Although the economy rebounded after the pandemic, 2022 was marked by rising inflation on food, transportation and manufacturing costs, putting pressure on both imported and domestic tissue and hygiene brands. Most of these products are considered non-essential among consumers on limited incomes, especially as they also lack access to proper sanitation and water.
Inflation rose sharply in 2022, especially on foods (10.9%) and transportation (7.
COVID-19 had a slightly positive impact on tissue and hygiene overall at the onset of the pandemic in 2020. While all categories of away-from-home tissue suffered sales declines due to the closure of public places as well as the imposition of travel restrictions and social isolation measures, the pandemic had a slightly positive impact on retail tissue and hygiene, as people consumed greater quantities of retail tissue while forced to stay home.
Prior to the pandemic, steady GDP growth had led to a decline in the percentage of the population living in poverty. However, as a direct impact of the pandemic, real GDP grew by only 2% in 2020.
The current government is focusing heavily on improving the country’s road infrastructure in order to facilitate delivery upcountry of products and to better supply large urban centres such as Abidjan of agricultural and farming products. The roads connecting the most important and heavily populated cities such as Abidjan and Yamoussoukro therefore tend to be adequate and present few difficulties in terms of the distribution activities of tissue and hygiene companies.
Increasing manufacturing costs will likely lead to higher unit prices of tissue and hygiene products. As a result, demand will remain subdued.
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Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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