After seeing a slight slowdown in value sales in 2020, the tissue and hygiene market rebounded to near pre-pandemic growth rates in 2021. The need for strict hygiene measures to avoid virus transmission proved a boon for tissue and hygiene products.
The tissue and hygiene industry was one of the few to benefit from some aspects of the COVID-19 pandemic. The need for frequent hand washing, especially in public places, including when visiting bricks and mortar stores boosted demand for retail tissue products in particular.
COVID-19 had a slightly positive impact on tissue and hygiene overall in 2020. While all categories of away-from-home tissue suffered sales declines due to the closure of public places as well as the imposition of travel restrictions and social isolation measures, the pandemic had a slightly positive impact on retail tissue and hygiene, as people consumed greater quantities of retail tissue while forced to stay home.
The total population reached 27.1 million in 2021, after achieving annual growth of 2.
The current government is focusing heavily on improving the country’s road infrastructure in order to facilitate delivery upcountry of products and to better supply large urban centres such as Abidjan of agricultural and farming products. The roads connecting the most important and heavily populated cities such as Abidjan and Yamoussoukro therefore tend to be adequate and present few difficulties in terms of the distribution activities of tissue and hygiene companies.
Tissue and hygiene is set to record moderate current value growth over the forecast period. Demand for value for money will continue to develop among a wider base of local consumers stimulating the main manufacturers into improving the value perception of their brands.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.See All of Our Definitions
This report originates from Passport, our Tissue and Hygiene research and analysis database.
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