshape Purchasing Behaviour
Daily Beauty Habits Expand Consumption as Lifestyle Shifts Increase Demand across Consumer Segments
Asian Formulations Reshape Expectations as Demand for Natural, Mild and High-Efficacy Products Rises
Rural Expansion and Local Brand Investment Set to Drive Steady Category Growth
Evolving Routines Expected to Drive Demand for Specialised and Asia-Influenced Products
Counterfeit Risks Projected to Reinforce Demand for Trusted Channels and Affordable Formats
Multinationals Maintain Leadership as Local Brands Gain Share through Value Positioning
Local Manufacturing and Value-Led Innovation Intensify Competition in a Stable Market Structure
Offline Retail Remains Dominant While Digital Channels Expand Gradually
Social Commerce Expands Influence by Reshaping Engagement and Product Discovery
Country Reports Disclaimer
The following categories and subcategories are included:
Sun Care
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sun Care research and analysis database.
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